How to Use Your Customers as Your Marketing Resources

When asked about marketing resources, not a lot of professionals will say, customers. Instead, most businesses will talk about their ad campaigns on social media or search ads. Thinking about…

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Why Presentation Skills Are Important in Marketing

What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from…

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Audit Your Google Ads: How to Spend Less and Earn More

Audit Your Google Ads: How to Spend Less and Earn More If you are operating and managing your own Google Ads it can be difficult to know exactly where to…

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Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant

Online consumer intelligence and social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services, for $450 million, in a…

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top-5-data-trends-powering-digital-marketing-growth-in-2021

Top 5 Data Trends Powering Digital Marketing Growth in 2021

Last year saw an explosion of martech tools, increased integrations, and AI automations. It’s clear digital connectivity has skyrocketed, with massive amounts of data from multiple sources seamlessly moving from…

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SEO and The Pandemic: Adapt Your Marketing During COVID-19

While some brands have had to put little to no effort into SEO marketing throughout the Coronavirus, others have had to readjust some, if not all, of their content to…

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Don’t Let Lockdown Loosen Your Ad Spend

The COVID-19 pandemic has significantly influenced the global ad spend trends. Where’s the nearest click and collect? What time does our local store close in light of the latest COVID-19…

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Facebook launches Facebook Business Suite, an app for managing business accounts across Facebook, Instagram and Messenger

Facebook this morning launched a new app designed to make it easier for businesses to manage in a single place their pages and profiles across Facebook, Instagram and Messenger. The…

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Make Money By Affiliate Marketing

Even if you don’t have your own products or services to sell, affiliate marketing gives you a chance to earn strong commissions through a series of one-time sales (or ongoing monthly…

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As it awaits its US fate, TikTok doubles down on its revenue funnel with marketing partners

There’s a big question mark hanging over the future of TikTok right now, in the form of what exactly will happen to its U.S. business come September 20, when President…

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