Connect with us

SOCIAL

Twitter Continues to Work on Emoji-Style Reactions on Tweets

Published

on

It appears that emoji-style reaction buttons are indeed coming to your tweets, with the platform continuing to work on its new icons, according to the latest finding by reverse engineering expert Jane Manchun Wong.

As you can see here, Twitter looks to be developing four new tweet response options, in addition to the current Like heart.

The new options, at this stage, will be:

  • Cheer
  • Hmm
  • Sad
  • Haha

Those specific responses have likely been chosen based on platform use, with Twitter’s research showing that the ‘laughing while crying’ emoji, and the ‘crying face’ were among the most used within tweets in 2020.

Twitter emoji use in 2020

This new response selection appears like an amalgamation of these trending emojis, which could provide more ways to quickly respond to tweets, especially while on the go, while also aligning with reaction usage on other social platforms, leaning into broader habitual behaviors.

The new test is not really a huge surprise, with Twitter working on its potential emoji response options over the past few months.

TechCrunch reported back in March that Twitter had been surveying users about the potential of adding a broader set of emoji-style reactions on tweets, giving people more ways to quickly engage in the app.

Twitter reactions survey

As you can see here, that could also end up including a form of up and downvotes, with ‘Agree’ and ‘Disagree’ arrows – though based on this latest example, Twitter doesn’t appear to be going with that iteration.

Twitter actually launched a brief test of similar emoji response tools back in 2015, and up and downvote options in 2018, but it never went ahead with any of those tools.

Twitter reactions test

Now, this new version does look to be getting closer – we asked Twitter for comment on the test, and it provided us with a generic response.

“We’re always exploring additional ways for people to express themselves in conversations happening on Twitter”

Which is a tacit confirmation that this is in testing, without providing any indication of any future live experiments or eventual roll-out plans for the functionality.

But it does look to be evolving, which could add a whole new range of considerations within your tweet process, and a whole new set of data points for Twitter to provide insight into user responses to each tweet.

Which could be good – but then again, Twitter users are not known for their welcoming reception to changes in the app.

Remember the furore when Twitter changed the favorites star to a heart instead?

I mean, the Twitter rage cycle is fairly short, so immediate response is probably not the biggest concern in this respect. But if these things do raise your hackles, going on Jane’s track record for discoveries that later get launched within each app, I’d say you should start priming those hackles for elevation.

Socialmediatoday.com

SOCIAL

Snap making changes to direct response advertising business

Published

on

Snap making changes to direct response advertising business

The company posted a net loss of $288.5 million, or 18 cents a share, including $34 million in charges from its workforce restructuring. That compared to a profit of $23 million, or one cent, a year earlier.

Snap ended the fourth quarter with 375 million daily users, a 17% increase. In the first three months of the year, the company estimates 382 million to 384 million people will use its platform daily.

Snap has become a bellwether for other digital advertising companies. Last year, it was the first to raise concerns about the slowdown in marketer spending online and to fire a significant number of employees—20% of its workforce—to cut costs in the face of falling revenue.

The company has spent the last two quarters refocusing the organization, cutting projects that don’t contribute to user and revenue growth.

In the first quarter, Snap expects the environment to “remain challenging as we expect the headwinds we have faced over the past year to persist.”

Investors will get additional information about the state of the digital ad market when Meta and Alphabet report earnings later this week.

—Bloomberg News

Source link

Continue Reading

SOCIAL

Twitter Outlines New Platform Rules Which Emphasize Reduced Reach, as Opposed to Suspensions

Published

on

Twitter Outlines New Platform Rules Which Emphasize Reduced Reach, as Opposed to Suspensions

After reinstating thousands of previously suspended accounts, as part of new chief Elon Musk’s ‘amnesty’ initiative, Twitter has now outlined how it will be enforcing its rules from now on, which includes less restrictive measures for some violations.

As explained by Twitter:

“We have been proactively reinstating previously suspended accounts […] We did not reinstate accounts that engaged in illegal activity, threats of harm or violence, large-scale spam and platform manipulation, or when there was no recent appeal to have the account reinstated. Going forward, we will take less severe actions, such as limiting the reach of policy-violating Tweets or asking you to remove Tweets before you can continue using your account.”

This is in line with Musk’s previously stated ‘freedom of speech, not freedom of reach’ approach, which will see Twitter leaning more towards leaving content active in the app, but reducing its impact algorithmically, if it breaks any rules.

Which means a lot of tweets that would have previously been deemed violative will now remain in the app, and while Musk notes that no ads will be displayed against such content, that could be difficult to enforce, given the way the tweet timeline functions.

But it does align with Musk’s free speech approach, and reduces the onus on Twitter, to some degree, in moderating speech. It will still need to assess each instance, case-by-case, but users themselves will be less aware of penalties – though Musk has also flagged adding more notifications and explainers to outline any reach penalties as well.

“Account suspension will be reserved for severe or ongoing, repeat violations of our policies. Severe violations include but are not limited to: engaging in illegal content or activity, inciting or threatening violence or harm, privacy violations, platform manipulation or spam, and engaging in targeted harassment of our users.

Which still means that a lot of content that these users had been suspended for previously would still result in suspension now, and it leaves a lot up to Twitter management in allocating severity of impact in certain actions.

How do you definitively measure threats of violence or harm, for example? Former President Donald Trump was sanctioned under this policy, but many, including Musk, were critical of Twitter’s decision to do so, given that Trump is an elected representative.

In other nations, too, Twitter has been pressured to remove tweets under these policies, and it’ll be interesting to see how Twitter 2.0 handles such, given its stated more lax approach to moderation, despite its rules remaining largely the same.

Already, questions have been raised on this front – Twitter recently removed links to a BBC documentary that’s critical of the Indian Government, at the request of India’s PM. Twitter hasn’t offered any official explanation for the action, but with Musk also working with the Indian Government to secure partnerships for his other business, Tesla, questions have been raised as to how he will manage both impacts concurrently.

In essence, Twitter’s approach has changed when it chooses to do so, but the rules, as such, will effectively be governed by Musk himself. And as we’ve already seen, he will make drastic rules changes based on personal agendas and experience.

Twitter says that, starting February 1st, any previously suspended users will be able to appeal their suspension, and be evaluated under its new criteria for reinstatement.

It’s also targeting February for a launch of its new account penalties notifications.



Source link

Continue Reading

SOCIAL

4 new social media features you need to know about this week

Published

on

New social media features to know this week


Social media never stands still. Every week there are new features — and it’s hard for the busy comms pro to stay up-to-date on it all.

We’ve got you covered.

Here’s what you need to know about this week.

LinkedIn

Social media sleuth Matt Navarra reported on Twitter that LinkedIn will soon make the newsletters you subscribe to through the site visible to other users.

This should aid newsletter discovery by adding in an element of social proof: if it’s good enough for this person I like and respect, it’s good enough for me. It also might be anopportunity to get your toe in the water with LinkedIn’s newsletter features.

Instagram

After admitting they went a little crazy on Reels and ignored their bread and butter of photographs, Instagram continues to refine its platform and algorithm. Although there were big changes over the last few weeks, these newer changes are subtler but still significant.

 

 

First, the animated avatars will be more prominent on profiles. Users can now choose to flip between the cartoony, waving avatar and their more traditional profile picture, rather than picking one or the other, TechCrunch reported, seemingly part of a push to incorporate metaverse-esque elements into the app.

Instagram also appears to have added an option to include a lead form on business profiles. We say “appears” because, as Social Media Today reports, the feature is not yet listed as an official feature, though it has rolled out broadly.

The feature will allow businesses to use standard forms or customize their own, including multiple choice questions or short answer.

Twitter

In the chaotic world of Twitter updates, this week is fairly staid — with a useful feature for advertisers.

The platform will roll out the ability to promote tweets among search results. As Twitter’s announcement points out, someone actively searching for a term could signal stronger intent than someone merely passively scrolling a feed.

Which of these new features are you most interested in? That LinkedIn newsletter tool could be great for spreading the word — and for discovering new reads.

Allison Carter is executive editor of PR Daily. Follow her on Twitter or LinkedIn.

COMMENT



Source link

Continue Reading

Trending

en_USEnglish