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Twitter Expands its Stories-Like ‘Fleets’ Option to Users in Japan

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twitter expands its stories like fleets option to users in japan

It’s been a while since we’ve had a Fleets update, but today, Twitter announced that its Stories-like, vertical presentation-aligned, disappearing content option is being expanded to users in Japan, marking the next stage of its broader roll-out.

Fleets – which Twitter has explained is not exactly like Stories – has already been rolled out to users in BrazilItalyIndia and South Korea – though as noted, it has been a while since we’ve had an update on the expansion.

Twitter last announced an expansion of the tool in late June, though with all the additional work going on around the US election, it may have put Fleets on the back-burner for a bit, in order to ensure it had all its bases covered in this respect.

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Japan is an important market for Twitter. The company serves more than 51 million users in the nation – second only to the US in terms of total Twitter users – which means that it’s really putting Fleets to the test this time around, in a much larger user market than the current regions where the option is available.

That could mean that Fleets is getting close to a full launch. Whether that matters to you or not is hard to say, as we won’t know how popular the option will be till it’s available. But Twitter says that Fleets has seen good response thus far, and it’s even experimenting with new tools, like collaborative Fleets, in line with user demand.

Some people, of course, will be critical of the option, given that it’s a copy of Stories on Snapchat, Facebook, Instagram, LinkedIn, etc. But as with the news feed, Stories have become a common, habitual option which users align with, so it makes sense for all platforms to get involved, and provide tools that cater to user demand.

It may feel less original, but if people are looking to connect in this way, the platforms need to respond, and with Stories being popular among younger audiences, in particular, it could well be the way of the future, the next stage after the news feed (if it’s not already).

That’s also why you’re going to keep seeing other platforms looking to tap into the TikTok presentation style with their new video features. TikTok is massively popular, and as users become more accustomed to communicating in that style, other platforms will look to align to cater to demand, and keep people interacting in their apps.

So Fleets is another Stories option, but it could well be a valuable one – and whether you like it or not, if people use it, it’ll be a success.

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And if your audience uses it, it could well end up being a success for your business.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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