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Twitter Launches Live Test of New Option to Remove Specific Followers

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As part of its broader focus on providing more control options for users, Twitter has today launched the first live test of its new process to remove specific followers from your audience, eliminating the need to block/unblock for the same.

Remove followers on Twitter example

As you can see in this image, those in the new test will now be able to select ‘Remove this follower’ direct from each specific user’s options listing within their ‘Followers’ display. The user will not be notified that they’ve been removed, and they will be able to re-follow you again, if they choose. But it provides a less intrusive way to remove somebody who you maybe don’t want engaging with your tweets any longer.

Remove followers on Twitter example

Twitter’s been testing the option over the past few weeks, with the remove process spotted by app researcher Alessandro Paluzzi last month.

Twitter remove followers in testing

Twitter also pointed to the option in its recent overview of coming control tools, which will also likely include options to archive your old tweets, remove yourself from a tweet discussion and hide your likes.

The broader focus is on providing more ways for users to manage their in-app interactions, and avoid unwanted engagement, with Twitter also adding a new ‘Safety Mode’ option last week that enables users to automatically block mass-mentions of their account, which provides a means to avoid tweet pile-ons and ‘Cancel Culture’ impacts.

Being able to quickly and easily remove followers could help to reduce confrontation, while also avoiding future issues. So long as the user doesn’t notice, of course, which could have its own complications as well – but then again, you’ll still be able to block people entirely if it goes to that next stage.

The capacity to remove followers could also be beneficial for brands, with businesses now able to more easily conduct follower audits, which could help to improve their audience analytics, and maximize performance.

Your tweet analytics data is only relevant if your audience is comprised of actual, potential customers, people who may buy from your brand as a result of your messaging. There’s no point knowing, for example, that your best time to tweet is 10am on a Tuesday if half of your followers were never listening to you anyway, while understanding that more people engage with video in your tweets would be more helpful if you had a clearer understanding of who those people viewing actually are.

At the same time, your tweet reach is at least partially defined by tweet engagement – so removing followers who may well be bots, are inactive and/or ultimately never engage could help to improve your data and subsequent performance in the app.

The same also relates to lookalike audiences for ad targeting, with the capacity to remove inactives improving the input data for such in your campaigns.

Again, you can block/unblock to do this now, so functionally, it doesn’t add a heap, it’s not a ‘game changer’ in this respect. But by having a less intrusive, less confrontational means to review your audience, it could provide benefit, through simplified process.

Twitter’s new ‘Remove follower’ option is now in testing in the web version of the app.

Socialmediatoday.com

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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