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Twitter Adds Auto Captions for All Video Uploads in Tweets

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This is a sneaky big addition – today, Twitter has announced that all videos uploaded within tweets will have auto captions enabled, providing more ways for users to consume video content in the app.

As explained by Twitter, all videos attached to tweets from today will have auto captions enabled. Captions will be activated for in-stream videos that are muted, on both iOS and Android, while desktop users will be able to switch them on and off as they choose.

Twitter’s auto captions are available in 37 languages, and while translation is not available as yet, the captions will appear in the language of the device used to upload the clip.

Also, a key downside, Twitter’s auto captions are not editable at this stage. Both translation and editing tools are still in development.

The announcement is the latest advance in Twitter’s accessibility features, which got a boost last year with the announcement of two new internal teams focused on ensuring optimal utility for all users. That came after the company was criticized for launching audio tweets without a captions option, which helped Twitter recognize the need for more dedicated focus on his front.

Twitter also announced auto-captions for voice tweets last year (which it began testing in July), while auto captions are also available for Spaces.

But auto captions in regular videos may be the biggest step yet. And as noted by TechCrunch, it could also be particularly valuable in Twitter’s revamped Explore tab, which is currently in testing, and presents tweets in a more TikTok-like full-screen, vertical scrolling format.

Twitter Explore test

The benefit of having captions available in this format is that it will enable users to engage more types of content. While the majority of Twitter’s regular feed is primarily focused on text, this updated format is more visually aligned, and captions could play a key role in matching evolving engagement behaviors in this respect.

It’s a good addition, and one that will have a significant impact for many users. Another key potential benefit could be in categorization and data, with Twitter able to use auto-generated captions as means of understanding engagement behaviors, and providing more insight into user interests.

Twitter hasn’t indicated that this will be a use case for captions as yet, but the expanded considerations could also be of benefit.

As Twitter notes, auto captions will now show on muted videos on iOS and Android, while you can also tap the ‘CC’ button on desktop to view auto caption text. You can read more about Twitter’s various auto-caption tools here.

Socialmediatoday.com

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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