Twitter in crisis mode. Can it survive?

Elon Musk’s efforts to return Twitter to its former glory were thwarted again this week by…Elon Musk. The billionaire who bought Twitter for $44B last year continues making decisions that fly in the face of platform usability. Most recently, he introduced extreme rate limits for anyone who does not pay up for Twitter Blue, and in breaking news, he’s making it impossible to see Tweets if you’re not a site member.

Put simply, Musk seems hell-bent on refashioning Twitter into oblivion.