SOCIAL
The Art of Hosting Events on Social (#SMTLive Recap)
Whether hosting events is your full-time profession or you’re simply searching for a new way to connect with your audience, learning how to put together a quality virtual-event on social media is a task new to many of us.
Businesses everywhere are turning to social to keep their brand top-of-mind and solve new audience engagement challenges. Lucky for us, many social platforms have recognized this rising need and are delivering us regular updates and training tools to offer brands assistance in these strange times.
To learn more about challenges and best practices for hosting a live event on social media, we turned to our friends on #SMTLive for answers. After reviewing the exciting conversation we had with everyone on Twitter, I used the feedback to create a master ‘Social Media Event Checklist’ for anyone in need of guidance.
Hosting Social Media Events Checklist/Social Media Today
Now let’s see what advice our community on #SMTLive had to share on each checkpoint.
Select the right topic for your audience.
We know that live events are a popular trend on social right now, but that doesn’t mean you should be going live just to do it. You need to spend time really thinking about what value you would like to offer your audience.
Hosting simply to show “presence” is in fact a major mistake that could put people off your social media events forever, as they will regard them as a waste of time. #SMTLive
— Ruth #NowInside (@InnGritttt) May 12, 2020
Conduct the necessary research to make sure you select a topic that genuinely resonates and excites your audience.
This is an excellent point, actually. My inbox is bombarded every day with invitations to live events online. Fatigue is kicking-in for most audiences, so the first thing you need to do before you plan a new live event on social media ask what new you’re offering! #SMTLive
— Draseum (@draseum) May 12, 2020
Nail down your event plan, agenda, and logistics.
What are your goals for going live? What do you want this experience to look and feel like?
A2: Like any event, you want to have a plan of action. And be sure to set specific goals for your event; number of guests you hope to have, what do you hope to accomplish from the event…? #SMTLive
— Crystaljoy; Ambitionary Visionary (@CJ_Parman) May 12, 2020
Choose a time that works best for the majority of your audience.
Time differences, yes! If you’re relating to international audience, choice of timing of the live event is crucial.
-Where is your target market? What would be a reasonable time for both?
-If you can’t satisfy different time zones, make it available as a recording after. #SMTLive— Draseum (@draseum) May 12, 2020
Figure out who needs to be involved to make sure the event runs smoothly. Then make sure to involve your team in all future planning.
Time differences, yes! If you’re relating to international audience, choice of timing of the live event is crucial.
-Where is your target market? What would be a reasonable time for both?
-If you can’t satisfy different time zones, make it available as a recording after. #SMTLive— Draseum (@draseum) May 12, 2020
Be prepared for going off-script and unexpected detours.
A2: Create a list of talking points that you want to cover, but be ready to go off-script if needed. Don’t come up with a word-for-word script, as it will sound too stiff and robotic and your audience will become uninterested quickly. #SMTLive
— Lindsay Hottovy (@LHContent) May 12, 2020
A2: Create a list of talking points that you want to cover, but be ready to go off-script if needed. Don’t come up with a word-for-word script, as it will sound too stiff and robotic and your audience will become uninterested quickly. #SMTLive
— Lindsay Hottovy (@LHContent) May 12, 2020
Decide which social platform is best for your event.
You have a variety of options here, both on the major social media platforms and other virtual-communication platforms. Because we are specifically talking about social media events here, let’s just stick to the live-streaming options on social.
To go live on social, you can host on Instagram, Facebook, LinkedIn, Twitter, YouTube, and even TikTok.
You probably want to choose a social platform that you already have a significant following on. You can also use a video streaming service to broadcast across multiple platforms.
Promote your event (a lot).
If you are putting all this work into planning and hosting an event, you should put the same amount of effort into getting the word out.
Be extremely clear in your promotions: explain the purpose and value of your event (make sure people know what to expect), share the time and place, give clear instructions as to how people can join.
It sounds straightforward but be *extremely* clear in what you’re asking people to do in your promotion efforts (where exactly to tune in, what time, why). With the cluttered landscape of online events, it never hurts to reiterate. #SMTLive
— The DeBerry Group (@TheDeBerryGroup) May 12, 2020
Here are some great tips for promotion:
A5(a). Suggestions:
1. Plan early, promote your event early. I would say minimum 3 weeks.
2. Create a clear description on a landing page on your website, with registration link.
3. Highlight clearly the value participants will get. Offer sth new/innovative/valuable.#SMTLive— Draseum (@draseum) May 12, 2020
A5(a). Suggestions:
1. Plan early, promote your event early. I would say minimum 3 weeks.
2. Create a clear description on a landing page on your website, with registration link.
3. Highlight clearly the value participants will get. Offer sth new/innovative/valuable.#SMTLive— Draseum (@draseum) May 12, 2020
A5. A sign up via email or text is key if you can. Allows for a reminder email / text. Both lead capture techniques are good for retargeting & generating interest in future events, sales, promos. If on IG Live, Twitter or FB a reminder post works. #SMTLive pic.twitter.com/XPyt6jtH0l
— Mrs. Brandi (@Brandi_Rand) May 12, 2020
Rehearse and practice going live.
Rehearsal is your time to test all the kinks and make sure you have no issues on the day-of.
A4: The biggest thing I’ve seen is quality of the stream. It’s hard to get things going when they keep losing connection.
Also, the host showing up 5+ minutes late after they sent out reminders, emails, etc. is very frustrating. #SMTLive
— Mike Kelley (@MKel26) May 12, 2020
Test everything! Check everything technical (from internet connection to sound quality to lighting) and review your agenda, talking points, and timing. Basically, make sure nothing can go wrong from a technical standpoint.
A2. I think testing the event with a closed group would be extremely beneficial. Almost like a “sound check” with concerts and live shows. This ensures that the experience isn’t running into technical issues as it’s happening. #SMTLive
— Kennyatta (@KennyattaCo) May 12, 2020
Also, use this time to test your background and lighting situation. Make sure people can actually see the event clearly.
Lighting! So many people forget that! #SMTLive
— Twoheads-Video Marketing (@TwoheadsC) May 13, 2020
Review plans and talking points with everyone involved.
Prep your event hosts/moderators and any guests! #SMTLive
— Seanna Mullen Sumrak (@SeannaMullen) May 12, 2020
If you aren’t working solo (and hopefully you’re not), be clear on who owns what tasks.
It’s best to have an “on air” personality + someone doing tech support. Better yet, have a third person available to monitor and respond to attendees in real-time #smtlive
— Jess Dobson (@SheSpeaksSocial) May 12, 2020
Host your event as planned.
Now is your time to shine. If you’ve done the prep-work, it will show in attendance, content value, video quality, and engagement.
Promoting the event while you’re live is also a good-practice.
On Facebook, we put some advertising spend behind the recording of the video to get it out to more people. We also share the link on our other social networks (including LinkedIn & Twitter). #SMTLive
— Catherine Krummey (@ckrummey) May 12, 2020
Respond to comments and engage with people throughout the event.
It is important to be in the comments asking for questions to the participants and welcoming people to the conversation. #SMTLive
— Catherine Krummey (@ckrummey) May 12, 2020
Remember to respect your audience’s time. Give yourself plenty of time to set up beforehand and don’t show up late to your own event. If you say it will be an hour, stick to the plan and don’t go overtime.
Q5: promotion and delivering a valuable product. Being respectful of people’s time has also been a huge win for us (aka, sticking to a schedule, not running over, etc.) #SMTlive
— Alexandra Schmidt Hamrick (@alliecherie) May 12, 2020
Follow-up with valuable content and communications.
Keep the momentum going by sharing you video or snippets from the conversation on social and other platforms. There are so many content opportunities that you can take advantage of after the event is over.
A6. Repurpose, repurpose, repurpose, e.g.:
1. Have it recorded, so more people can access it on demand.
2. Develop a blog post.
3. Share ‘quotes’ from the event on social media during or afterwards.
4. Create a short video clip with key points.#SMTLive— Draseum (@draseum) May 12, 2020
Always save the full event video!
– Create quick videos for social event recap posting if it makes sense.
– Re-use the creative to target new audiences on social that may be interested in future events.
– Pull meaningful quotes from the videos for sharable graphics. #SMTLive— The DeBerry Group (@TheDeBerryGroup) May 12, 2020
A6. If you have a giveaway in place, share the recipients receiving it,show how it adds value to their life.
Have rewind clips, snippets & quotes you think you can add to your overall content mix & ask people who have attended to share their experience/testimonials.#SMTLive
— Rakshit Behel (@TheEpiphanist) May 12, 2020
Keep on engaging for as long as you can and take advantage of the live feedback. You can also try to share questions and extend the conversation to your other platforms.
A6. Thank the audience, and ask for audience feedback on the experience, letting them know you’re just as engaged in the moment as they are. A good example of this in television is with the walking dead franchise and what they do with the after show #SMTLive
— Kennyatta (@KennyattaCo) May 12, 2020
I love all these points. Point 3 also gives me the idea to share the Q & A’s online following the event. Allow your audiences to continue to engage the Q & A.
— Crystaljoy; Ambitionary Visionary (@CJ_Parman) May 12, 2020
There you go. That’s everything you need to start hosting live events on social media. And remember, each production will be easier than the last. Don’t let the fear of going live hold you back from a great event.
If you’re interested in being part of our next Twitter chat, you can learn more and RSVP here. And for all those of you who want to be a regular participant in these chats, sign up here to join our #SMTLive Tuesday Twitter Chat Club.
SOCIAL
12 Proven Methods to Make Money Blogging in 2024
This is a contributed article.
The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:
1. Embrace Niche Expertise:
Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.
2. Content is King (and Queen):
High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.
- Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
- Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
- Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.
3. The Power of SEO:
Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.
- Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
- Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
- Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.
4. Monetization Magic: Affiliate Marketing
Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.
- Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
- Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
- Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.
5. Display Advertising: A Classic Approach
Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.
- Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
- Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
- Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.
6. Offer Premium Content:
Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.
- Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
- Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
- Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.
7. Coaching and Consulting:
Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.
- Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
- Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
- Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.
8. The Power of Community: Online Events and Webinars
Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.
- Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.
9. Embrace the Power of Email Marketing:
Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.
- Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
- Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
- Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.
10. Sell Your Own Products:
Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.
- Identify audience needs: Develop products that address the specific needs and desires of your target audience.
- High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
- Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.
11. Sponsorships and Brand Collaborations:
Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.
- Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
- Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
- Align with your niche: Partner with brands that complement your content and resonate with your audience.
12. Freelancing and Paid Writing Opportunities:
Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.
- Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
- High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
- Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.
Conclusion:
Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.
Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.
Image Credit: DepositPhotos
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
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