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TikTok Refutes Claims Made Against it in White House Executive Order as it Pushes to Remain in the US

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tiktok refutes claims made against it in white house executive order as it pushes to remain in the us
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So what’s the latest on the TikTok takeover situation?

I’m glad you asked – this week, as negotiations continue over the sale of TikTok to an Oracle/Walmart lead consortium, which it’s worth noting has not been officially agreed to as yet. While those discussions continue, TikTok continued to combat the US Government’s Executive Order, which could still see the app banned entirely in the US if a deal isn’t reached by November 12th.

To re-cap:

  • The White House issued an EO on August 6th which would see TikTok banned in the US within 45 days if it did not separate itself from its Chinese roots
  • On September 19th, a day before the ban would take effect, TikTok announced significant progress in a takeover deal. The US Department of Commerce then granted TikTok an extension, giving it till September 27th to finalize the details of the takeover, or it would face removal from the US app store.
  • On September 27th, just hours before TikTok’s app store ban was set to take effect, the company won an appeal against the White House EO, avoid a ban.
  • The court has now set a November 4th hearing date for a follow-up on the TikTok ban in the US app store – while TikTok has till November 12th to finalize details of its full sell-off to a US-based company, or it’ll face a complete ban in the US. 

So, TikTok could still be removed from the US app store within weeks, and could still face a full ban in the US. Which is what the platform is now arguing against.

TikTok’s counter to the White House EO is that, essentially, it’s based on incorrect information and assumptions, and that none of the actual claims listed are true.

In a supplemental declaration, TikTok’s chief security officer Roland Cloutier says that:

  • TikTok’s infrastructure is ‘entirely separate from the software stack comprising the Douyin application’, so TikTok and it’s Chinese variation are not linked.
  • TikTok does not lease servers from China Unicom, a potential vulnerability identified by the US, and US user data is encrypted, so it couldn’t be accessed via this method anyway 
  • A report which claimed that TikTok’s source code shows that it could be sharing data with China is based on outdated code references, which are no longer used in the application
  • Importantly, Cloutier also notes that TikTok “would not comply with a request for US user data from the Chinese Government. “To date, there has never been a request from the Chinese Government for tikTok user data”.

Cloutier’s statements reinforce what many have previously noted, that the White House EO is based on assumptions and media reports, but not on hard evidence. Even if TikTok does share data with the CCP, there’s no actual evidence of such, and if it does use its platform to reinforce communist propaganda, there’s no definitive proof that this is occurring. 

There are various reports of concerns with TikTok’s moderation guidelines, rumors of anti-China censorship, concerns around how its algorithm operates. But in a legal sense, there’s nothing binding – there’s no evidence, at least nothing available to the public, which would add weight to the claims made in the White House EO. 

Which is why TikTok hasn’t been removed from US app stores yet, and why it may never be removed, even if the Trump Administration wins re-election, and seeks to push harder on getting the app into US hands. 

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Which could still happen, but more and more reports around the proposed Oracle/Walmart deal suggest that TikTok’s Chinese parent company ByteDance will retain control of the app, which the US Government has said will not be good enough.

But if ByteDance also knows that it will win any legal appeal, maybe it won’t be pushing as hard to sell – maybe, by appealing the case, and seeking a longer stay of execution, the company is hoping to hold on till after the US election, when the situation could look significantly different for the app.

And increasingly, it’s looking like the TikTok EO was more of a move to punish China, which US President Donald Trump has straight-up acknowledged. 

In July, President Trump noted that he wanted to remove TikTok in the US as part of retaliatory measures for the spread of COVID-19. 

“It’s a big business. Look, what happened with China with this virus, what they’ve done to this country and to the entire world is disgraceful.”

At that time, India had announced its ban of TikTok, and all Chinese apps, due to ongoing conflicts with the Chinese military, while just weeks before this statement, TikTok users had reportedly ruined a Trump rally in Oklahoma by massively inflating ticket demand, which left Trump’s team embarrassed at the small turnout.

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It’s possible that these elements may have also played into Trump’s push to ban the app, but as we’re now seeing, that drive may well lack the evidence to actually get through, and TikTok, after everything, may remain entirely unchanged.

So what’s the end result? We’ll have to wait and see if TikTok does get sold off, but even if it doesn’t, the impact could be zero. Despite all the media coverage, the court cases, despite all the focus on the app over the past few months, TikTok could still be in US app stores in late December, owned by China’s ByteDance, growing its user base.

It seems surprising, given all the negotiations and executive changes and speculation. But TikTok, as it has said, may well be here to stay, as it always was. 

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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