SOCIAL
The D’Amelio Sisters Lead the TikTok Top Earners List Once Again in 2021
Looking to get a better handle on TikTok, and the content that resonates on the platform?
Checking out the app’s highest earners could be a good starting point, with the most popular TikTok stars earning millions of dollars based on their trending content in the app.
Of course, many of the biggest TikTok creators have now become celebrities in a broader sense, and generate income beyond the platform alone, but Forbes’ latest listing of the biggest earning TikTok stars provides a good overview of where you should be looking.
Statista has compiled the Forbes list into the below visual.
Charli D’Amelio was the biggest earner in 2021, raking in $17.5 million via endorsements, TV show deals, and a clothing line, among other projects.
And while D’Amelio has been branching out with new forms of content, her dance videos remain the most popular of her clips, and regularly see view counts above 40m.
D’Amelio’s sister Dixie also maintained her popularity in the app – though her most viewed clip of the year was actually a video of her sister.
That clip generated 73m views and counting.
Whatever it is the D’Amelio’s are doing, they’re obviously doing something right, and while some have questioned the impact that TikTok fame has had on their lifestyle, after seeing it portrayed in ‘The D’Amelio Show’ TV series, their popularity has endured for another year of the app.
Addison Rae, who made the jump to film acting for Netflix this year, came in at third on the Forbes list.
That video has exceeded 96 million views. Make of that what you will.
Bella Poarch also expanded her off-TikTok presence, with her singing career reaching new heights, while Josh Richards is the only male to make the TikTok top earners list.
Okay, maybe you can’t make the same types of clips as the top stars and generate the same levels of interest, but it is interesting to note how these creators are seeing success on the platform, and what types of clips resonate with the TikTok audience.
The biggest general trend on TikTok is participatory meme content. For years, memes have been a key means of communication and connection online, and TikTok has provided an easier link for anyone to contribute to those trends, with their own takes on trending content formats and styles, allowing more interaction around the same.
The best example here is Josh Richards’ clip, and from a planning standpoint, that may be the best way to create, aligning your TikTok content with related trends, or by creating content that fits the same type of presentation style – simple, to the point, showing products in use, etc.
Building native, platform-specific TikTok content is the best way to drive success, and while you may not be able to use trending dances necessarily, there is a lot that can be gleaned from how these top creators are generating interest.
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SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
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