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Twitter Launches Paid Weather News Service as it Moves into Subscription Content

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Twitter is launching its first official paid newsletter service this week with a new weather news offering called ‘Tomorrow‘, which will provide up to date weather information and insights for a monthly fee.

Tomorrow logo

Incorporating Twitter’s recently acquired Revue newsletter tools, as well as the platform’s growing range of creator monetization options, like ticketed Spaces, Tomorrow will provide weather information for specific regions, catering to a common usage of the platform, in keeping up to date with the latest events. 

The project will be lead by meteorologist Eric Holthaus, who will work with a collective of climate experts to offer local weather insights, starting with a small group of US states. 

As explained by Holthaus:

“We’ll be doing local newsletters, drop-in audio chats during times of scary weather, original journalism focused on climate justice, and a paid service that will let people ask unlimited questions. It’s a revolutionary weather service for a revolutionary moment in history.”

The project will start with insights for 16 states, but Holthaus plans to expand his team over time to cover more regions, before eventually branching into other nations where Twitter usage is high, many of which don’t provide access to in-depth weather resources of this type.

At launch, Tomorrow will cost members $10 per month, which, as per the Tomorrow website, will give subscribers:

  • Ability to ask our team of meteorologists unlimited weather and climate questions with a guaranteed response
  • A members-only weekly newsletter, with uncut interviews
  • Early access to podcast episodes and original longform journalism
  • Discounts on Tomorrow merch and other members-only perks
  • 1% of all member revenue will used to support Environmental Justice organizations. The more members we have, the bigger the impact

It’s an interesting first-up project for the Twitter/Revue partnership, which Twitter also notes focuses on establishing a writer ‘collective’ for monetization, which is an element that it’s keen to explore further in other niches. That essentially turns a project like Tomorrow into a more traditional publishing model, with a main banner brand, then various journalists and experts signing on to collectively create a more comprehensive offering, and sharing the revenue amongst the group, as opposed to each writer going the solo newsletter route.

Revue has worked with various collectives of this type, and is working to establish more publication groups to build out better subsctiption offerings, which could provide a more sustainable funding model for original journalism via direct funding. 

As such, it’ll be interesting to see how Tomorrow is received, and whether the integration with Twitter can facilitate a broader reaching, more profitable model for indepdendent journalism. 

Essentially, it’s an alternative take on the regular media business model, but on a smaller, more direct scale, and without establishing a reliance on ads. Whether that can sustain more niche offerings like this is the key question, and also, what then happens when they reach a certain scale.

Some interesting questions, and the experiment could showcase a new pathway for creators on the platform.   

Socialmediatoday.com

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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