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Twitter Expands Access to Professional Profiles and Ticketed Spaces

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Twitter’s looking to keep its foot on the development accelerator, with the expansion of two new projects that will provide more opportunities for brands and creators in the app.

First off, Twitter is now inviting more businesses to apply for its Professional Profiles test, which enables brands to showcase more business information in a dedicated, additional profile space in the app.

Twitter professional profiles example

As you can see in this example, Twitter’s Professional Profiles add several new display elements to your Twitter presence, including a business location listing (which people can tap on to open in Google Maps), hours of operation and contact info, all in a new module beneath your main profile display.

Twitter launched its initial test of Professional Profiles back in April, and now, more businesses are getting notifications like these in their inbox.

Twitter Professional Profiles email

That could suggest that the option is getting closer to a full roll out, and with Twitter also experimenting with new icons for businesses, delineating their sector, it seems that the next move for the option is imminent.

In addition to this, Twitter’s also expanding access to Ticketed Spaces, which it first opened up for public applications back in June.

So it’s not available to everyone as yet, but from today, more people will have the capacity to host their own paid-for Space, from which they can generate direct revenue for their efforts.

I mean, they’ll get a bit. Twitter is only taking 3% of the charges for Ticketed Spaces (up to $50k in total earnings), but app store fees also need to be factored in, which will reduce the creator’s overall share. For example, on iOS, if you set a ticket price for your Space of $5, $2.80 from each ticket sold would go to you, while 70c would go to Twitter, and $1.50 would go to Apple/Google.

So that’s another element to keep in mind – but even so, it does provide another revenue opportunity, and it could prompt more people to utilize Spaces, which seems to have lost some of its initial momentum, as the air comes out of the audio social trend.

At the same time, it’s also a little unclear, right now, what Twitter will be doing to further promote Spaces discovery.

For the last few months, Twitter has been developing a new, dedicated Spaces tab in the app, which would provide users with an easy way to access in-progress broadcasts at any time. But last week, with the arrival of Communities, it added a different tab in that bottom bar slot.

Twitter Spaces vs Communities tab

So will it be Spaces or Communities that gets the final nod? I don’t know, and maybe Twitter doesn’t know either, because three days after the launch of Communities, it previewed another new design for the Spaces tab.

Maybe that’s a consequence of increased development speed, or maybe it’s all part of a broader plan that Twitter will reveal over time.

Either way, Spaces needs good content to keep people coming back, especially if they’re going to have trouble finding it. As such, it’s important that Twitter moves to expand ticketed Spaces, which will also provide more revenue potential for more creators in the app.

Oh, and there’s also this:

I have no idea what this is.

Socialmediatoday.com

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

Are you a small business owner or marketing manager, just getting started on building your social media strategy? Need to learn the basics before launching your first social media campaign?

In this infographic, Sprout Social shares social media tips broken down as follows:

  • Who uses social media?
  • What does social media do for you?
  • Define your goals
  • Targeting your audience
  • Choosing a platform
  • Social media metrics

Check out the infographic below to learn more.

How to Successfully Use Social Media: A Small Business Guide for Beginners

Sprout Social

 

 

 

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Moore Digital, which assists nonprofit clients with fundraising, has named Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of
digital media.

They are joining a team of “more than 70 top digital experts from across the for-profit and nonprofit industries, including strategists,
media planners and …



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Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

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Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue, as it continues to build out its various offerings.

First off, on users, Pinterest added five million more active users – most of them coming from Europe – within the final measurement period of last year.

That’s a good sign for Pinterest, which actually lost users in early 2021, after the COVID-induced boom in eCommerce activity of the previous year, which saw the platform post record high usage numbers.

Many analysts and businesses seemed convinced that the COVID boost to online shopping would hold, even after the pandemic ended. That lead to companies like Meta, Google, Amazon and Twitter investing big into commerce solutions – but many of the staff they put on were eventually culled in the most recent round of lay-offs, because once physical stores re-opened, people actually did go back to shopping as normal, as opposed to continuing to rely on online options.

Pinterest felt that the most, but now, it’s steadily building back up again, as it continues to refine its solutions around evolving shopping behaviors. Which includes video content.

Pinterest’s big winner on this front has been Idea Pins, its Stories-like option which presents uploaded video in a swipeable, full-screen display.

Pinterest Ideas Festival updates

The emphasis on this format has helped boost the platform’s appeal with younger audiences, with Pinterest reporting that Gen Z was the fastest-growing demographic on the platform, increasing double digits year over year.

“Gen Z sessions grew much faster year over year than sessions from older demographics, while nearly half of all new videos pinned in Q4 were from Gen Z users.”

Pinterest also says that sessions continued to grow faster than MAUs, an indicator that it’s driving better engagement overall, while it also increased its overall video supply by 30%, another marker of the popularity of Idea Pins.

Because you can’t post video as a native pin anymore, only in Idea Pins (or paid ads), underlining the focus on the format, and Pinterest’s evolving usage.  

On the revenue front, Pinterest posted a 4% year-over-year increase, after bringing in $877 million Q4.

Pinterest Q4 2022

As you can see in this chart, Pinterest’s revenue is climbing steadily, though its revenue splits remain concerning:

Pinterest Q4 2022

Or maybe you see this as an opportunity, with Pinterest still able to potentially eek out a lot more revenue from regions outside of the North American market. Definitely, it’s got some work to do in that ‘Rest of World’ bracket.

But Pinterest is still developing, and is still expanding its ad and business offerings into new regions. So there is, indeed, potential there – yet the size of the gap here is a concern.

Still, there is growth, slowly but surely, and maybe, if you’re a believer, you can see more ways for Pinterest to generate much bigger revenues moving forward.

Pinterest remains focused on shopping, and highlighting relevant products to users, with its ever-evolving recommendation engine providing better content matches to more users every day. It’s also investing in live-stream shopping, a trend that all platforms hope will catch on in western markets, while it’s developing more presentation tools for Idea Pins to capitalize on that engagement.

In combination, these approaches are working – but at the same time, usage growth in your local market may have stalled, going on these charts.

And of course, while overall growth is interesting, what marketers want to know is whether their customers are there.

For this, you can use Pinterest Trends, which enables you to search for the most popular Pin trends by region.

Pinterest Trends

Tap into these with Idea Pins and you’ll likely be on the right path, based on these latest insights from the app.

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