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Twitter Announces the Winners of its #BrandBowl for Best Super Bowl Tie-In Campaigns

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Twitter has announced the winners of its annual #BrandBowl event, which recognizes the best Super Bowl tie-in campaigns across a range of categories.

This is the fourth year that Twitter has run its #BrandBowl, for which it took the lead from the growing number of brands looking to tap into the Super Bowl in real-time. In the past, some brands have seen such big success with their tweet tie-ins that their subsequent exposure has ended up matching, or even beating that of the big name brands who’ve spent millions securing a coveted Super Bowl ad spot. As such, it makes sense to give brand tweet efforts more focus.

The big winner (MVP) again this year was Pepsi, whose campaign revolving around the Halftime Show, and featuring The Weeknd, drove the largest overall share of conversation on the platform during the event.

Pepsi has now won the #BrandBowl MVP Award three out of four times thus far, and its sponsorship of the half-time show does appear to give it a head start in this respect. Maybe Twitter needs to review its criteria, or take Pepsi out of the running, maybe naming the award in the company’s honor instead. 

Budweiser won the award for the most popular campaign without a national TV spot with its retro call-back campaign:

Meanwhile, T-Mobile saw the most retweets from a brand handle with this effort:

I mean, using the lure of winning a new phone seems like cheating a little bit, but if it works…

Disney’s preview of the upcoming ‘Falcon and The Winter Soldier’ show on Disney+ generated the most overall engagement:

While Verizon got Twitter’s nod for ‘Most Creative Play’ – the brand that best used Twitter to creatively breakthrough, beyond promoted Tweets and video.

And lastly, Indeed won the award for the campaign that best adjusted in real-time for its campaign which highlighted job opportunities from the brands who were advertising during the game.

There are some interesting uses of Twitter here – maybe not as creative as in year’s past, and as with most Super Bowl campaigns, most were heavy on the use of celebrities to boost their messaging. But still, there are some pointers to note from these campaigns – or maybe they’ll inspire you to do better with your own creative Tweet approach.

You can check out Twitter’s full #BrandBowl rundown here.

Socialmediatoday.com

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Why Your Website Should be Optimized for Mobile [Infographic]

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Let’s face it – we’re about to move into 2022, and if you don’t understand the importance of having a mobile-friendly website by now, maybe you never will.

Mobile usage is now a key connector, in an increasing range of ways, and providing an optimized, engaging mobile experience is key to maximizing your business performance.

Yes, it can cost time and money to optimize your mobile presence, but in the vast majority of cases, that investment will likely pay off, as more and more people are likely seeking information on their mobile device, and are more likely to go with the provider who’s website is responsive, engaging and answers their key queries, quickly and easily.

There’s a reason why Google factors in mobile performance as a search ranking factor.

Underlining this, the team from 2Flow have put together this infographic outlining the importance of having a mobile-friendly website, now and in future.

It could be worth re-checking your site as part of your 2022 preparations.

Mobile-friendly website infographic

Socialmediatoday.com

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12 Graphic Design Trends to Watch in 2022 [Infographic]

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What will be the big visual trends of 2022?

The team from graphic design service 99designs by Vista have taken a look at the trends they’ve seen throughout the year to make some predictions on coming presentation shifts, which could help you stay ahead of the next wave.

There are some interesting ideas here too, including 90’s nostalgia, Y2K and a grunge revival.

Engaging visuals are key to standing out in busy social media feeds, and as such, it’s worth taking note of trend listings like this and considering whether you need to update your brand style and format.

Take a look at the full overview from 99designs in the infographic below.

Graphic design trends for 2022

Socialmediatoday.com

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LinkedIn Shares New Insights into the Gen Z Audience on the Platform [Infographic]

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As you’ve no doubt read many times, Gen Z is increasingly becoming a critical market for all businesses, and will soon be the largest generation of consumers around the world.

Which, of course, makes sense. That’s essentially how time works – as younger people grow up, and become adults and employees, and therefore become a larger focus for businesses in every way.

That’s not really a revelation, but it is worth noting the interests and consumption behaviors of Gen Z, and the factors that can influence their actions, in regards to marketing outreach.

Which is what this new overview from LinkedIn provides. LinkedIn has analyzed data from the 78 million Gen Z members on its platform to look at how they engage, how they spend, why they purchase from different companies, and more.

You can check out LinkedIn’s full report here, or take a look at the infographic overview below.

LinkedIn Gen Z infographic
LinkedIn Gen Z infographic

Socialmediatoday.com

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