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Twitter Adds New Raised Hand Emoji to Signal Questions in Spaces, Expands Roll Out of Voice Effects

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As we await the arrival of Twitter’s dedicated Spaces tab, which will increase the presence of the audio meeting room option within the app, Twitter continues to roll out new tweaks and updates to the format to help improve its audio engagement experience.

Today, Twitter has added a new raised hand emoji feature, available to Spaces speakers, hosts and co-hosts, which enables speakers to signal that they have something to add to the discussion, without interrupting the chat.

Spaces raised hand

As you can see in the second image, speakers can now switch on the ‘raised hand’, which will appear at the top right of their profile bubble in the Space. Unlike other reaction emojis, the raised hand will not disappear, and will remain present until either the user chooses to switch it off, or they unmute, ready to speak.

It’s a handy, functional addition to the Spaces process, and while it’s not a huge change, each update adds a little more refinement, and makes it a more inclusive, engaging experience.

In addition to this, Twitter also says that its new voice-changing effects options are now available to 50% of iOS users.

Twitter first announced its Voice Transformer tools for Spaces last month, and the test pool is gradually be expanded over time. The idea is that by providing more options to control how you sound, it could make people feel more comfortable engaging within Spaces, while also providing another fun, engaging option to play within in the tool.

Is audio social a real trend, or a fad driven by the enhanced need for social connection amid the COVID lockdowns around the world?

It does feel a lot like live-streaming, which many lauded as a potential ‘game-changer’ for social media usage, but which faded out pretty quickly once everybody could use it and people realized that most live-streams simply weren’t very high quality.

Audio social has the markers of heading in that same direction, with a lot of early Clubhouse users now ignoring the app as its exclusivity fades and good rooms become harder to find.

That doesn’t mean audio social will disappear completely – plenty of people still live-stream, and generate good results, and new use cases are always arising. But the idea that it will be a more significant element seems less likely over time, even as Twitter looks to double down on Spaces with its own dedicated elements.

We’ll have to wait and see, but either way, there may be opportunities to enhance engagement within your online communities.  

Socialmediatoday.com

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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