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Ticketed Spaces are Coming to Twitter, Providing Another Way for Creators to Monetize

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Twitter continues to ramp up its creator monetization focus with the addition of a new option that will enable users to create ticketed Spaces events, providing another means to generate revenue from your on-platform efforts.

Twitter Spaces ticketed events

As you can see here, the new process will be available via an application process, which will include signing up to Twitter’s rules around paid events.

As explained by The Verge:

US users will be able to apply to host paid live audio rooms starting in the next couple weeks. Anyone who wants to charge has to have 1,000 followers, have hosted three spaces in the past 30 days, and be at least 18 years old.”

Once approved, users will be able to set up a ticketed Space by going through the Spaces process as normal, then scheduling the event for a future time. The creator will then be able to select a ticket quantity for the Space and set a price. Creators will take home 80% of any earnings from ticket sales, after app store fees.

Which is something of a sticking point – as noted by tech analyst Ben Thompson, the process essentially means that Apple and Google, which run the respective app stores and operating systems, take home a significant portion of any revenue generated from these events, despite not effectively playing any role in facilitating such directly.

But the implications of such taxes are a broader debate – which are currently being tested by Epic Games in its court case against Apple. For everyday folk, however, this is beyond the scope of a realistic challenge – so the situation being as it is, that does mean that if you set a ticket price of, say, $5, $2.80 from each ticket sold would go to you, 70c would go to Twitter, and $1.50 would go to Apple/Google.

Which does seem like an odd split, but still, it provides another means of direct monetization.

Twitter’s partnering with Stripe to facilitate its payments process, which will mean that users will have to set-up a Stripe account, at least in the initial stages. Eventually, as the option is rolled out to more regions, more payment providers will be brought on board, which will provide increased flexibility on this element.

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As noted, this is the latest in Twitter’s push to provide more financial incentive to keep creators posting, and keep them and their fans engaged within the app.    

Over the past few months, Twitter has also announced:

  • Paid newsletter integration with Revue
  • A coming ‘Super Follow‘ option for paid subscribers
  • A ‘Tip Jar‘ option on profiles to take in donations from fans

This is in addition to its own subscription service which looks set to enable users to pay for additional Twitter features and tools for a set, monthly price.

And once transactions are happening via tweets, the platform will also look to integrate eCommerce options, which could provide even more monetization potential through influencer marketing collaborations and the like.

With TikTok becoming a bigger player in the social media market, and Facebook looking to ramp up its monetization offerings to both keep its top stars in its apps, and lure more creators across, that’s then caused a flow-on effect for all platforms in ramping up their monetization efforts – because without those top stars creating content regularly, you can lose audience share very quickly, especially as more lucrative, high-profile opportunities become more readily available.

Twitter needs to play a part in this, and ideally, through the addition of such options, that will help Twitter establish a better creator ecosystem in order to keep the tweets flowing, and boost user engagement.

In this specific instance, that also means beating out Clubhouse, which is already seeing a slowdown user growth as Twitter continues to evolve its Spaces audio social offering.

That provides a great opportunity for Twitter to become the audio social platform of choice, especially for broader scale public broadcast, which could eventually play a big role in the app’s resurgence, with Twitter setting some ambitious goals for growth over the next two years.

And for creators, it’s another opportunity to consider. Maybe being a full-time social media personality isn’t as out of reach as it once seemed.

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Twitter’s ticketed Spaces will be rolling out in the US ‘in the next couple of weeks’ with other regions to follow. 

Socialmediatoday.com

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Instagram Confirms that Videos Under 60 Seconds in Stories will No Longer Be Split into Segments

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Instagram Confirms that Videos Under 60 Seconds in Stories will No Longer Be Split into Segments

Instagram continues its gradual process of merging its video products into one, with the announcement that videos in Stories that are under 60 seconds in length will no longer be split into 15-second segments in the app.

As you can see in this in-app alert, posted by social media expert Matt Navarra, when you update your IG app, you’ll get a notification letting you know that your videos in Stories will no longer be cut up, making it a more seamless viewing experience.

Instagram’s been testing the update with selected users over the past year, as part of its broader process to integrate its video options, in line with the short-form video shift and general engagement trends.

Last October, Instagram retired its IGTV brand, as it combined IGTV and feed videos into one format, while in July, Instagram announced that all uploaded video under 15 minutes in length would be posted as Reels, further aligning its various video formats.

Instagram Reels update

The merging of its video options is aimed at simplifying the app, while it will also, ideally, help Instagram maximize user engagement, by making all of its video content, in all formats, available in more places where users are interacting.

By shifting its video content to a more aligned format, that’ll give IG more video inventory to insert into user feeds, which it’s increasingly looking to do via AI-defined recommendations, as it follows TikTok’s lead in making your main feed more focused on entertainment, as opposed to being restricted to only the latest posts from people and profiles that you follow.

Meta CEO Mark Zuckerberg recently noted that just over 15% of the content in Instagram feeds now comes from people, groups, or accounts that users don’t follow, with its AI recommendations contributing more and more to the user experience. Zuckerberg noted that he expects to see that amount more than double by the end of next year.

Instagram’s been working towards this for some time, with Instagram chief Adam Mosseri noting back in January that: 

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We’re looking about how we can – not just with IGTV, but across all of Instagram – simplify and consolidate ideas, because last year we placed a lot of new bets. I think this year we have to go back to our focus on simplicity and craft.”

The merging of its video formats will ideally facilitate more opportunities in this respect, while also making it much easier for users to understand where to find each different type of content – or increasingly, to not have to go searching for it at all, as it’ll be fed directly into your main feed, whether you follow the creator or not.

Which, of course, is a process that not all users are entirely happy with as yet, but still, Meta remains confident that they’ll come around as its recommendations algorithms continue to develop.

Instagram has confirmed the new Stories video expansion to TechCrunch, explaining that:

“We are always working on ways to improve the Stories experience. Now, you’ll be able to play and create Stories continuously for up to 60 seconds, instead of being automatically cut into 15-second clips.”

That’ll also make it easier to skip through those longer videos that you’re not interested in (as you’ll only have to skip once, as opposed to tapping through each individual frame) – though it may also have implications for creators who’ve structured sponsored content deals based on frame counts, as opposed to Story length.

That’s a relatively easy fix, longer term, with the focus shifting to length instead. But it may add some complications to the process in the immediate future, as the Stories eco-system evolves in line with the new process.

Instagram says that the new, longer video Stories are being rolled out to all users.

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