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Twitter Adds First Visual Tools in Fleets with Stickers and ‘Twemojis’



Twitter’s version of Stories – called ‘Fleets’, for ideas that are ‘fleeting’ – is pretty much the same as Instagram or Snapchat Stories, but without the additional engagement options of playful editing tools and AR effects. But it does provide another connection surface within the platform, and Fleets occupy some prime in-app real estate, up at the top of the timeline.

As such, it may well be worth experimenting with – and this week, Twitter’s taken the first steps towards expanding your Fleet options with new ‘Twemoji’ stickers for Fleets in Japan

Fleets stickers

As you can see here, the new stickers tray, which you can access by tapping on the smiley face icon in the Fleets composer, provides a search option to help users locate the right sticker for their image or video post, while the Twemoji stickers will help convey a mood when added to your Fleet frame.

Of course, you can kind of replicate these Twemoji reactions already by using the emoji buttons in the text tool. The stickers, however, add a more organic and layered variation, which you can also move around and place more freely.

It seems inevitable that we’ll eventually get more visual tools like this in Fleets, and you would think, probably AR functionality also. As noted, Twitter’s working from behind, with the enhancements available on other platforms already well-advanced, and evolving every day. 

Twitter did acquire Chroma Labs last year, the team behind Chroma Stories, an app which enabled users to add a range of stylistic frames and filter options to their Stories content.

Chroma Stories

It seemed, at the time of the acquisition, that the addition of similar tools on Twitter was a no-brainer, but as yet, we’ve not seen them arrive.

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These new stickers could be the first step in this direction – while on another front, Twitter’s also looking to further incorporate its new audio Spaces into its Fleets tools. 

Fleets Space

Users in the beta testing pool for Spaces can now create an audio Space from their Fleets composer options by sliding the function bar across to ‘Space’.

That’s really an expansion of Spaces specifically, and not related to Fleets. But still, by prompting more users to activate the Fleets composer, it could also make it more of a consideration in process.

It’s still too early to say whether Fleets will become a thing, but as noted, they do have prime placement, and the added attention of Spaces could make them more of a consideration. Visual enhancements and effects could take it to another level, and they may well be coming some time soon.


Fleets stickers are now available for iOS users in Japan. No word on an expansion as yet.


TikTok Launches New ‘Branded Mission’ Creator Monetization and UGC Promotion Process



TikTok Launches New 'Branded Mission' Creator Monetization and UGC Promotion Process

TikTok’s looking to make it easier for creators to make money from their clips via a new program that it’s calling ‘Branded Mission’, which will enable creators to take part in what’s essentially branded content challenges, with the brand then able to select from the submitted clips for their promotional campaigns.

As explained by TikTok:

“To make it easier for brands to tap into the creative power of TikTok communities and co-create authentic branded content that resonates with users, we’re launching Branded Mission. Branded Mission is an industry-first ad solution that enables advertisers to crowdsource authentic content from creators on TikTok, turn top-performing videos into ads, and improve brand affinity with media impressions.”

As outlined in the above video, the process will enable brands to post challenges, which creators with over 1k followers will then be able to participate in.

“TikTok creators can decide what Branded Missions they’re inspired by and choose to participate in the Mission. Brands will select their favorite original creative videos and amplify them through promoted ad traffic.”

The chosen creators then get a cash payment, though the payment amounts, at least at this stage, won’t vary based on individual video performance.

Instead, each Mission will list earnings potential, based on how much the brand is willing to pay.


Allocate more cash and you’ll pique the interest of more users, expanding the potential of tapping into a viral hit.

The option will broaden the creative options for brands, and with organic-styled content performing best on the platform, it could open up major new possibilities for marketers looking for ways to tap into the app.

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It’ll also provide TikTok with another critical revenue-share element. Clearly the app of the moment, if TikTok wants to maximize its opportunities, it needs to ensure that its top creators get paid – because with more lucrative monetization offers available on other platforms, it logically makes sense that big-name stars will follow the cash, and focus on those platforms instead.

But monetizing short-form video is harder than longer content, which is why TikTok is also rolling out 10-minute clips, and emphasizing live-streaming, as a means to drive more money-making opportunities.

Branded Mission is another step in this direction, which will ideally provide a more direct link between creating content in your own style and making money, without having to incorporate merchandise sales or arrange your own affiliate deals.

Interestingly, Meta is trying out similar on Instagram, where product tags were recently expanded to all users.

Instagram product tags

Creators don’t get paid for adding these tags, not yet at least, but you can see how Meta could eventually take a similar approach to provide creators with more revenue opportunities.

For TikTok, the process could make it much easier to bring in cash for your uploads, expanding well beyond the Creator Fund, which top creators have already been highly critical of.

You will, of course, need to create specific, themed videos, as opposed to YouTube, where you upload what you like and switch on ads. But it’s a fairly distanced relationship from the sponsor brands, which reduces management workload, while also providing new content prompts.


It’s a good idea, and as more and more brands look to tap into the app – especially as it surges towards 1.5 billion users – you can bet that it’ll be a popular option for a range of ad partners.

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TikTok says that Branded Mission is now in beta testing, and is available to brands in more than a dozen markets. The option will be made available in more regions throughout the year.

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