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There Will be Ways to Generate More Revenue from Twitter, But $8 Verification Isn’t It



There Will be Ways to Generate More Revenue from Twitter, But $8 Verification Isn’t It

Will you be paying $8 per month to get a blue verification badge?

Elon Musk’s push to rapidly monetize Twitter, and get the business on track, in order to recoup his massive costs and investor commitments, has already led to some interesting proposals, none of which has been set in stone as yet. But Musk has clearly set his sights on charging users $8 per month for the prestigious verified marker, in order to solve what Elon sees as a class issue within the app.

But that’s not really the issue, or an issue at all, because for one, the blue checkmark isn’t always allocated to celebrities, because Twitter has altered the qualifying parameters for verification at various times. That means that you’ll often come across randoms with a tick, so it’s not really a definitive stamp of importance anyway.

But also, if the concept is that the blue checkmark is a signifier of importance – of ‘lords’ of Twitter, as Musk says – that’ll be completely eliminated by making it available to everyone, either way, because once anyone can get one, it means nothing anymore, right? If the true value of the checkmark, under this interpretation, is to signify perceived importance, then as soon as anybody can buy one, that value immediately evaporates.


This is most confusing aspect of Musk’s pitch – Elon seems to have assessed that this is something that people want, based on the amount of users asking for verification, which then makes it valuable, and something that Twitter can sell for a quick buck.

But by selling to anyone, that then devalues it completely, and I’m not sure how that’s going to make it an ongoing value proposition.

To be fair, Musk has also outlined other value-add elements in paying up, including:

  • Priority in replies, mentions and search
  • Ability to post long video and audio
  • Half as many ads
  • Paywall bypass for selected publishers

So it’s not just the blue tick of approval, there could also be particular value in getting your replies seen more prominently in the app.

But then again, the more people that sign up, the less that ‘priority’ means. For example, if you were signing up in order to, say, ensure that your messages get seen when you reply to a viral tweet, by having them listed higher in the reply chain, if thousands of other people who’ve also signed up for verification have that same idea, that’ll only see your tweet listed among the many, many others vying for attention.

Another factor to consider here is that the majority of users actually don’t tweet, so this would be of no value to them anyway.

According to research, 25% of Twitter users produce around 97% of all tweets.

So priority display of tweets is probably not a major selling point for most people either way.

And then there’s the confusion caused by re-aligning what the verification tick actually means.

For example, what happens to celebrities that don’t sign up to pay $8 per month, and lose their blue checkmark as a result? Elon has noted that there will be an additional marker for public figures, in addition to the blue tick. But will that be enough?

To clarify, the original concept of the verification tick on Twitter came about due to a case of celebrity impersonation, which saw an MLB player take Twitter to court after somebody registered his name in the app and began posting offensive comments. In the wash-up from this incident (and various other cases of impersonation of celebrities), Twitter then launched its verification program to tackle the problem – so Twitter created the verified tick to indicate that this was the real, actual person that you’re thinking of, not, it’s important to note, as a marker of status.

But let’s say that The Rock now declines to pay the $8, for the sake of argument. Now, any scammer can create an account pretending to be The Rock, then pay to get the blue tick, which they could then use to dupe people into thinking this is the real Dwayne Johnson that’s looking to pitch them on some new crypto investment.

And really, even if The Rock did pay, they could still do this. With no official marker of actual authentication in the app, there’ll be fewer ways for people to verify that this is or isn’t a legitimate profile – and while most western users might be relatively savvy to scams like this, people in developing markets could be particularly susceptible to such scams.

Related: Elon’s also looking to beam Twitter into more regions where it’s currently not available via Starlink internet access.

Scammers will already be planning their attacks on this front, using the confusion around what the blue tick means to take what they can. Which, again, will further devalue the blue tick, and I’m guessing that, within a few months, few people will see much point in continuing to pay for the marker, as it will have lost all perceived value due to this type of misuse.

Yet at the same time, I do think that there could be value in charging for tweet subscriptions. But class warfare is not it.

According to a study conducted by Twingate in 2020, many social media users would indeed consider paying a certain amount to use social media apps, if there were a significant value add in doing so – like, say, removing all ads or eliminating data tracking (for ads).

Twingate’s research shows that some users would be willing to pay around $4 to use Twitter without ads or tracking, and that seems like it could be a better pitch for this than Elon’s current strategy.

Though that may not match up with Elon’s other plan, in eliminating bots through verification.

Based on what Musk has outlined, he seems to be of the impression that he’ll eventually be able to get most Twitter users to pay for verification, and if that happens, that will effectively eliminate Twitter’s problems with bot armies, because the providers and programs behind such will then have to pay $8 per account to continue their efforts.

Because the only people not verified will be bots, which will make them really easy to spot – and as such, the price has to be $8, or as much as people will viably spend, in order to act as a significant enough disincentive for bot operators.

But while Musk seems to think that $8 is nothing – which it is when you’re worth $223 billion – it’s actually probably quite a lot for most Twitter users, especially considering the average income data for the app’s user base.

social media audience demographics

As you can see in this listing from Pew Research, 63% of Twitter users earn less than $75k per annum, and to those people, I’m guessing $96 a year is a significant amount, especially for something that they don’t need in order to keep using the app, and which further declines in value with every person that signs up.

And this data is only for the US – the vast majority of Twitter’s audience (almost 80%) are from regions outside the US, with many in developing markets, where $96 is a huge amount.

Elon has also noted that there will be variable pricing by region. But even then, will people really want to pay for something that adds not a lot to their in-app experience?

In the end, I don’t see this being a major winner for the app, but there may be another way to pitch subscriptions that does offer value to the Twitter experience.

But this isn’t it, and really, it feels exactly like what it is – a rushed project that hasn’t been thought through, which might see a sudden surge early on, but will fall apart very quickly, and cause more problems than it’s worth.

And that’ll only be exacerbated by job cuts at the app.

Make no mistake, Twitter is able to generate more revenue, and there are ways that it could be reformed and re-shaped in Elon’s vision.

But we could be in for a fair bit of trial and error before we get to anything concrete.

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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