Connect with us

SOCIAL

Teenager Created Fake Political Candidate Account on Twitter, Got it Verified

Published

on

I mean, it’s not a good look, no matter how you view it.

In a blow for Twitter’s enhanced election security measures, CNN has this week reported that a teenager was recently able to create a fake political candidate account, using a fake photo, then get it verified by Twitter, adding to the candidate’s legitimacy.

CNN fake candidate profile

As explained by CNN:

“Earlier this month, [Andrew] Walz’s account received a coveted blue checkmark from Twitter as part of the company’s broader push to verify the authenticity of many Senate, House and gubernatorial candidates currently running for office. But there’s just one problem: Walz does not exist. The candidate is the creation of a 17-year-old high school student from upstate New York.

Not great. CNN also offers this rebuke:

“The blue checkmark is a hallmark of Twitter and one that was later copied by Facebook. It is often given to prominent accounts belonging to journalists, politicians, government agencies and businesses. The feature is central to Twitter’s goal of helping users find reliable information on the platform, often from verified newsmakers. The fact that a teenager, using next to no resources, was able to quickly create a fake candidate in his free time and get it verified by Twitter raises questions about the company’s preparedness for handling how the 2020 elections will play out on its platform.”

In further reporting, CNN notes that the mistake may actually lie with Ballotpedia, which Twitter has partnered with to verify political candidate accounts. When setting up the account, the user also submitted info to Ballotpedia, which included filling in a short questionnaire.

See also  Bangladesh scraps women-only beach zone after outcry

That may have lead to Twitter verifying the account based on the info from Ballotpedia – so maybe, it’s not Twitter’s fault at all, and it’s election security measures remain solid. But still, it doesn’t imbue a heap of confidence, especially when well-resourced foreign operatives may also be seeking to influence the vote.

Twitter, as with virtually all social platforms, has been working hard to improve its election security measures in order to ensure voters are not manipulated by misinformation during the 2020 campaign. This latest incident shows that there’s still way to go in that process – while security elements are improving, there are still ways for people to cheat the system, which remains a significant concern. 

After being contacted by CNN, Twitter removed the profile, while Ballotpedia has also flagged the concern. But it’s frightening that it was so easy to do. 

While improvements have been made, transparency tools added, systems updated, there are still, seemingly, gaps in election security processes that need to be addressed.  

Each incident is a learning opportunity, but more clearly needs to be done to ensure election integrity online.

Socialmediatoday.com

Continue Reading
Advertisement

SOCIAL

Meta’s Developing the World’s Fastest AI Supercomputer to Fuel its Metaverse Vision

Published

on

Meta's Developing the World's Fastest AI Supercomputer to Fuel its Metaverse Vision


As it looks to a future in the currently theoretical ‘metaverse’, Meta will need to up its computing power and systems in order to facilitate simultaneous connection in wholly immersive digital worlds, while it’ll also need more advanced computing power to fuel the next stage of its AI plans, in various forms.

Which is why Meta is developing a new AI Research SuperCluster (RSC), which it says will eventually become the fastest AI supercomputer in the world, when it’s fully built out by mid-2022.

The advanced system will eventually be able to perform ‘5 exaflops of mixed precision compute’ at peak. Which, I have no real idea of what that truly means, but basically, Meta’s new, advanced computational system will be able to process huge amounts of data, facilitating development in a wide range of applications, with a specific view towards the next stage of its metaverse vision.

As explained by Meta:

RSC will help Meta’s AI researchers build new and better AI models that can learn from trillions of examples; work across hundreds of different languages; seamlessly analyze text, images, and video together; develop new augmented reality tools; and much more. We hope RSC will help us build entirely new AI systems that can, for example, power real-time voice translations to large groups of people, each speaking a different language, so they can seamlessly collaborate on a research project or play an AR game together.”

AR is clearly a key focus, with Meta developing its own AR-enabled glasses that will expand the use cases for the technology. The RSC will provide increased capacity to develop more complex AR systems, which could advance Meta’s tools beyond what’s currently available, which would ideally see its AR glasses become the top of the line, most advanced model available, helping Meta potentially dominate the space over rivals Snapchat and Apple.

See also  Facebook tries hiding Like counts to fight envy

Unless, of course, Snap and Apple team up, which is my prediction. But even so, with the additional computing power of the RSC behind it, Meta could still be well ahead, which could be a key step in bridging our current online experience to the next stage.

Which is where Meta is really focused:

“Ultimately, the work done with RSC will pave the way toward building technologies for the next major computing platform – the metaverse, where AI-driven applications and products will play an important role.

It’s worth noting here that Meta specifically notes that the metaverse will take years to develop, it’s not something that’s happening overnight, nor will it become an all-immersive, integrated world by next year. Which is why any company or project that’s pitching itself as ‘metaverse ready’ is kidding itself – the metaverse, as it’s broadly envisioned, will require massive collaboration between platforms, in order to transfer your digital identity between virtual worlds, and take your avatars, skins, digital items, and more with you.

Meta is keen to reiterate that it won’t own that space, as such:

No one company can (or should) build the metaverse alone. It will be built by people and businesses all over the world. And it’ll be important that experiences built by different companies or people, like avatars or virtual worlds, work together.

But really, Meta is best-placed to host the party, via its industry-leading consumer VR tools and advanced computing systems like RSC, which will give it a significant advantage in dictating what the metaverse will be, and who will be able to sign up.

See also  Twitter Tests New 'Super Follow' and Tipping Buttons for Profiles

Eventually, this will require industry agreement on schemas and systems that will likely enable any service to join. But they’ll still need a host platform, along with software/hardware connection. Meta will be at the forefront of that aspect, which, again, will see it well-placed to define the rules of the space, and dominate the next stage of digital connection – whether it technically ‘owns’ it or not.

But it is worth noting that the metaverse does not exist yet, not in any form, and any platform or project that claims otherwise is ultimately misleading. Those NFT projects that claim to be ‘metaverse-ready’, yeah, no, maybe avoid them.

Eventually, Meta’s RSC will give it significant advantages in developing new systems for everything from combating harmful content on its platforms to building entirely new user experiences. The potential here is massive, and while it will take time to see the results of these developments, it’ll be interesting to see how Meta’s processes evolve in turn, and whether these advanced systems result in a significant acceleration in its development cycles.

You can read more technical details on Meta’s RSC project here.





Source link

Continue Reading

SOCIAL

TikTok Partners with Zefr to Offer Increased Assurance on Safe Ad Placement

Published

on

TikTok Partners with Zefr to Offer Increased Assurance on Safe Ad Placement


TikTok has partnered with brand suitability platform Zefr on a new brand safety post-bid measurement solution for in-feed ads, which will enable advertisers to ensure that their TikTok promotions don’t appear alongside potentially offensive material.

As you can see here, using Zefr’s dashboard, which provides insights into each campaign by mapping it against the Global Alliance for Responsible Media (GARM) Suitability Risk categories, advertisers will now be able to ensure that their TikTok ads are not shown next to content that they don’t want to be associated with.

As explained by TikTok:

“This solution will provide advertisers with campaign insights into brand safety and brand suitability for their TikTok campaigns. These insights provide clients with third-party impartial reassurance that their investment is delivered next to content suitable for their brand, protecting brand reputation and mitigating risk.”

Zefr’s advanced ‘Cognition AI’ process utilizes audio, text, and frame-by-frame video analysis, along with scaled human review, to determine brand safety, and provide full assurance on potential ad placement.

With TikTok’s challenges and posts sometimes veering into dangerous territory, the option will help to reassure brands that their campaigns won’t end up being associated with potential harm, which could help TikTok secure even more ad spend.

Though it could be difficult to 100% guarantee success here. For example, the recent ‘Milk Crate Challenge’ on TikTok started off innocently enough, but eventually lead to increasingly risky and dangerous behaviors, which resulted in serious injuries to some participants. Other TikTok challenges could follow a similar evolution – though the additional assurance of Zefr’s systems will ideally help to catch these out before they become a potential brand risk, or at the least, as soon as they’re identified as a problem.

See also  Twitter Tests New 'Super Follow' and Tipping Buttons for Profiles

It’s a good integration, and another key step in TikTok’s broader expansion of its ad tools.

The new TikTok Zefr integration is available to advertisers in the US, Canada, the UK, France, Germany, Italy, Poland and Spain.



Source link

Continue Reading

SOCIAL

How to Elevate Your Social Media ROI [Infographic]

Published

on

How to Elevate Your Social Media ROI [Infographic]

Looking for ways to improve your social media marketing efforts in 2022?

As we head into the new year, it’s worth revising your business goals, and establishing a clear direction for your digital marketing process. Maybe you’re happy with the growth and interaction you’re seeing, and how that’s then leading to conversion, but over the past two years, in particular, there’s no doubt been some level of disruption to your marketing plans.

With that in mind, this infographic from the team at Click Dimensions could help. They’ve put together a simple overview of how to establish your social media marketing goals, including which metrics to focus on, how to increase engagement, and the importance of adapting as things progress.

It could help to spark some new thinking in your approach – check out the full infographic below.

Source link

See also  Bangladesh scraps women-only beach zone after outcry
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending