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TikTok Launches New ‘CommunityTok’ Promotional Push to Highlight Subculture Engagement in the App

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TikTok has launched a new pitch for marketing spend by promoting what it’s calling ‘CommunityToks’, which seeks to underline the platform’s capacity to facilitate and promote community engagement around specific topics and niches.

As outlined in the video, ‘CommunityToks’ focuses on how TikTok helps to drive engagement within niches, and how businesses can tap into the same process to maximize their promotional and branding efforts.

And with TikTok becoming a bigger part of popular culture, those efforts can play a big role in better aligning your brand with the latest shifts.

CommunityTok stats

In essence, TikTok’s looking to broaden its advertiser appeal by highlighting these sub-networks within the app, which may better align with specific products and services. That works to both showcase opportunities, and maybe to reduce the broader intimidation factor around creating TikTok content. You might not have a good idea for a clever TikTok clip, but if your brand aligns with these sub-groups, maybe you start to see things from a different perspective, less about the content itself and more about connection, and learning more about how these users are looking to engage with each subject.

But the general content advice remains the same – if you want to connect with the TikTok community, you need to speak their language, and create clips that align with user trends and engagement.

Respect and honor the ways of the CommunityTok to identify which might be a best fit for your brand. Watch and observe what each individual CommunityTok cares about and immerse yourself in the content to understand the way they might uniquely express themselves.

TikTok also advises that brands should listen and actively engage in the trends of focus for each community, which includes popular sounds and effects, while they should also look to work with established creators in these segments to maximize their reach and resonance within each.

And when done right, the pay-off can be significant:

TikTok CommunityTok stats

TikTok is also now up to a billion users, on par with Instagram, and with studies also showing that it’s the network of choice for younger audiences, it could be worth tuning into these CommunityToks, and getting a better sense of the latest trends of note.

Maybe you should conduct a few hashtag searches in the app to see what you find. TikTok’s growth is projected to continue in 2022, and with its eCommerce tools also evolving, the opportunities in the app are increasing.

For those that can get it right. Which takes time, investment in learning the platform, and tuning into relevant communities.

And maybe, through CommunityTok, you can find a way into the platform that you hadn’t previously considered.

Socialmediatoday.com

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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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