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Twitter Adds New Spaces Sharing Options, New Search Tools to Improve Spaces Discovery

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Twitter has rolled out some new tweaks for its audio Spaces tool, including easier Spaces sharing to help boost awareness and engagement, and new search tools to find the most relevant Spaces at any given time.

First off, Twitter has added a new option which will now enable Spaces attendees to tweet directly from within a Space, with the specific Space hashtag automatically populated within your new tweet.

Twitter Spaces update

As you can see here, now, when you tap the tweet button while attending a Space, your tweet will include both the relevant hashtag and Space link, making it easier to quickly amplify the broadcast to your followers. 

That could be a handy promotional prompt for Spaces hosts, and you can expect to get a lot more requests to share Space details in order to attract more listeners. The option is now available on both iOS and Android.

Spaces discovery is also key – because if people can’t find Spaces that are relevant to them, they won’t be able to tune in, and they’ll give up on the function pretty quickly. 

To help address this, Twitter has added some new search options within the Spaces tab, which is currently being tested with some users.

As you can see, people who have the Spaces tab will now be able to use the new search options to find relevant Spaces. Which will help, but the true key to maximizing Spaces will be in discovery, and highlighting relevant Spaces to each user based on their interests.

Twitter’s recommendation algorithms haven’t traditionally been that great at helping users find the most relevant topics and tweets, but it’ll be hoping that it can improve on this to maximize Spaces usage, while these manual search options will also provide additional direction.

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Of course, that’s only of any use to those who can access the Spaces tab, which is currently in limited beta. But that’ll likely change next week, when Twitter retires Fleets, with in-progress Spaces to be highlighted along the top of feed bar instead. Expect, also, that Twitter will release the new Spaces tab to everyone as a result of this change.

And finally, Twitter has also added some new guest management options within Spaces, with the control bar for participants on top of the guest management page, so that it’s always accessible.

Twitter Spaces update

Twitter’s also improved the layout here, making it easier for hosts to see who’s in their Space at any given time.

These are small refinements, on balance, but each serves an important purpose in the broader picture – and with Twitter about to put a lot more emphasis on Spaces, it’s important that the platform maximizes all opportunities, in order to boost engagement and interest.

Again, discovery is the true key, with Clubhouse finding that the more it opens up, the harder it is to filter its Room recommendations to keep users engaged. Twitter will need to do better on this front, and while it’ll be reliant on algorithms in large part, manual search will also help to boost Spaces usage.

Socialmediatoday.com

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Instagram Confirms that Videos Under 60 Seconds in Stories will No Longer Be Split into Segments

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Instagram Confirms that Videos Under 60 Seconds in Stories will No Longer Be Split into Segments

Instagram continues its gradual process of merging its video products into one, with the announcement that videos in Stories that are under 60 seconds in length will no longer be split into 15-second segments in the app.

As you can see in this in-app alert, posted by social media expert Matt Navarra, when you update your IG app, you’ll get a notification letting you know that your videos in Stories will no longer be cut up, making it a more seamless viewing experience.

Instagram’s been testing the update with selected users over the past year, as part of its broader process to integrate its video options, in line with the short-form video shift and general engagement trends.

Last October, Instagram retired its IGTV brand, as it combined IGTV and feed videos into one format, while in July, Instagram announced that all uploaded video under 15 minutes in length would be posted as Reels, further aligning its various video formats.

Instagram Reels update

The merging of its video options is aimed at simplifying the app, while it will also, ideally, help Instagram maximize user engagement, by making all of its video content, in all formats, available in more places where users are interacting.

By shifting its video content to a more aligned format, that’ll give IG more video inventory to insert into user feeds, which it’s increasingly looking to do via AI-defined recommendations, as it follows TikTok’s lead in making your main feed more focused on entertainment, as opposed to being restricted to only the latest posts from people and profiles that you follow.

Meta CEO Mark Zuckerberg recently noted that just over 15% of the content in Instagram feeds now comes from people, groups, or accounts that users don’t follow, with its AI recommendations contributing more and more to the user experience. Zuckerberg noted that he expects to see that amount more than double by the end of next year.

Instagram’s been working towards this for some time, with Instagram chief Adam Mosseri noting back in January that: 

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We’re looking about how we can – not just with IGTV, but across all of Instagram – simplify and consolidate ideas, because last year we placed a lot of new bets. I think this year we have to go back to our focus on simplicity and craft.”

The merging of its video formats will ideally facilitate more opportunities in this respect, while also making it much easier for users to understand where to find each different type of content – or increasingly, to not have to go searching for it at all, as it’ll be fed directly into your main feed, whether you follow the creator or not.

Which, of course, is a process that not all users are entirely happy with as yet, but still, Meta remains confident that they’ll come around as its recommendations algorithms continue to develop.

Instagram has confirmed the new Stories video expansion to TechCrunch, explaining that:

“We are always working on ways to improve the Stories experience. Now, you’ll be able to play and create Stories continuously for up to 60 seconds, instead of being automatically cut into 15-second clips.”

That’ll also make it easier to skip through those longer videos that you’re not interested in (as you’ll only have to skip once, as opposed to tapping through each individual frame) – though it may also have implications for creators who’ve structured sponsored content deals based on frame counts, as opposed to Story length.

That’s a relatively easy fix, longer term, with the focus shifting to length instead. But it may add some complications to the process in the immediate future, as the Stories eco-system evolves in line with the new process.

Instagram says that the new, longer video Stories are being rolled out to all users.

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