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Social media: Your battlefield or your mission field?

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social-media:-your-battlefield-or-your-mission-field?

USA (MNN) — Does it seem like your social media newsfeed is full of division and anger right now? You’re not alone. Between an election year in the United States, a global pandemic, social justice tensions, and holiday stress, there’s a lot of kindling for keyboard warriors.

But what if Christians viewed social media not as a cultural battlefield but as their mission field?

Doug Hutchcraft with Ron Hutchcraft Ministries says, “If you’re like me, it might take all of the self-control you have to not express your own frustrations about what’s going on in the world. But why be another loud and argumentative voice? Why not be the one that chooses to be the peacemaker? When was the last time you got into an argument on social media and actually convinced somebody of your viewpoint? It’s more our heart to want to be right than to want peace.

“Like any other medium, it’s not that social media is good or bad, but rather how we choose to use it.”

(Photo courtesy of Nordwood Themes via Unsplash)

Ron Hutchcraft Ministries recently hosted a conversation on Facebook Live with Native American young people through their On Eagles’ Wings outreach. They talked about loneliness, suicide, the pandemic, and what it all means in the context of faith.

Hutchcraft says, “It was amazing – even though it’s an online thing and you’re not in the same room – how much God used that.”

When we set aside our personal agendas on social media, it opens the door for Gospel-focused interactions like this.

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So what does it look like to engage social media day-after-day with the mindset of an ambassador for Christ?

If a friend or family member seems like they are struggling on social media, reach out to them! You can send a note of encouragement, ask how you can pray for them, or even invite them to join a virtual Bible study with you.

Also, when we feel attacked or offended by something on social media, Hutchcraft says we need to replace our own agendas and pride with the Gospel.

“In 1 Corinthians 9:12… the Apostle Paul who was being thrown in jail, who has been almost murdered a couple of times, he says, ‘I will put up with anything rather than get in the way of what the Gospel is trying to communicate.’”

(Photo courtesy of Chad Madden via Unsplash)

Hutchcraft says, “My rule as a communicator has to be, ‘Could this encumber the Gospel? Could this give people a reason to continue to reject Jesus?’ They already have those reasons perhaps because of other Christians they’ve met. But when they’re through reading what you’re writing, maybe you could be the one that is a magnet for who Jesus is.”

Finally, pray. When you see a post from someone on social media and the Holy Spirit stirs your heart, pray for them. And if you’re getting ready to write a post, type a comment, or share something, stop and pray about it first.

Prayer sounds so simple, but it’s easy to forget.

“How about even how many of us actually pray right before we go on Facebook?” Hutchcraft asks. “How many of us actually pray right before we go post something on Instagram?

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“People need every day for someone to be the salt and the light and to know what a merciful God looks like.”

Click here for more resources from Ron Hutchcraft Ministries on being an ambassador for Jesus.

Header photo courtesy of Prateek Katyal via Unsplash.

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Meta’s Developing and ‘Ethical Framework’ for the Use of Virtual Influencers

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Meta's Developing and 'Ethical Framework' for the Use of Virtual Influencers


With the rise of digital avatars, and indeed, fully digital characters that have evolved into genuine social media influencers in their own right, online platforms now have an obligation to establish clear markers as to what’s real and what’s not, and how such creations can be used in their apps.

The coming metaverse shift will further complicate this, with the rise of virtual depictions blurring the lines of what will be allowed, in terms of representation. But with many virtual influencers already operating, Meta is now working to establish ethical boundaries on their application.

As explained by Meta:

From synthesized versions of real people to wholly invented “virtual influencers” (VIs), synthetic media is a rising phenomenon. Meta platforms are home to more than 200 VIs, with 30 verified VI accounts hosted on Instagram. These VIs boast huge follower counts, collaborate with some of the world’s biggest brands, fundraise for organizations like the WHO, and champion social causes like Black Lives Matter.”

Some of the more well-known examples on this front are Shudu, who has more than 200k followers on Instagram, and Lil’ Miquela, who has an audience of over 3 million in the app.

At first glance, you wouldn’t necessarily realize that this is not an actual person, which makes such characters a great vehicle for brand and product promotions, as they can be utilized 24/7, and can be placed into any environment. But that also leads to concerns about body image perception, deepfakes, and other forms of misuse through false or unclear representation.

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Deepfakes, in particular, may be problematic, with Meta citing this campaign, with English football star David Beckham, as an example of how new technologies are evolving to expand the use of language, as one element, for varying purpose.

The well-known ‘DeepTomCruise’ account on TikTok is another example of just how far these technologies have come, and it’s not hard to imagine a scenario where they could be used to, say, show a politician saying or doing something that he or she actually didn’t, which could have significant real world impacts.

Which is why Meta is working with developers and experts to establish clearer boundaries on such use – because while there is potential for harm, there are also beneficial uses for such depictions.

Imagine personalized video messages that address individual followers by name. Or celebrity brand ambassadors appearing as salespeople at local car dealerships. A famous athlete would make a great tutor for a kid who loves sports but hates algebra.

Such use cases will increasingly become the norm as VR and AR technologies are developed, with these platforms placing digital characters front and center, and establishing new norms for digital connection.

It would be better to know what’s real and what’s not, and as such, Meta needs clear regulations to remove dishonest depictions, and enforce transparency over VI use.

But then again, much of what you see on Instagram these days is not real, with filters and editing tools altering people’s appearance well beyond what’s normal, or realistic. That can also have damaging consequences, and while Meta’s looking to implement rules on VI use, there’s arguably a case for similar transparency in editing tools applied to posted videos and images as well.

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That’s a more complex element, particularly as such tools also enable people to feel more comfortable in posting, which no doubt increases their in-app activity. Would Meta be willing to put more focus on this element if it could risk impacting user engagement? The data on the impact of Instagram on people’s mental health are pretty clear, with comparison being a key concern.

Should that also come under the same umbrella of increased digital transparency?

It’s seemingly not included in the initial framework as yet, but at some stage, this is another element that should be examined, especially given the harmful effects that social media usage can have on young women.

But however you look at it, this is no doubt a rising element of concern, and it’s important for Meta to build guardrails and rules around the use of virtual influencers in their apps.

You can read more about Meta’s approach to virtual influencers here.





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Meta Publishes New Guide to the Various Security and Control Options in its Apps

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Meta Publishes New Guide to the Various Security and Control Options in its Apps


Meta has published a new set of safety tips for journalists to help them protect themselves in the evolving online connection space, which, for the most part, also apply to all users more broadly, providing a comprehensive overview of the various tools and processes that it has in place to help people avoid unwanted attention online.

The 32-page guide is available in 21 different languages, and provides detailed overviews of Meta’s systems and profile options for protection and security, with specific sections covering Facebook, Instagram and WhatsApp.

The guide begins with the basics, including password protections and enabling two-factor authentication.

It also outlines tips for Page managers in securing their business profiles, while there are also notes on what to do if you’ve been hacked, advice for protection on Messenger and guidance on bullying and harassment.

Meta security guide

For Instagram, there are also general security tips, along with notes on its comment moderation tools.

Meta security guide

While for WhatsApp, there are explainers on how to delete messages, how to remove messages from group chats, and details on platform-specific data options.

Meta security guide

There are also links to various additional resource guides and tools for more context, providing in-depth breakdowns of when and how to action the various options.

It’s a handy guide, and while there are some journalist-specific elements included, most of the tips do apply to any user, so it could well be a valuable resource for anyone looking to get a better handle on your various privacy tools and options.

Definitely worth knowing either way – you can download the full guide here.

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Twitter bans account linked to Iran leader over video threatening Trump

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Twitter bans account linked to Iran leader over video threatening Trump


Iran’s supreme leader Ayatollah Ali Khamenei meets with relatives of slain commander Qasem Soleimani ahead of the second anniverary of his death in a US drone strike in Iraq – Copyright POOL/AFP/File Tom Brenner

Twitter said Saturday it had permanently suspended an account linked to Iran’s supreme leader that posted a video calling for revenge for a top general’s assassination against former US president Donald Trump.

“The account referenced has been permanently suspended for violating our ban evasion policy,” a Twitter spokesperson told AFP.

The account, @KhameneiSite, this week posted an animated video showing an unmanned aircraft targeting Trump, who ordered a drone strike in Baghdad two years ago that killed top Iranian commander General Qassem Soleimani.

Supreme leader Ayatollah Ali Khamenei’s main accounts in various languages remain active. Last year, another similar account was suspended by Twitter over a post also appearing to reference revenge against Trump.

The recent video, titled “Revenge is Definite”, was also posted on Khamenei’s official website.

According to Twitter, the company’s top priority is keeping people safe and protecting the health of the conversation on the platform.

The social media giant says it has clear policies around abusive behavior and will take action when violations are identified.

As head of the Quds Force, the foreign operations arm of Iran’s Revolutionary Guards, Soleimani was the architect of its strategy in the Middle East.

He and his Iraqi lieutenant were killed by a US drone strike outside Baghdad airport on January 3, 2020.

Khamenei has repeatedly promised to avenge his death.

On January 3, the second anniversary of the strike, the supreme leader and ultraconservative President Ebrahim Raisi once again threatened the US with revenge.

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Trump’s supporters regularly denounce the banning of the Republican billionaire from Twitter, underscoring that accounts of several leaders considered authoritarian by the United States are allowed to post on the platform.



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