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Trump Approves Oracle/TikTok Deal, Securing the App’s Future in the US

Published

4 years ago

September 20, 2020

trump approves oracle tiktok deal securing the apps future in the us

It looks like TikTok will live to fight another day after all.

Last Thursday, a consortium group, lead by enterprise computing giant Oracle, submitted its proposal on a takeover of the US operations of Chinese-owned TikTok, in order to address concerns raised by the US Government that TikTok could be sharing data with the Chinese government. The White House said that it would respond to the deal within 36 hours.

On Saturday, US President Donald Trump said that he had agreed to the terms outlined in the Oracle-lead deal:

“I have given the deal my blessing, if they get it done that’s great, if they don’t that’s okay too. I approved the deal in concept.”

That’s not exactly the final sign-off required, but it was enough for TikTok to put out an official statement on the new arrangement.

As noted by TikTok, the new deal will see Oracle become the ‘trusted technology provider’ for the app, which will include hosting all US user data, and ensuring that such remains separate from Chinese parent company ByteDance. How, exactly, that will work is not clear – theoretically, while TikTok remains under ByteDance ownership, it’s just as likely to share data with the Chinese regime as it was previously. But the technical details have reportedly been laid out in the full proposal, including the separation arrangements.

The full documentation also reportedly states that TikTok will have its own, separate board in the US, which would be approved by the US Government, and that that board will likely include “a former NSA or CIA official with a high-level security clearance”.

Essentially, Oracle will become the secure cloud provider for the app, while also taking a 12.5% stake in the company. Walmart is also included in the Oracle deal, and will take an 8% stake in the newly formed ‘TikTok Global’ entity. TikTok Global, which will operate separate from ByteDance, but will be licensed from the Chinese company, will list for an IPO early in 2021.

Again, the specifics of how it will all work are not clear, but it appears that TikTok Global will be able to utilize all of TikTok’s current algorithms and systems, while operating a completely separate user database.

Walmart’s interest is in eCommerce and on-platform selling, which has become a key component of the Chinese version of the app.

If Walmart can become the facilitator of the platform’s in-app purchase flow, that could help it establish a stronger link into the rising eCommerce sector – which has accelerated significantly in 2020 due to the COVID-19 lockdowns.

For Oracle, the deal will help to further establish it as a key provider of cloud infrastructure. Oracle already provides cloud services to Zoom and other web entities, and through further investment enabled as part of the TikTok deal, it’ll not only be able to better showcase its capacity for such, but also boost its capability in line with increased need.

As noted by TikTok, the deal also includes a commitment from TikTok Global to establish a new US base of operations, which will employ 25,000 staff. President Trump says that deal will also include a $5 billion contribution toward an education fund.

Trump had initially called for the US Government to receive some form of payment for facilitating the takeover deal, but was dismayed to find that this was not possible under US law. The $5 billion education fund, however, essentially caters to the same purpose, all be it in a less direct manner. At the same time, Trump has also touted a new ‘patriotic education commission’ to help re-establish national pride and identity, which will likely be enabled by this new allocation.

So what does that mean for TikTok?

Originally, TikTok was set to be removed from US app stores on Sunday, in line with the initial Executive Order, but in light of the latest developments, the Department of Commerce has now extended the timeline for the ban, giving it till September 27th to finalize details of the Oracle deal.

That means TikTok will likely continue to operate as normal, with users seeing no change as a result of the negotiations, at least at this stage.

In terms of what it means for the future of the app, as noted, it looks like the new ownership group has also avoided another key concern, with the deal seemingly allowing it to continue using TikTok’s algorithms, despite the introduction of a new Chinese law which stops the export of technological advancements in foreign trade deals. Licensing the algorithms from ByteDance appears to meet the CCP’s requirements, so TikTok should, more or less, continue on as it has been, with theoretically limited disruptions.

But then again, the new investment group will be looking to recoup its costs. That could see a bigger push on ads in the app, while the eventual separation of TikTok Global could see the new ownership group faced with challenges of content moderation and management, with limited assistance from the experienced leadership of ByteDance.

That, eventually, could see TikTok lose momentum, and Walmart’s eCommerce push could also change the user experience.

Potentially.

Mostly, these are all ‘what ifs’ at the moment, and no one really knows what’s going to happen once the full separation is in effect.

So, did the process achieve its intended goals?

In the initial Executive Order, the Trump administration raised concerns that TikTok could:

“Allow the Chinese Communist Party access to Americans’ personal and proprietary information – potentially allowing China to track the locations of Federal employees and contractors, build dossiers of personal information for blackmail, and conduct corporate espionage.”
“Censor content that the Chinese Communist Party deemed politically sensitive, such as content concerning protests in Hong Kong and China’s treatment of Uyghurs and other Muslim minorities.”

On the first point, it’s possible that a separate TikTok Global could ensure database separation and keep US user info out of the reach of the CCP. Without knowing the full technical details, it’s difficult to say, but some have already suggested that while it remains under Chinese ownership, the threat level remains here the same.

On the second, if TikTok Global utilizes the same algorithms, there’s the same potential for censorship – or potentially, similar censorship by the US Government, which will, as noted, have newfound influence over how the app works.

But again, it’s mostly speculative. What we do know, right now, is that President Trump has given the green light to the basis of the deal. Once its officially in place, we should have more insight into its workings.

There are also further questions left unanswered as yet – will TikTok Global be allowed back into the Indian market? Did the fact that Oracle’s CEO served in the Trump transition team have anything to do with the deal? Will military personnel be able to use TikTok again?

There’s more to come, but it looks like we’re moving into the next stage of the process.

Interim TikTok CEO Vanessa Pappas also posted this video clip:

Socialmediatoday.com

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12 Proven Methods to Make Money Blogging in 2024

Published

6 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

8 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

8 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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