Looking to get a better handle on TikTok, and the content that resonates on the platform?
Checking out the app’s highest earners could be a good starting point, with the most popular TikTok stars earning millions of dollars based on their trending content in the app.
Of course, many of the biggest TikTok creators have now become celebrities in a broader sense, and generate income beyond the platform alone, but Forbes’ latest listing of the biggest earning TikTok stars provides a good overview of where you should be looking.
Charli D’Amelio was the biggest earner in 2021, raking in $17.5 million via endorsements, TV show deals, and a clothing line, among other projects.
And while D’Amelio has been branching out with new forms of content, her dance videos remain the most popular of her clips, and regularly see view counts above 40m.
D’Amelio’s sister Dixie also maintained her popularity in the app – though her most viewed clip of the year was actually a video of her sister.
That clip generated 73m views and counting.
Whatever it is the D’Amelio’s are doing, they’re obviously doing something right, and while some have questioned the impact that TikTok fame has had on their lifestyle, after seeing it portrayed in ‘The D’Amelio Show’ TV series, their popularity has endured for another year of the app.
Addison Rae, who made the jump to film acting for Netflix this year, came in at third on the Forbes list.
That video has exceeded 96 million views. Make of that what you will.
Bella Poarch also expanded her off-TikTok presence, with her singing career reaching new heights, while Josh Richards is the only male to make the TikTok top earners list.
Okay, maybe you can’t make the same types of clips as the top stars and generate the same levels of interest, but it is interesting to note how these creators are seeing success on the platform, and what types of clips resonate with the TikTok audience.
The biggest general trend on TikTok is participatory meme content. For years, memes have been a key means of communication and connection online, and TikTok has provided an easier link for anyone to contribute to those trends, with their own takes on trending content formats and styles, allowing more interaction around the same.
The best example here is Josh Richards’ clip, and from a planning standpoint, that may be the best way to create, aligning your TikTok content with related trends, or by creating content that fits the same type of presentation style – simple, to the point, showing products in use, etc.
Building native, platform-specific TikTok content is the best way to drive success, and while you may not be able to use trending dances necessarily, there is a lot that can be gleaned from how these top creators are generating interest.
Meta’s Developing and ‘Ethical Framework’ for the Use of Virtual Influencers
With the rise of digital avatars, and indeed, fully digital characters that have evolved into genuine social media influencers in their own right, online platforms now have an obligation to establish clear markers as to what’s real and what’s not, and how such creations can be used in their apps.
The coming metaverse shift will further complicate this, with the rise of virtual depictions blurring the lines of what will be allowed, in terms of representation. But with many virtual influencers already operating, Meta is now working to establish ethical boundaries on their application.
As explained by Meta:
“From synthesized versions of real people to wholly invented “virtual influencers” (VIs), synthetic media is a rising phenomenon. Meta platforms are home to more than 200 VIs, with 30 verified VI accounts hosted on Instagram. These VIs boast huge follower counts, collaborate with some of the world’s biggest brands, fundraise for organizations like the WHO, and champion social causes like Black Lives Matter.”
At first glance, you wouldn’t necessarily realize that this is not an actual person, which makes such characters a great vehicle for brand and product promotions, as they can be utilized 24/7, and can be placed into any environment. But that also leads to concerns about body image perception, deepfakes, and other forms of misuse through false or unclear representation.
Deepfakes, in particular, may be problematic, with Meta citing this campaign, with English football star David Beckham, as an example of how new technologies are evolving to expand the use of language, as one element, for varying purpose.
The well-known ‘DeepTomCruise’ account on TikTok is another example of just how far these technologies have come, and it’s not hard to imagine a scenario where they could be used to, say, show a politician saying or doing something that he or she actually didn’t, which could have significant real world impacts.
Which is why Meta is working with developers and experts to establish clearer boundaries on such use – because while there is potential for harm, there are also beneficial uses for such depictions.
“Imagine personalized video messages that address individual followers by name. Or celebrity brand ambassadors appearing as salespeople at local car dealerships. A famous athlete would make a great tutor for a kid who loves sports but hates algebra.”
Such use cases will increasingly become the norm as VR and AR technologies are developed, with these platforms placing digital characters front and center, and establishing new norms for digital connection.
It would be better to know what’s real and what’s not, and as such, Meta needs clear regulations to remove dishonest depictions, and enforce transparency over VI use.
But then again, much of what you see on Instagram these days is not real, with filters and editing tools altering people’s appearance well beyond what’s normal, or realistic. That can also have damaging consequences, and while Meta’s looking to implement rules on VI use, there’s arguably a case for similar transparency in editing tools applied to posted videos and images as well.
That’s a more complex element, particularly as such tools also enable people to feel more comfortable in posting, which no doubt increases their in-app activity. Would Meta be willing to put more focus on this element if it could risk impacting user engagement? The data on the impact of Instagram on people’s mental health are pretty clear, with comparison being a key concern.
Should that also come under the same umbrella of increased digital transparency?
It’s seemingly not included in the initial framework as yet, but at some stage, this is another element that should be examined, especially given the harmful effects that social media usage can have on young women.
But however you look at it, this is no doubt a rising element of concern, and it’s important for Meta to build guardrails and rules around the use of virtual influencers in their apps.
You can read more about Meta’s approach to virtual influencers here.
Meta Publishes New Guide to the Various Security and Control Options in its Apps
Meta has published a new set of safety tips for journalists to help them protect themselves in the evolving online connection space, which, for the most part, also apply to all users more broadly, providing a comprehensive overview of the various tools and processes that it has in place to help people avoid unwanted attention online.
The 32-page guide is available in 21 different languages, and provides detailed overviews of Meta’s systems and profile options for protection and security, with specific sections covering Facebook, Instagram and WhatsApp.
The guide begins with the basics, including password protections and enabling two-factor authentication.
It also outlines tips for Page managers in securing their business profiles, while there are also notes on what to do if you’ve been hacked, advice for protection on Messenger and guidance on bullying and harassment.
For Instagram, there are also general security tips, along with notes on its comment moderation tools.
While for WhatsApp, there are explainers on how to delete messages, how to remove messages from group chats, and details on platform-specific data options.
There are also links to various additional resource guides and tools for more context, providing in-depth breakdowns of when and how to action the various options.
It’s a handy guide, and while there are some journalist-specific elements included, most of the tips do apply to any user, so it could well be a valuable resource for anyone looking to get a better handle on your various privacy tools and options.
Definitely worth knowing either way – you can download the full guide here.
Twitter bans account linked to Iran leader over video threatening Trump
Iran’s supreme leader Ayatollah Ali Khamenei meets with relatives of slain commander Qasem Soleimani ahead of the second anniverary of his death in a US drone strike in Iraq – Copyright POOL/AFP/File Tom Brenner
Twitter said Saturday it had permanently suspended an account linked to Iran’s supreme leader that posted a video calling for revenge for a top general’s assassination against former US president Donald Trump.
“The account referenced has been permanently suspended for violating our ban evasion policy,” a Twitter spokesperson told AFP.
The account, @KhameneiSite, this week posted an animated video showing an unmanned aircraft targeting Trump, who ordered a drone strike in Baghdad two years ago that killed top Iranian commander General Qassem Soleimani.
Supreme leader Ayatollah Ali Khamenei’s main accounts in various languages remain active. Last year, another similar account was suspended by Twitter over a post also appearing to reference revenge against Trump.
The recent video, titled “Revenge is Definite”, was also posted on Khamenei’s official website.
According to Twitter, the company’s top priority is keeping people safe and protecting the health of the conversation on the platform.
The social media giant says it has clear policies around abusive behavior and will take action when violations are identified.
As head of the Quds Force, the foreign operations arm of Iran’s Revolutionary Guards, Soleimani was the architect of its strategy in the Middle East.
He and his Iraqi lieutenant were killed by a US drone strike outside Baghdad airport on January 3, 2020.
Khamenei has repeatedly promised to avenge his death.
On January 3, the second anniversary of the strike, the supreme leader and ultraconservative President Ebrahim Raisi once again threatened the US with revenge.
Trump’s supporters regularly denounce the banning of the Republican billionaire from Twitter, underscoring that accounts of several leaders considered authoritarian by the United States are allowed to post on the platform.
Is demand for ads on streaming services declining?
Searchmetrics’ CMO Talks Enterprise Volatility, SEO Careers & CWVs
CORE Branding with Jeff J Hunter and Trisha Leconte [VIDEO]
Welcoming the Incredible Teams and Legendary Franchises of Activision Blizzard to Microsoft Gaming
Google Still Says Do Not Use Commas, Brackets Or Other Non Standard URL Encoding For Faceted Navigation
How to Make the Most of AI Writing Tools, According to Bloggers
What To Focus On This Year
Good morning: The goal is relevance
Should You Disavow Links From Spammy Yet High Authority Sites?
The Ultimate Guide to Digital Asset Management
WordPress 5.9 to Introduce Language Switcher on Login Screen
14 Top Reasons Why Google Isn’t Indexing Your Site
20 Tips and Best Practices
Here’s How Meta Is Changing Facebook Ads Targeting For 2022
Pages That Look Like Error Pages Can Be Considered Soft 404s By Google
17 Actionable Content Marketing Tips for 2022
Are Nofollow Links a Google Ranking Factor?
Critical Vulnerabilities in All in One SEO Plugin Affects Millions of WordPress Websites …
10 Things You Need To Know To Be Successful
How To Help Google Rank Products With Duplicate Descriptions
SEARCHENGINES3 days ago
Google Versatile Text Ads Are Responsive Search Ads?
MARKETING5 days ago
5 Social Media Strategies that Boost Your SEO
SEARCHENGINES4 days ago
Microsoft Bing Testing Related Searches On Left Side Bar
SEO2 days ago
Are Local Citations (NAP) A Google Ranking Factor?
SEO2 days ago
Is It A Ranking Factor?
SEO5 days ago
5 Competitor Analysis Tools You Should Be Using
SEARCHENGINES6 days ago
Google Search Ranking Algorithm Update On January 11, 2022 (Unconfirmed)
SEARCHENGINES4 days ago
Google 1/11 Search Algorithm Update, Manual Actions Delayed, Core Update Specifics & Microsoft Bing IndexNow News