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Twitter Adds New Raised Hand Emoji to Signal Questions in Spaces, Expands Roll Out of Voice Effects

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As we await the arrival of Twitter’s dedicated Spaces tab, which will increase the presence of the audio meeting room option within the app, Twitter continues to roll out new tweaks and updates to the format to help improve its audio engagement experience.

Today, Twitter has added a new raised hand emoji feature, available to Spaces speakers, hosts and co-hosts, which enables speakers to signal that they have something to add to the discussion, without interrupting the chat.

Spaces raised hand

As you can see in the second image, speakers can now switch on the ‘raised hand’, which will appear at the top right of their profile bubble in the Space. Unlike other reaction emojis, the raised hand will not disappear, and will remain present until either the user chooses to switch it off, or they unmute, ready to speak.

It’s a handy, functional addition to the Spaces process, and while it’s not a huge change, each update adds a little more refinement, and makes it a more inclusive, engaging experience.

In addition to this, Twitter also says that its new voice-changing effects options are now available to 50% of iOS users.

Twitter first announced its Voice Transformer tools for Spaces last month, and the test pool is gradually be expanded over time. The idea is that by providing more options to control how you sound, it could make people feel more comfortable engaging within Spaces, while also providing another fun, engaging option to play within in the tool.

Is audio social a real trend, or a fad driven by the enhanced need for social connection amid the COVID lockdowns around the world?

It does feel a lot like live-streaming, which many lauded as a potential ‘game-changer’ for social media usage, but which faded out pretty quickly once everybody could use it and people realized that most live-streams simply weren’t very high quality.

Audio social has the markers of heading in that same direction, with a lot of early Clubhouse users now ignoring the app as its exclusivity fades and good rooms become harder to find.

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That doesn’t mean audio social will disappear completely – plenty of people still live-stream, and generate good results, and new use cases are always arising. But the idea that it will be a more significant element seems less likely over time, even as Twitter looks to double down on Spaces with its own dedicated elements.

We’ll have to wait and see, but either way, there may be opportunities to enhance engagement within your online communities.  

Socialmediatoday.com

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Pinterest Launches Pin Ads in Argentina, Colombia and Chile

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Pinterest Launches Pin Ads in Argentina, Colombia and Chile

As it continues to expand its ad offering, in order to maximize its business opportunities, Pinterest has today announced that Pin Ads will now be made available to all businesses in Argentina, Colombia and Chile.

As explained by Pinterest:

“Businesses of all sizes now have access to multiple types of ad formats and targeting options in Argentina, Colombia and Chile, to reach new audiences with meaningful, useful content as they discover ideas and plan new projects.”

Pinterest says that it recently launched its first ads with a small group of early partner brands in these regions, including Tiendas Paris and Publicis Groupe, which has paved the way for today’s full market expansion.

The announcement is the latest in Pinterest’s growing Latin American business push, with Pinterest Ads also made available in Brazil and Mexico last year. The app reaches around 80 million active users per month in the region – over 18% of its total user base – which represents significant opportunity, and highlights the expansion potential that Pinterest still has in this respect.

Further to this, Pinterest also launched ads in Japan just last month, enabling businesses to reach another 8.7 million active Pinners.

It’s somewhat surprising to consider the extended reach that Pinterest is still yet to achieve with its ads business, and how that could translate to more revenue for the company – and with the platform also warning of ongoing revenue pressures throughout 2022, and its overall user base in flux to some degree, it needs to tap into these expanded markets to boost its potential and showcases its value to investors.

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Maybe that will be the remit of incoming Pin CEO Bill Ready, who took over from Ben Silbermann last week. The platform has been on a roller coaster ride throughout the pandemic, with usage reaching new highs, then normalizing once again, which has left many unsure what the future holds for the app. Ready, a former Google commerce chief, will now be tasked with stabilizing the ship, and maximizing performance – and you would assume that this would include a significant expansion of its ad business to facilitate more opportunity.

In selling its new Latin American expansion, Pinterest also reiterates that 97% of the top searches in the app are unbranded, and consist of 2-3 word queries, which makes Pinterest an effective tool to reach people while they’re still considering their next purchase.

“Pinterest is one of the rare platforms where it is truly possible for brands to engage with new customers who are intentional, open and making buying decisions.”

There is opportunity in Pins, for sure, and the addition of a Google insider should help to advance its discovery ambitions in this respect.

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