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Twitter Adds New Preview Cards When Sharing Twitter List URLs

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Twitter has added two new features for Twitter Lists as part of its focus on providing more options to improve content discovery, and get users more engaged in relevant, on-platform discussions.

First off, Twitter has added a new, list-specific card format when sharing Twitter lists.

Twitter list card example

As you can see here, the new option will add an image and title link card, which comes in a range of basic colors:

Twitter list URL link

At present, you can’t customize the included image – you get whatever Twitter’s system auto-generates when you share your list – though Twitter is also considering new options which could further enhance these links.

It’s not a major change, but it adds to Twitter’s lists offering, which Twitter has been working to better utilize throughout the year.

In addition to this, Twitter’s also adding in some new recommendation tools to provide guidance on who you should add to your lists.

“When creating or adding people to a list on iOS, you’ll see suggested accounts to add based on the list’s title or who’s already on it.”

Again, the updates are not major, but they add a little more to Twitter lists, which have long been an underappreciated feature, and can help improve tweet discovery and engagement.

Discoverability has been a key focus for Twitter this year, helping users find more relevant tweet content in an effort to keep them more engaged.

This has long been a criticism leveled at the platform – while 145 million people log onto Twitter each day, many non-users find the tweet process intimidating, with the shorter communication style and relatively limited search tools making it hard to know who to follow, and how to get the most out of the experience. And given that Twitter is more about following interests, as opposed to family and friends, bridging that initial gap between starting out and becoming an engaged, active user is a key challenge, which Twitter is now working to address through the increased focus on lists, and more recently, the addition of an option to follow topics instead of users.

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Twitter topics

These tools, ideally, will help Twitter expand its user base. As noted in its most recent performance update, Twitter has only added four million new mDAUs in the North American region over the last year, while it’s added more than 4x that in other parts of the world. Features like Topics and list sharing may not be a major deal in western markets, where Twitter is more established, but in regions less familiar, they could be key.

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Or not. It’s also possible that these new options will fail to catch on, and not add anything much to the broader Twitter experience. But lists, as noted, have always held a lot of potential, and giving them more focus seems like a positive step.

Socialmediatoday.com

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Twitter Launches New ‘Twitter Create’ Mini-Site to Highlight Monetization Opportunities for Creators

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Twitter Launches New 'Twitter Create' Mini-Site to Highlight Monetization Opportunities for Creators

Creators are the new currency for social media networks, with every platform now working to sweeten its deal in order to keep the top creative talent posting to their apps, and keep their fans coming back to check in on the latest.

And today, Twitter’s taking its latest step in working to boost its creator appeal, with the launch of a new Twitter Create mini-site, which will host a range of tips, insights and examples designed to help creators maximize their Twitter presence.

The new site, which you can check out here, includes specific sections for creators in different verticals to help guide them on how to maximize their Twitter presence.

Tap on ‘Podcasters’, for example, and you’re taken to a dedicated page of tips for how to promote your show, including notes on which specific Twitter products you can utilize.

Twitter Create

Obviously, given the focus on monetization, Twitter’s newer offerings, like Super Follows and Spaces are the main push, with each providing new ways to make money from what you do in the app.

Scroll down further in any topic stream and you’ll find case studies, notes, and other blog posts that can help to guide you in the right direction.

Twitter Create

The site provides a good overview of Twitter’s various monetization avenues, in nine different categories, while there’s also a range of blog posts and notes that can help to guide your tweet approach.

Twitter’s monetization tools, thus far, haven’t really caught on, with Twitter Blue not yet becoming a key contributor to the platform’s revenue, and other offerings also, based on Twitter’s most recent performance update, failing to drive any significant income for the company.

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But they do offer opportunity, and there are some users that are indeed driving significant benefit from these additions. The trick for Twitter now is to help creators maximize take-up, and build their own offerings to better incentivize people to pay for content, which is not a habitual behavior in the app.

That’s been a key challenge for its creator monetization tools thus far – people have always been able to read your tweets for free, why would they start paying for the privilege now? That hesitation seems to be a key tipping point that Twitter needs to overcome, and up till now, it’s been reliant on the creators themselves to come up with more compelling subscription offerings, in order to add value to their platform presence.

This new platform aims to provide more specific guidance on this element, which could make it a valuable resource for those considering their add-on options to incentivize subscribers, while newer additions like Super Follower Only Spaces provide more, simple add-on tools that can push creators in the right direction as to how they can enhance their Twitter presence for a paying audience.

Which is really what needs to happen. People aren’t going to pay for your tweets, no matter how witty you may think you are, but they will pay for exclusives and additional engagement offerings that can make them more aligned to your presence.

Up till now, Twitter hasn’t been great at articulating this, hence the low take-up of these tools. But this new platform provides more direct guidance, which could provide a boost for its monetization tools.

You can check out the new Twitter Create mini-site here.

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