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The D’Amelio Sisters Lead the TikTok Top Earners List Once Again in 2021

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The D'Amelio Sisters Lead the TikTok Top Earners List Once Again in 2021

Looking to get a better handle on TikTok, and the content that resonates on the platform?

Checking out the app’s highest earners could be a good starting point, with the most popular TikTok stars earning millions of dollars based on their trending content in the app.

Of course, many of the biggest TikTok creators have now become celebrities in a broader sense, and generate income beyond the platform alone, but Forbes’ latest listing of the biggest earning TikTok stars provides a good overview of where you should be looking.

Statista has compiled the Forbes list into the below visual.

Charli D’Amelio was the biggest earner in 2021, raking in $17.5 million via endorsements, TV show deals, and a clothing line, among other projects.

And while D’Amelio has been branching out with new forms of content, her dance videos remain the most popular of her clips, and regularly see view counts above 40m.

D’Amelio’s sister Dixie also maintained her popularity in the app – though her most viewed clip of the year was actually a video of her sister.

That clip generated 73m views and counting.

Whatever it is the D’Amelio’s are doing, they’re obviously doing something right, and while some have questioned the impact that TikTok fame has had on their lifestyle, after seeing it portrayed in ‘The D’Amelio Show’ TV series, their popularity has endured for another year of the app.

Addison Rae, who made the jump to film acting for Netflix this year, came in at third on the Forbes list.

That video has exceeded 96 million views. Make of that what you will.

Bella Poarch also expanded her off-TikTok presence, with her singing career reaching new heights, while Josh Richards is the only male to make the TikTok top earners list.

Okay, maybe you can’t make the same types of clips as the top stars and generate the same levels of interest, but it is interesting to note how these creators are seeing success on the platform, and what types of clips resonate with the TikTok audience.

The biggest general trend on TikTok is participatory meme content. For years, memes have been a key means of communication and connection online, and TikTok has provided an easier link for anyone to contribute to those trends, with their own takes on trending content formats and styles, allowing more interaction around the same.

The best example here is Josh Richards’ clip, and from a planning standpoint, that may be the best way to create, aligning your TikTok content with related trends, or by creating content that fits the same type of presentation style – simple, to the point, showing products in use, etc.

Building native, platform-specific TikTok content is the best way to drive success, and while you may not be able to use trending dances necessarily, there is a lot that can be gleaned from how these top creators are generating interest.


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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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