SEO and PPC – making the correct choice
How do you ensure that potential customers come across your business at the right stage of the buying process? Digital Marketing trainer Ethan Giles of novi.digital explains. Ethan will run…
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Facebook won’t ban political ads, prefers to keep screwing democracy
It’s 2020 — a key election year in the U.S. — and Facebook is doubling down on its policy of letting people pay it to fuck around with democracy. Despite…
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The One Thing Every Marketer Should Do
Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm, we jump as marketers. We are conditioned…
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Bumper Ads: A Smart Way To Boost Your YouTube Ad Campaign [Infographic]
It is a great challenge today for marketers to create content that captures the attention of viewers. Even more so when it comes to advertisements. Whether a user has fallen…
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Banning digital political ads gives extremists a distinct advantage
Jessica Alter is co-founder and chairman of Tech for Campaigns, an organization building the lasting tech and digital arm for Democrats and has helped over 200 campaigns on this front…
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Email marketing: Harnessing the trust factor
In recent weeks, we’ve been exploring the themes laid out in the first-ever Periodic Table of Email Optimization and Deliverability. After Permission, and inextricably tied to it, is the concept…
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Combining StitchFix and Instagram, FlipFit ushers in the next phase of social retail
Nooruldeen Agha, has been thinking about what’s next for fashion retail for years. The serial entrepreneur behind the Dubai-based online fashion retailer, Elabelz and marketing studio Elephant Nation had always…
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