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TikTok Launches Legal Action Against Pending App Store Ban

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While all parties have agreed, in principle, to the proposed Oracle/Walmart lead takeover of TikTok, which seemingly meets both the US and Chinese Government’s requirements for the deal to proceed, the actual details are still being worked out, with some disagreement over what, exactly, will be included in the sell-off of the app.  

Which now leads to the next potential problem for the app.

Originally, TikTok had until September 20th – last Sunday – to arrange a separation deal, or it would face removal from the US app store. That came close to happening, until the Oracle/Walmart deal was seemingly on track for approval, and as such, the US Department of Commerce agreed to give TikTok an extra seven days to finalize the new arrangement.

Which means that the app’s deadline is now this Sunday, and if the takeover deal is not signed off by then, TikTok will indeed be removed from US app stores, meaning that while current users will still be able to use the app, no one else will be able to get it until the deal gets the final go-ahead.

TikTok is still adding new users at a solid rate, and as such, it’s fairly keen to avoid an app store ban – and now, as a sort insurance policy in case the Oracle deal drags on, TikTok has requested an injunction against its pending app store ban, citing a lack of evidence and just cause in the White House executive order.

And it may well get it – late last week, a US Magistrate ruled that the same ban on WeChat, which was also named in the original White House Executive Order, could not go ahead due to lack of evidence in relation to the concern that the app is a threat to national security.

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As per Judge Laurel Beeler

“While the general evidence about the threat to national security related to China (regarding technology and mobile technology) is considerable, the specific evidence about WeChat is modest”.

TikTok could argue the same. In fact, it’s already stated that case in its commentary on the proposed US Government ban, in a post entitled ‘Why we are suing the Administration‘ published last month.

As per TikTok:

The Executive Order issued by the Administration on August 6th, 2020 has the potential to strip the rights of [our] community without any evidence to justify such an extreme action, and without any due process. We strongly disagree with the Administration’s position that TikTok is a national security threat and we have articulated these objections previously.”

Indeed, while various concerns have been raised about TikTok’s potential links to the Chinese Government, and while the app has been banned for use on US, UK and Australian military-issued devices, the actual evidence of TikTok or parent company ByteDance sharing data with the Chinese regime seems very thin – or at least it’s not available publicly.

TikTok’s parent company ByteDance, which, as a Chinese company, is beholden to China’s strict cybersecurity laws, which require businesses to share their user data on request, would seemingly have to share such, if the CCP requested it. But we have no evidence that any such demand has been tendered, nor will be any time in future. 

Speculation also exists around TikTok’s algorithms and its potential to amplify pro-China messaging, but again, the actual evidence is limited in TikTok’s specific case. Moderation guidelines used by employees of the Chinese version of the app, ‘Douyin’, were leaked to the press late last year, and they clearly showed that its moderators had been advised to censor anti-China content. But Douyin and TikTok are not the same, and TikTok has explained these specific guidelines were never applied in its app.

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So while the concerns are valid, and there is some basis to the considerations, the evidence for enforcement may not hold up in court. At least, it didn’t in WeChat’s case.

That could mean that TikTok will be able to avoid an app store ban, if a takeover deal is not reached, which would definitely not look good for the Trump administration and its stated intention to restrict the app.   

That could, once again, put TikTok in the spotlight, and make the US Government even more determined to force a full sell-off of the app to US-based ownership. 

Basically, the TikTok takeover saga is not over yet, and while it still seems likely that the parties will come to some form of agreement to let TikTok continue operating in the US, that’s still not a given, and it could face removal from app stores in just a few more days.

Socialmediatoday.com

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LinkedIn Announces the Retirement of its LinkedIn Lite App

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LinkedIn Announces the Retirement of its LinkedIn Lite App


LinkedIn has announced that it’s shutting down LinkedIn Lite, its pared-back version of the platform, designed for users in regions with more restricted connectivity and data access provisions.

Originally launched back in 2017 as a way to help “level the playing field for all members when it comes to accessibility”, LinkedIn Lite includes the basic functionality of LinkedIn, and is designed to load faster, while also using less data, handy for regions with more restrictive data plans.

But as LinkedIn continues to evolve, the Lite app gets further behind, with the full app’s more advanced functionalities – like video connection, full profile display features, Creator Mode, etc. – all getting more and more distant from the streamlined tool.

And with global connectivity evolving, LinkedIn now feels confident that it can move on without the scaled-back variation, which could also help boost in-app engagement and usage, and make LinkedIn a more significant presence in key markets.

Which, as you can see here, are growing. Now at 810 million total members, LinkedIn continues to gain momentum in developing regions, especially India (85m members, up from 60m in 2019), South Africa (+2m since 2019), the Philippines (+3m) and Nigeria (+1m)

LinkedIn Member Map

As with most social apps, India is a key focus, and LinkedIn says that Indian adoption of the full version of the app is now rising at 4x the global average, as mobile adoption continues to soar in the nation.

At the same time, retirement of the Lite app could also give LinkedIn’s team more opportunity to develop and maintain its new ‘InJobs’ app in China, with the full version of LinkedIn removed from China last October due to increasing regulatory pressure and scrutiny.

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At 56 million users, maintaining connection with China is key, and maybe that’s another factor in LinkedIn’s decision to step away from its scaled-down version.

Either way, the LinkedIn Lite app will be removed from Android app stores on 27th January 27th, before being deactivated completely March 15th.

LinkedIn says that it will transition Lite app users over to the full LinkedIn experience over the next few weeks.



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Twitter Shares New Insights into Rising Discussion Around the NFL Playoffs [Infographic]

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Twitter Shares New Insights into Rising Discussion Around the NFL Playoffs [Infographic]


Super Bowl LVI is just around the corner, which also means that we’ll soon see the biggest showcase of ad content of the year, highlighting new trends, creative activations and opportunities, which can sometimes re-shape advertising approaches from that moment forward.

And this year looks set to be particularly significant. As more people look towards a post-pandemic future, there’s a big opportunities for clever marketers to tap into this enthusiasm, and the various trends that come with it. That’ll likely see more innovative, integrated ad approaches, which will extend beyond the initial big game activations, and showcase new opportunities.

Twitter’s keen to cash in on that excitement. This week, Twitter’s published a new overview of user trends around the NFL playoffs, highlighting the huge boost in tweet activity heading into Super Bowl weekend.

As Twitter notes:

In the 2022 Divisional Round alone, we saw 27% more impressions on Tweets about the NFL, 58% more Tweets overall, and 42% more unique authors, compared with one year ago.”

It could be a key platform for boosting your tie-in efforts – and if you are considering the potential of Twitter ads for your campaigns, then these new stats might help.





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Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic]

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Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic]


Do you like K-pop?

Increasingly, the chances are that you do, given the massive growth of K-pop fandom around the world, with megabands like BTS and Blackpink building huge audiences, and each becoming cultural forces within themselves.

That fandom is most significantly present on Twitter, which has become a key hub for K-pop enthusiasts. K-pop tweeters are now so prominent that they even have the power to quash controversial hashtag movements, by banding together to flood the streams with K-pop-related tweets instead. 

It’s amazing to see, and today, Twitter has shared some new insights into the rising K-pop conversation, which got even bigger, once again, in 2021.

As explained by Twitter:

With a massive 7.8 billion global Tweets in 2021, #KpopTwitter once again showed its power by breaking its previous record of 6.7 billion Tweets in 2020. Registering a notable 16% increase in Tweet volume globally, #KpopTwitter conversations became more diverse and vibrant in 2021.”

So where, exactly, is K-pop discussion trending, and who are the big bands of note? Check out the below insights from Twitter – which also includes a list of rising K-pop stars if you want to get ahead of the curve.





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