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Twitter Adds First Visual Tools in Fleets with Stickers and ‘Twemojis’

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Twitter’s version of Stories – called ‘Fleets’, for ideas that are ‘fleeting’ – is pretty much the same as Instagram or Snapchat Stories, but without the additional engagement options of playful editing tools and AR effects. But it does provide another connection surface within the platform, and Fleets occupy some prime in-app real estate, up at the top of the timeline.

As such, it may well be worth experimenting with – and this week, Twitter’s taken the first steps towards expanding your Fleet options with new ‘Twemoji’ stickers for Fleets in Japan

Fleets stickers

As you can see here, the new stickers tray, which you can access by tapping on the smiley face icon in the Fleets composer, provides a search option to help users locate the right sticker for their image or video post, while the Twemoji stickers will help convey a mood when added to your Fleet frame.

Of course, you can kind of replicate these Twemoji reactions already by using the emoji buttons in the text tool. The stickers, however, add a more organic and layered variation, which you can also move around and place more freely.

It seems inevitable that we’ll eventually get more visual tools like this in Fleets, and you would think, probably AR functionality also. As noted, Twitter’s working from behind, with the enhancements available on other platforms already well-advanced, and evolving every day. 

Twitter did acquire Chroma Labs last year, the team behind Chroma Stories, an app which enabled users to add a range of stylistic frames and filter options to their Stories content.

Chroma Stories

It seemed, at the time of the acquisition, that the addition of similar tools on Twitter was a no-brainer, but as yet, we’ve not seen them arrive.

These new stickers could be the first step in this direction – while on another front, Twitter’s also looking to further incorporate its new audio Spaces into its Fleets tools. 

Fleets Space

Users in the beta testing pool for Spaces can now create an audio Space from their Fleets composer options by sliding the function bar across to ‘Space’.

That’s really an expansion of Spaces specifically, and not related to Fleets. But still, by prompting more users to activate the Fleets composer, it could also make it more of a consideration in process.

It’s still too early to say whether Fleets will become a thing, but as noted, they do have prime placement, and the added attention of Spaces could make them more of a consideration. Visual enhancements and effects could take it to another level, and they may well be coming some time soon.

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Fleets stickers are now available for iOS users in Japan. No word on an expansion as yet.

Socialmediatoday.com

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LinkedIn Adds New Features for Company Pages, Including Post Templates and Link Stickers

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LinkedIn has outlined its latest batch of updates for Company Pages, most of which had already been previewed in some capacity, but are now being rolled out on a broader basis.

First off, LinkedIn’s making its new post templates available to all company pages.

LinkedIn post templates

As you can see in these examples, LinkedIn’s post templates, as they sound, provide a range of visual enhancements for your LinkedIn updates, which could help to make them stand out in feeds.

LinkedIn originally launched post templates for individual users last month, but now, it’s making them available for Company Page updates as well.

As per LinkedIn:

Create engaging, actionable LinkedIn content easier than ever with customizable templates, available directly in the LinkedIn app, with no third-party tools required.”

I mean, I don’t know that these types of posts really fit with LinkedIn’s professional approach. But then again, as many have noted, LinkedIn is increasingly becoming more like Facebook anyway, with more personal posts and updates that are less focused on professional aspects.

And that seems to be working – LinkedIn’s parent company Microsoft keeps reporting ‘record levels of engagement’ in the app every quarter, so maybe this is actually a good, valuable addition.

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We’ll see how people feel about it when every other LinkedIn ‘thinkfluencer’ is posting using these templates. You can access post templates in the mobile app by tapping the ‘use template’ option in the post composer menu.

As an addition to this, LinkedIn’s also making its new link stickers available for Company Pages too, which could help to drive more direct response to your updates.

LinkedIn link sticker

On another front, LinkedIn will also now enable all Company Pages to pin comments beneath their brand posts.

LinkedIn Pinned Comments

The rollout for this feature also started last month, with some users seeing the option to pin comments in the app.

That could be a good way to spark more focused engagement, and highlight top fans, while you could also use this to simply boost interactions by pinning the comment with the most engagement at the top of the reply chain.  

As a reminder, LinkedIn Company Pages can also pin an update for similar purpose.

Finally, LinkedIn has also added a new Our featured commitments’ section for Company Pages, where brands will be able to showcase their most important values.

“Increasingly in today’s market, job seekers are evaluating potential employers based on their values. They’re interested in knowing where companies stand on issues that are important to them, such as DEI, work-life balance, sustainability, etc. To provide greater insight and connections, LinkedIn is enabling employers to highlight these commitments on their LinkedIn company page to define their talent brand and values.” 

Brands will be able to include up to five commitments in their featured commitments section, while you’ll also be able to host content that demonstrates the same, all of which will be displayed in a sub-panel in the ‘About’ section of your Page.

These are some potentially handy updates, with the link stickers and pinned comments standing out as likely the most valuable additions for LinkedIn page managers.

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Post templates I’m not as sold on, especially for brands – but then again, there may be ways to use these templates to improve the presentation of your posts, and maybe, that’ll increase overall engagement.

You can read about all of LinkedIn’s latest company page updates here.

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