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The Basics of NFTs [Infographic]

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If you use social media, basically at all, you would have definitely noted the rising interest in NFTs, or ‘non-fungible tokens’, as a vehicle for buying and selling digital artworks. Aligned with the broader push on cryptocurrency, NFTs have become the latest tech trend, with people paying thousands, even millions, to own exclusive pieces of digital art, which many are then putting on display on their social profiles.

It’s become a form of in-crowd credibility, even prestige, in some respects. But for those on the outside looking in, it can be difficult to wrap your head around how NFTs actually work, and how they apply to the broader digital connection space.

As a basic definition, ‘non-fungible’ means unique, a token that can’t be interchanged for something else. There is only one of each NFT being sold, which then provides digital artists with a new way to both sell their work, and track subsequent usage.

With NFTs, which are bought and sold via blockchain, the actual ownership of each piece is trackable for the first time, which changes the game for use, and re-use, and brings digital art more into line with classic art trading.

And with Instagram, Facebook, TikTok and Twitter all looking at how to lean into this trend, you can expect to see a lot more on the NFT front spilling into your social media streams. As such, it’s probably worth upping your knowledge, which is what this overview from the team at Expensivity is for.

The below infographic outlines the basics of NFTs, which helps to pain a clearer picture of how they work, and what they mean in the fast-evolving digital eco-sphere.

Maybe it’ll lead to you investing in your first digital piece.

Overview of NFTs and how the process works

Socialmediatoday.com

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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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