This week in growth marketing on TechCrunch
TechCrunch is trying to help you find the best growth marketer to work with through founder recommendations that we get in this survey. We’re sharing a few of our favorites…
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5 tips for brands that want to succeed in the new era of influencer marketing
Eric Dahan Contributor Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing. If I told you a decade ago that a…
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Permission-Based Selling: What Is It and Why Does It Work?
Most people receive a lot of emails every day. Sifting through what’s relevant and what’s not is a big job that, for obvious reasons, has been dialed back into a…
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The Loss of Third-Party Cookies is a Bigger Issue Than You Think
If you have a well-developed digital marketing and advertising strategy, you’ve probably already been warned about the impending death of third-party cookies. Depending on your news source, however, you will…
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5 Marketing Strategies You Should Adopt in 2021
We’ve covered email marketing trends for 2021, but that’s just one piece of the marketing strategy puzzle. It’s never a bad idea to have a firm grasp on the bigger…
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How to Use Your Customers as Your Marketing Resources
When asked about marketing resources, not a lot of professionals will say, customers. Instead, most businesses will talk about their ad campaigns on social media or search ads. Thinking about…
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Why Presentation Skills Are Important in Marketing
What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from…
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Audit Your Google Ads: How to Spend Less and Earn More
Audit Your Google Ads: How to Spend Less and Earn More If you are operating and managing your own Google Ads it can be difficult to know exactly where to…
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Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant
Online consumer intelligence and social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services, for $450 million, in a…
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Top 5 Data Trends Powering Digital Marketing Growth in 2021
Last year saw an explosion of martech tools, increased integrations, and AI automations. It’s clear digital connectivity has skyrocketed, with massive amounts of data from multiple sources seamlessly moving from…
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