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Social media intellect Bret “Hoodie” set to join MrBeast team

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Bret 'Hoodie' Numedahl

Photo courtesy Bret “Hoodie” Numedahl

Opinions expressed by Digital Journal contributors are their own.

Bret “Hoodie” Numedahl is a social media content production manager from Canada who has been passionate about YouTube from a young age. At only 11 years old, he was obsessed with gaming entertainment channels. After graduating from high school, he achieved his goal of owning a YouTube channel. Hoodie would upload videos from his mom’s basement, creating numerous gameplay videos such as borderlands and Minecraft, trying anything to see if it would stick. To sharpen his skills, he spent many hours indoors looking for better ways to make videos and build camera confidence. In a short while, he secured a job at the movie theater and would use all his earnings to procure better equipment, all in a bid to enhance and improve the quality of his YouTube videos.

Hoodie’s hard work and determination finally paid off when he received recognition from big-name YouTuber, PewDiePie. Hoodie’s earnings improved tremendously, thus, spurring him to quit his position at the movie theater to work full-time as a YouTuber. His unmatched skills and great work ethic attracted a prominent Netherlands YouTuber, Kwebbelkop, whose account at the time had over 7 Million subscribers.

“Working with Kwebbelkop, I had a direct influence in helping him reach 10 million subscribers to earn the diamond play button, a YouTube award granted to channels that surpasses the 10 million subscribers mark. In addition, Kwebbelkop in his own words gave me credit in his book, ‘Never Fake the Fun,’ where he recognizes me as his team lead and a colleague he considered his right-hand man,” he shared.

Hoodie worked with Lazarbeam to grow his YouTube channel which was a great success. In addition to this, he was directly involved with launching Lazarbeam’s Fortnite Icon Skin; an in-game cosmetic made to mimic Lazarbeam’s appearance; this was a means of recognition that was only granted to a small limited number of creators who have had a massive impact on YouTube and content creation as a whole.

Hoodie’s unmatched work with Lazarbeam caught the attention of MrBeast, a young American YouTube star known for his unique YouTube stunts. “MrBeast had observed my achievements with both Kwebbelkop and Lazarbeam and recognized the potential of a successful collaboration, and most importantly, what it holds for his gaming channel, MrBeast Gaming,” Hoodie added.

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The zealous YouTube enthusiast has high expectations of working with MrBeast. He looks forward to seeing how far he can push himself and his knowledge to create optimal teams and produce some of the best content on YouTube. In addition, he hopes to be a guiding light to young creators and help them cover more ground early in their careers.

“One lesson I learned from my early days with Kwebbelkop is the need to constantly innovate. Think about new directions and frontiers you can daily explore and consistently work at improving on something. At some point, if you’ve spent countless days, hours, and weeks improving, you’ll continually become the best version of yourself and work your way into becoming an unstoppable force at whatever your dreams are,” Hoodie asserts.

In a few years, the Hoodie aims to keep working with only the best YouTubers where his work can be challenged and can effectively collaborate with some of the most influential people on the space to create excellent content. Additionally, he hopes to improve continually as a social media content production manager, helping our generation’s best creators build their teams, improve their workflows, get insane views, and create the best content the world has ever seen.



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UK teen died after ‘negative effects of online content’: coroner

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Molly Russell was exposed to online material 'that may have influenced her in a negative way'

Molly Russell was exposed to online material ‘that may have influenced her in a negative way’ – Copyright POOL/AFP/File Philip FONG

A 14-year-old British girl died from an act of self harm while suffering from the “negative effects of online content”, a coroner said Friday in a case that shone a spotlight on social media companies.

Molly Russell was “exposed to material that may have influenced her in a negative way and, in addition, what had started as a depression had become a more serious depressive illness,” Andrew Walker ruled at North London Coroner’s Court.

The teenager “died from an act of self-harm while suffering depression”, he said, but added it would not be “safe” to conclude it was suicide.

Some of the content she viewed was “particularly graphic” and “normalised her condition,” said Walker.

Russell, from Harrow in northwest London, died in November 2017, leading her family to set up a campaign highlighting the dangers of social media.

“There are too many others similarly affected right now,” her father Ian Russell said after the ruling.

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“At this point, I just want to say however dark it seems, there is always hope.

“I hope that this will be an important step in bringing about much needed change,” he added.

The week-long hearing became heated when the family’s lawyer, Oliver Sanders, took an Instagram executive to task.

A visibly angry Sanders asked Elizabeth Lagone, the head of health and wellbeing at Meta, Instagram’s parent company, why the platform allowed children to use it when it was “allowing people to put potentially harmful content on it”.

“You are not a parent, you are just a business in America. You have no right to do that. The children who are opening these accounts don’t have the capacity to consent to this,” he said.

Lagone apologised after being shown footage, viewed by Russell, that “violated our policies”.

Of the 16,300 posts Russell saved, shared or liked on Instagram in the six-month period before her death, 2,100 related to depression, self-harm or suicide, the inquest heard.

Children’s charity NSPCC said the ruling “must be a turning point”.

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“Tech companies must be held accountable when they don’t make children’s safety a priority,” tweeted the charity.

“This must be a turning point,” it added, stressing that any delay to a government bill dealing with online safety “would be inconceivable to parents”.

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