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The Art of Hosting Events on Social (#SMTLive Recap)

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Whether hosting events is your full-time profession or you’re simply searching for a new way to connect with your audience, learning how to put together a quality virtual-event on social media is a task new to many of us.

Businesses everywhere are turning to social to keep their brand top-of-mind and solve new audience engagement challenges. Lucky for us, many social platforms have recognized this rising need and are delivering us regular updates and training tools to offer brands assistance in these strange times. 

To learn more about challenges and best practices for hosting a live event on social media, we turned to our friends on #SMTLive for answers. After reviewing the exciting conversation we had with everyone on Twitter, I used the feedback to create a master ‘Social Media Event Checklist’ for anyone in need of guidance.

Hosting Social Media Events Checklist/Social Media Today

Now let’s see what advice our community on #SMTLive had to share on each checkpoint.

Select the right topic for your audience.

We know that live events are a popular trend on social right now, but that doesn’t mean you should be going live just to do it. You need to spend time really thinking about what value you would like to offer your audience.

Conduct the necessary research to make sure you select a topic that genuinely resonates and excites your audience.

Nail down your event plan, agenda, and logistics.

What are your goals for going live? What do you want this experience to look and feel like?

Choose a time that works best for the majority of your audience.

Figure out who needs to be involved to make sure the event runs smoothly. Then make sure to involve your team in all future planning.

Be prepared for going off-script and unexpected detours.

Decide which social platform is best for your event.

You have a variety of options here, both on the major social media platforms and other virtual-communication platforms. Because we are specifically talking about social media events here, let’s just stick to the live-streaming options on social.

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To go live on social, you can host on Instagram, Facebook, LinkedIn, Twitter, YouTube, and even TikTok. 

You probably want to choose a social platform that you already have a significant following on. You can also use a video streaming service to broadcast across multiple platforms.

Promote your event (a lot).

If you are putting all this work into planning and hosting an event, you should put the same amount of effort into getting the word out.

Be extremely clear in your promotions: explain the purpose and value of your event (make sure people know what to expect), share the time and place, give clear instructions as to how people can join.

Here are some great tips for promotion:

Rehearse and practice going live.

Rehearsal is your time to test all the kinks and make sure you have no issues on the day-of.

Test everything! Check everything technical (from internet connection to sound quality to lighting) and review your agenda, talking points, and timing. Basically, make sure nothing can go wrong from a technical standpoint.

Also, use this time to test your background and lighting situation. Make sure people can actually see the event clearly.

Review plans and talking points with everyone involved.

Host your event as planned.

Now is your time to shine. If you’ve done the prep-work, it will show in attendance, content value, video quality, and engagement.

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Promoting the event while you’re live is also a good-practice.

Respond to comments and engage with people throughout the event.

Remember to respect your audience’s time. Give yourself plenty of time to set up beforehand and don’t show up late to your own event. If you say it will be an hour, stick to the plan and don’t go overtime.

Follow-up with valuable content and communications.

Keep the momentum going by sharing you video or snippets from the conversation on social and other platforms. There are so many content opportunities that you can take advantage of after the event is over.

Keep on engaging for as long as you can and take advantage of the live feedback. You can also try to share questions and extend the conversation to your other platforms.

There you go. That’s everything you need to start hosting live events on social media. And remember, each production will be easier than the last. Don’t let the fear of going live hold you back from a great event.

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If you’re interested in being part of our next Twitter chat, you can learn more and RSVP here. And for all those of you who want to be a regular participant in these chats, sign up here to join our #SMTLive Tuesday Twitter Chat Club.

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China accused of interference as Australia PM’s WeChat account vanishes

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Australian Prime Minister Scott Morrison opened his WeChat account in 2019 ahead of Australian elections that year


Australian Prime Minister Scott Morrison opened his WeChat account in 2019 ahead of Australian elections that year – Copyright NO BYELINE/AFP STRINGER

Australian Prime Minister Scott Morrison’s WeChat account has disappeared, prompting accusations of Chinese “interference” from senior members of his government Monday.

Morrison’s account on the Chinese social media app, which was launched in February 2019, appears to have been replaced with one titled “Australian Chinese new life.”

WeChat is the overwhelmingly dominant messaging and social media platform in China, where Western services such as WhatsApp, Facebook and Twitter are blocked.

There was no immediate comment from Morrison but a senator from his ruling centre-right Liberal Party accused Beijing of being behind the change.

“What the Chinese government has done by shutting down the prime minister’s account is effectively foreign interference in our democracy,” James Paterson told 2GB radio on Monday.

Paterson called on Australian politicians to boycott WeChat in response.

According to the account’s about page, the “Australian Chinese new life” name was registered on October 28, 2021.

But the account has posts dating back to February 1, 2019, including Morrison’s first, which reads: “I’m very happy to open my official WeChat account”.

AFP has contacted WeChat’s parent company Tencent for comment.

Morrison first launched his WeChat account to communicate with Australia’s sizable Chinese-Australian community ahead of elections in 2019.

That year, Morrison was asked by reporters whether there was a risk his account could be censored by the Chinese Communist Party.

“We haven’t experienced any such censorship,” he said.

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In December 2020, WeChat removed a post from Morrison that defended Australia’s investigation into allegations of war crimes perpetrated by Australian soldiers.

The post also criticised Chinese foreign ministry spokesman Zhao Lijian, who had tweeted a fake image of an Australian soldier holding a knife.

The last post on the “Australian Chinese new life” account is from July 9, 2021.

The Daily Telegraph reported Morrison has been locked out of his account since then.

All of the posts on the “Australian Chinese new life” account relate to Australian government announcements or messages from Morrison.



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TikTok’s Working on a New, Opt-In Function to Show You Who Viewed Your Profile

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TikTok's Working on a New, Opt-In Function to Show You Who Viewed Your Profile


I’m not entirely sure what value this might bring, but TikTok is reportedly working on bringing back the option to see who viewed your profile in the app over the preceding 30 days, which would provide more transparency over user interest.

As you can see in these screenshots, uncovered by app researcher Kev Adriano (and shared by Matt Navarra), TikTok looks to be testing an opt-in functionality that would enable you to see who’s checking out your TikTok profile, while users would also be able to see when you’ve checked out their profile as well when this feature is switched on.

Which TikTok used to have, as a means to increase connections in the app.

TikTok profile views notification

As you can see here, TikTok used to provide a listing of people who’d checked out your profile, with a view to helping you find others to follow who may have similar, shared interests. TikTok removed the functionality early last year, amid various investigations into its data sharing processes, and with several high-profile cases of TikTok stalkers causing real-world problems for platform stars, it made sense that it might not want to share this information anymore, as it likely only increases anxiety for those who may have concerns.

But I guess, if stalkers wanted to check out your profile they wouldn’t turn the feature on, so maybe, by making it opt-in, that reduces that element? Maybe.

I don’t know, I don’t see a heap of value here, and while I can understand, when an app is starting out, how this sort of awareness might help to increase network connections, I’m not sure that it serves any real value for TikTok, other than providing insight into who’s poking around, and likely increasing concerns about certain people who keep coming back to check out your profile again and again.

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Maybe there’s a value for aspiring influencers, in reaching out to potential collaborators who’ve checked out their stuff, or maybe it works for hook-ups, if that’s what you want to use TikTok for, which is why the opt-in element is important.

But much like the same feature on LinkedIn, mostly, it seems pretty useless. I mean, it’s somewhat interesting to know that somebody from a company that you’d like to work for checked out your profile, but if they did, and they didn’t feel compelled to get in touch, who really cares?

There is a limited value proposition here, in that getting in touch with those who did check out your profile could result in a business relationship, similar to the above note on potential collaborators on TikTok. But I’d be interested to see the actual percentage of successful contacts made is as a result of these insights.

I can’t imagine it’s very high – but maybe, if you give users the choice, and they explicitly opt-in, there is some value there.

Seems like stalker tracking to me, and potential angst and conflict as a result.

There’s no official word from TikTok as to whether this option will ever be released at this stage.





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‘Flurona’ is a great example of how misinformation can circulate

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'Flurona' is a great example of how misinformation can circulate


This transmission electron microscope image shows SARS-CoV-2—also known as 2019-nCoV, the virus that causes COVID-19—isolated from a patient in the U.S. Virus particles are shown emerging from the surface of cells cultured in the lab. The spikes on the outer edge of the virus particles give coronaviruses their name, crown-like. Image captured and colorized at NIAID’s Rocky Mountain Laboratories (RML) in Hamilton, Montana.
Source – NIAID, CC SA 2.0.

In early January, Israel confirmed its first case of an individual infected with both the seasonal flu and COVID-19 at the same time, authorities reported. The two infections were found in an unvaccinated pregnant woman who had mild symptoms.

At the rime, the Times of Israel said, “Some reports suggested this marked the first such dual case in the world, but reports of patients with both flu and COVID-19 surfaced in the US as early as spring 2020.”

And it was the Times of Israel that helped the story to go viral by using a catchy, made-up name – “flurona” – and reporting that this is the “first” such case in the country, which some people read as the first case ever.

One news outlet went about amplifying the anecdotal report into “a new nightmare to keep us awake at night.” All the hype over this supposedly new and nightmarish disease did nothing more than fuel the amount of misinformation already bogging down social media platforms.

Scientific American suggests that physicians and scientists just don’t seem to be able to get the right message across to the public about what is real, what is treatable, and what is downright false.

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Yes, you can catch the flu and Covid

Let’s look back a bit to the start of the pandemic. In March 2020, hospitals were being overrun with patients. At that time, COVID testing was still rather sluggish and expensive. So doctors often ordered several tests for patients, trying to identify — or eliminate from suspicion — other possible infections.   

And yes, any number of patients were found to have not only COVID-19 but nearly 5 percent of patients tested had another viral respiratory infection, too. At first, doctors worried more for these patients, whose immune systems were fighting two battles at once. 

“What we found was actually that patients who had Covid plus another infection — they had lower rates of inflammation in their body and were less likely to be admitted to the hospital,” said Dr. Sarah Baron, a physician who helped author a study in the Journal of Antimicrobial Chemotherapy to describe the findings.

While the study was small in the number of patients involved, it may offer an intriguing look at how one virus suppresses the effects of another – something called viral interference.

Researchers have known about viral interference since the 1960s when a group of scientists noticed that a live vaccine against polio and other enteroviruses also seemed to protect against unrelated viral respiratory diseases like influenza.  

For the week ending December 25, 2021, the U.S. Centers for Disease Control and Prevention reported that 6.2 percent of people tested for flu were positive, and 1,825 people were admitted to U.S. hospitals with flu that week.

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So I would suggest to everyone that first – remember there are many reliable news sources on the Internet. Secondly, if a story you read sounds outrageous, take a few minutes to research it. You may just find out how inaccurate it may be.



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