SOCIAL
The Development of Roblox Provides a Framework for the Metaverse Vision
As the metaverse hype cycle continues to churn, and profiteers seek to capitalize on the early knowledge gap, the truth is that we’re still a long way off being able to interact and engage in a fully-immersive, fully-functional digital space
But we do already have basic templates for what the metaverse may look like, in game worlds like Roblox, where youngsters interact via digital avatars, and move from experience to experience in a 3D environment, all of which is increasingly designed by users, in all aspects.
And with those younger audiences now growing up, Roblox is looking to take its in-world experiences to the next level, with new ad types and branded content experiences, and improved visual elements, all designed to appeal to older consumers.
Which is worth noting, both as an immediate ad option (Roblox has over 52 million engaged active users), but also, again, as a template for what’s coming, and how brands could consider their own metaverse experiences and approaches in the next stage.
First off, Roblox is rolling out new interactive billboards and posters within its virtual worlds, providing a new way for brands to connect with Roblox users in specific experiences – and for Roblox creators to make money.
As reported by The Verge:
“Working initially with a group of selected companies and developers, the new ad system will allow creators to drop 3D ads into their own experiences – like a billboard in a sports stadium or on top of a cab in a game – and to get a cut of the ad revenue.”
As noted, much of the Roblox experience is now created by the user community, with external developers building their experiences on the Roblox engine – which is exactly how Meta’s metaverse vision will also come together.
Meta already has its own Horizon Worlds virtual sandbox environment, which could theoretically replicate the Roblox experience, but in VR instead.
You can see, then, how similar ad offerings could help to support VR creators working in the space, with Meta then hosting the party as more and more VR creators come across and build entire worlds in its virtual realm.
That’s Zuckerberg’s dream, that eventually, Meta will be the dominant player in this emerging VR world, which will force all creators and brands who also want to take part to build on its tools, securing Meta’s future as the key facilitator of the metaverse experience.
As much as Meta is keen to say that no one company will own the metaverse, that’s exactly what it’s aiming to achieve. And even if it doesn’t dominate the space, as such, it’ll likely dominate VR headset sales, and advanced social connection in the space.
In this sense, Roblox actually provides a solid, working, small-scale example of Meta’s metaverse vision – which is another reason why it’s worth noting its latest developments.
Brands on Roblox will also soon be able to add ‘portals’ in Roblox experiences, which will transport users from one world into a branded digital environment.
Brands are also exploring the sale of virtual items in Roblox, as accessories for in-game characters, which is another opportunity for businesses in the virtual space.
Roblox has also outlined its more evolved avatars, coming soon, which look much more like the metaverse avatars we’re seeing on other platforms.
It’s also working on improved motion capture for character animation, another step towards improved avatars in the app.
Better looking avatars, new brand experiences, more digital items. Again, you can see the metaverse vision in small-scale – while Roblox also continues to establish a solid framework for creator payments, with creators able to earn money based on the amount of time users spend in their game or experience. Roblox says that it paid out $538 million to creators via this process in 2021 alone.
You can imagine that Meta would love to implement the same, establishing a revenue share deal that will incentivize top creators to build their own Horizon Worlds VR experience.
That’s how Meta can ensure that its metaverse stays relevant – and again, as with all of these elements, you can see how Meta could use a similar framework, overall, to grow its VR environment.
It remains an uncertain bet. People thus far have been unimpressed by the shared visuals of Meta’s metaverse experience, and if they’re not wowed by the graphics, and the capacity of the space, they’re not going to rush out and buy a VR headset.
This post could end up being a defining moment in Meta’s metaverse development. Despite sinking billions into its VR projects, the current visual depth and detail on display is not amazing, and with Meta also upping the price of its VR headsets due to rising production costs (its coming ‘Cambria’ advanced VR unit will reportedly cost $1000), it remains a hard sell to get the majority of people across, and into its metaverse space, for the time being.
Meta will be looking to counter this at its upcoming Connect VR conference, and it remains confident that immersive VR connection will be the future of social interaction.
Platforms like Roblox are part of the reason for that confidence, and with over half of US kids under 16 engaging in Roblox’s virtual world, you can see why Meta would believe that these types of integrated, immersive experiences will increasingly become the norm for the next generation.
It’ll take time – and definitely, don’t believe those companies that are telling you that the metaverse already exists, or that you need a metaverse strategy right away.
You don’t, but one day, based on how younger users are engaging, and how these digital worlds are transforming social norms, it could well become the next big thing, and it may be that Zuck and Co are right, and we will all be spending hours locked into VR worlds, interacting in all new ways.
There’s a lot that needs to go right for this to happen, but in game worlds like Roblox, Minecraft and Fortnite, you can get a sense of what could be, a sort of scale model for what’s envisioned for the next stage.
SOCIAL
12 Proven Methods to Make Money Blogging in 2024
This is a contributed article.
The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:
1. Embrace Niche Expertise:
Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.
2. Content is King (and Queen):
High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.
- Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
- Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
- Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.
3. The Power of SEO:
Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.
- Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
- Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
- Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.
4. Monetization Magic: Affiliate Marketing
Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.
- Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
- Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
- Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.
5. Display Advertising: A Classic Approach
Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.
- Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
- Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
- Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.
6. Offer Premium Content:
Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.
- Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
- Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
- Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.
7. Coaching and Consulting:
Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.
- Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
- Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
- Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.
8. The Power of Community: Online Events and Webinars
Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.
- Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.
9. Embrace the Power of Email Marketing:
Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.
- Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
- Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
- Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.
10. Sell Your Own Products:
Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.
- Identify audience needs: Develop products that address the specific needs and desires of your target audience.
- High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
- Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.
11. Sponsorships and Brand Collaborations:
Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.
- Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
- Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
- Align with your niche: Partner with brands that complement your content and resonate with your audience.
12. Freelancing and Paid Writing Opportunities:
Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.
- Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
- High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
- Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.
Conclusion:
Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.
Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.
Image Credit: DepositPhotos
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
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