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Twitter is Testing a Range of New Control Options, Including Auto-Archiving Old Tweets and Hiding Likes

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Twitter is considering a range of new features designed to provide more protection and control for users, giving you more capacity to manage your in-app interactions and protect your content, in order to avoid being held to account for outdated views that you may have shared.

As reported by Bloomberg, Twitter is considering the new additions to help users feel more open in the app, without fear of judgment and criticism.

Among features being considered, according to Bloomberg’s report, are:

  • Archive old tweets – This option would enable users to archive their old tweets after a certain period of time so that they’re no longer visible to others. Users would be able to manually set a time as to when the archive would kick in, with 30, 60, and 90-day thresholds, or hiding tweets after a full year, being tested as potential options.
  • Remove individual accounts as followers – This has recently been spotted in testing, with Twitter working on an option that would enable users to remove specific profiles from their Follower list, without having to use the current block and unblock workaround. That could make it a less confrontational way to avoid certain users in the app.
Twitter remove follower
  • Remove yourself from a conversation – Also spotted in testing last month, this option would enable users to untag themselves from any discussion, and keep them from being mentioned again within that thread. The option was originally called ‘unmention yourself’, but Twitter says that the updated wording better clarifies what the function is.
Twitter Unmention Yourself
  • Hiding tweets that you’ve liked – Likes have always been a little confusing for Twitter users, with some seeing them as a level of endorsement, and others using them as a marker of things they want to read later, or similar. By hiding your liked tweets, that could remove any confusion, while also letting users feel more free in what they do on the platform, without consideration of judgment for such.

Which is the real focus of all of these updates – Twitter wants to give users more options to feel free and open in how they share and engage on the platform, without fear of being torn down by Twitter mobs or having their old comments come back to haunt them, which may cause people to hold back on posting tweets and engaging in the comments.

Because that can be a problem. As we’ve seen with various high-profile cases, your past, ill-advised tweets can come back to haunt you, and can be used against you, particularly if you end up taking on a prominent, public-facing role.

Film director James Gunn, for example, lost his job as director of the ‘Guardians of the Galaxy’ sequels back in 2018 after his old tweeted remarks were re-surfaced, while just recently, newly appointed ‘Jeopardy’ host Mike Richards was fired after offensive remarks he’d made in the past were discovered, make his position untenable.

The short, sharp nature of Twitter, aligned with real-time response, can be perfect for those off-the-cuff, in-the-moment replies and comments, but cases like these highlight the dangers of such, and that could make more people more hesitant to share in the app, which could be limiting further tweet engagement.

That’s why Twitter tried out ephemeral Fleets as a less binding way to share your thoughts in the app, and a timed auto-delete option for your tweets would also align with this.

Along a similar line, Twitter has also added a new ‘Safety Mode’ option this week, which aims to offer a level of protection from tweet pile-ons and ‘Cancel Culture’, which can also cause people to be more hesitant about sharing their thoughts in the app.

Essentially, Twitter wants users to comment and engage as much as possible, and elements like these are an impediment to that, which is why it’s now exploring new ways to help users feel more free in what they tweet, while also giving people more ways to avoid the more negative elements, and ending up unwitting targets of abuse and scorn in the app.

Will that work?

Certainly archiving tweets makes sense – though there is always the Wayback Machine and other resources that will help online sleuths uncover old comments, if they really want to look.

But it could provide another level of assurance for users, and a better sense of freedom – because yes, some of the dumb things we tweeted in years past will be just that; dumb, ill-informed opinions that we’ve now moved past, as part of our evolution and education, which really should be commended, rather than used as a bat to beat you with.

This is especially true for younger people, who’ve grown up online, and have gone through their upbringing with social media as an outlet. People are going to have posted stupid things, which, in retrospect, they’ll wish that they hadn’t.

An auto-archive option would definitely provide benefit in this respect, while more controls over who follows and mentions you, and removing Liked tweets from view, also seem like potentially helpful, beneficial considerations.

Socialmediatoday.com

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



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