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TikTok Continues to Gain Momentum, But Challenges Remain in Maximizing the App’s Growth

Published

5 years ago

March 14, 2020

tiktok continues to gain momentum but challenges remain in maximizing the apps growth

Despite various content moderation and data privacy concerns, TikTok continues to gain momentum, with the latest data from app analytics firm SensorTower showing that February 2020 was TikTok’s best performing month, in terms of total app downloads, to date.

As per SensorTower:

“TikTok was downloaded by close to 113 million App Store and Google Play users worldwide in February, making it the app’s best month ever for both installs and revenue according to Sensor Tower Store Intelligence estimates.”

SensorTower further notes that TikTok was the most downloaded non-game app worldwide last month, outperforming both WhatsApp and Facebook. TikTok installs are up 96% year-over-year, with the COVID-19 outbreak seemingly fueling increased adoption as people look to keep themselves entertained while reducing their time spent in public.

In total, TikTok is now closing in on 2 billion lifetime installs, which is a huge number, and should represent significant opportunity for brand outreach and engagement. But there is a little more to the upfront data than it may seem – so before you latch onto that 2 billion installs count and pit TikTok against Facebook, it’s worth breaking the figures down to understand exactly what they represent.

First off, app installs are not active users. Various reports on TikTok have seemingly equated the two, but having 2 billion people download and install your app is not the equivalent of getting 2 billion users active and engaged on your platform on a regular basis. If TikTok had 2 billion active users, it would be the second-biggest social platform in the world, and closing fast on Facebook. But it doesn’t.

The only official number we have on TikTok’s global user base is that the app reached 500 million active users back in 2018, with the majority of them using the Chinese version of the app, called ‘Douyin’. Since then, TikTok has not been forthcoming about its actual user count.

Which makes sense – much of the narrative around TikTok has been pumped up by download counts, which, as noted, are close to reaching 2 billion. If TikTok were to come out and say that it actually has, say, 700 million monthly active users, that would only work to water down those download stats – but realistically, this is probably closer to the truth, while the audience geographic split is also important to understand.

Breaking down the data, based on the estimates and figures that have been made available, TikTok seems to have:

Other nations follow in lower user counts from there, but as you can see, the regional splits are relevant in TikTok’s overall download and usage counts. Yes, TikTok is very popular, but from an advertising and marketing perspective, it may not be comparable, at least in Western markets, to most other platforms in terms of relevant audience reach.

Indeed, in SensorTower’s extended breakdown of TikTok’s revenue information, it notes that:

“TikTok also saw its highest-ever monthly user spending in February, with the $50.4 million it generated equalling a 784.2% YoY increase. This made it the third highest-grossing non-game app worldwide for the month behind Tinder and YouTube.”

Which is an amazing result, but again, the regional split here is significant.

“China – where TikTok is known as Douyin – was responsible for the majority of this spending with nearly $46 million, or 91% of all revenue for the month. The U.S. ranked No. 2 with $3 million, while Great Britain came in third, with $216,000.”

So, again, TikTok is driving user interest and action, but possibly not as much as you would expect in your local market, based on the hype and top-line download counts.

That’s not to say that TikTok isn’t growing its audience base in all regions, and becoming a more relevant consideration for marketers. But it is worth noting that, by comparison, the app is not on the same level as even Snapchat (86m North American DAUs) in terms of reach to the US market at this stage, putting it well behind Twitter Facebook, Instagram, and others.

This is the key question for TikTok. Yes, it has momentum and hype, and yes, the download figures are encouraging. But can TikTok make short-form video into a relevant, viable and engaging option?

Vine, the first short-form video app of this type, eventually buckled because it wasn’t able to monetize effectively – with Vine’s main content offering being only six-seconds in length, at most, that made it increasingly difficult for Vine to implement ads, as users would either skip by them or ignore them in-stream. Eventually, Vine’s inability to monetize effectively left it unable to create a viable revenue funnel for its top creators, who subsequently migrated to YouTube, Instagram and Facebook, where they could post longer-form content, and make real money from ads.

Vine did try to counter this, adding longer-form videos and pre-roll ads in its dying months, but with its top creators moving on, their fans shifted with them.

While Twitter often gets the blame for Vine’s failure, really, it was the inability for the company to effectively monetize that lead to its demise – and Twitter couldn’t do a lot about that.

Which then leads to TikTok.

Sure, TikTok has people’s attention, it has users tuning in, and it is growing. But Vine had 200 million active users at peak, and it couldn’t map out a revenue-generation framework. Will TikTok eventually fare any better?

As noted, it’s still not generating significant revenue in the US, and it’s still spending big on promotion. At some stage, it will need to establish a means for its top creators to monetize.

In China, Douyin has moved into eCommerce as a means to add in revenue options, which is how it’s seen such significant revenue growth in that region.

Will the same work in the US market?

TikTok is already testing eCommerce tools and external links, in order to provide more revenue generation options for creators, while it’s also got its own influencer marketing marketplace, which it recently opened up to more businesses.

Basically, TikTok knows that it needs to move fast and build a real revenue generation pipeline for these popular users – because if it doesn’t, they’ll take their talents elsewhere, and their established audiences with them. Then TikTok will go the same way as Vine.

So while it seems like all the momentum is with TikTok, and massive numbers like ‘a billion downloads’ are regularly thrown around, there’s more to it than the surface figures. And that’s critical to note in terms of brand use, and the future viability of the platform more broadly.

Socialmediatoday.com

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12 Proven Methods to Make Money Blogging in 2024

Published

4 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

6 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

7 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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