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Twitter Makes Fleets Stickers Available to All Users

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After initially testing them out with users in Japan, Twitter is now bringing its animated stickers for Fleets to all regions, providing a new option to enhance your posts within its Stories-like tool.

As you can see here, users will now be able to add animated Twemojis and GIFs to their Fleets, providing an additional visual element to the option.

Users will be able to access the new Fleets stickers by tapping on the smiley face icon within the Fleets composer, which also includes a search bar to help users locate the right sticker for their image or video update.

Fleets stickers

As noted, Twitter began testing the option with Japanese users last month, and the addition is not a huge surprise, given the breadth of enhancement tools available in other Stories options, which is where Fleets, at least at this stage, is lacking in functionality.

It’s actually a little strange that Twitter chose to launch Fleets without any visual enhancement tools, given that Stories on Snapchat, Facebook and Instagram all feature cutting-edge AR filters, which have helped them boost usage. Heck, even LinkedIn Stories has stickers, so why Twitter began with so few options for its take is strange, but these new, animated visuals are the first addition on this front, and will likely be the jumping-off point for more tools in Fleets in future.

Twitter increased the expectations around its potential Fleets tools last year, when it acquired Chroma Labs, the developer of Chroma Storieswhich provided stylistic frames and filter options for Stories content on other platforms. Twitter hasn’t transferred those additions into Fleets yet – but again, given the availability of other Stories tools, it seems inevitable that the Fleets toolset will expand over time.

Will that expand Fleets usage? It’s hard to say. Right now, it doesn’t seem like Fleets is a major consideration for most Twitter users, but the top of app placement is a good opportunity for exposure, which has proven to be a good lure for at least some users.

We’ll have to wait on Twitter to get some real usage stats on the tool, but now, you can add in these bright, pulsing images on top of your Fleets. 

Fleets stickers are now available on iOS and Android. 

Socialmediatoday.com

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Why Your Website Should be Optimized for Mobile [Infographic]

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Let’s face it – we’re about to move into 2022, and if you don’t understand the importance of having a mobile-friendly website by now, maybe you never will.

Mobile usage is now a key connector, in an increasing range of ways, and providing an optimized, engaging mobile experience is key to maximizing your business performance.

Yes, it can cost time and money to optimize your mobile presence, but in the vast majority of cases, that investment will likely pay off, as more and more people are likely seeking information on their mobile device, and are more likely to go with the provider who’s website is responsive, engaging and answers their key queries, quickly and easily.

There’s a reason why Google factors in mobile performance as a search ranking factor.

Underlining this, the team from 2Flow have put together this infographic outlining the importance of having a mobile-friendly website, now and in future.

It could be worth re-checking your site as part of your 2022 preparations.

Mobile-friendly website infographic

Socialmediatoday.com

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12 Graphic Design Trends to Watch in 2022 [Infographic]

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What will be the big visual trends of 2022?

The team from graphic design service 99designs by Vista have taken a look at the trends they’ve seen throughout the year to make some predictions on coming presentation shifts, which could help you stay ahead of the next wave.

There are some interesting ideas here too, including 90’s nostalgia, Y2K and a grunge revival.

Engaging visuals are key to standing out in busy social media feeds, and as such, it’s worth taking note of trend listings like this and considering whether you need to update your brand style and format.

Take a look at the full overview from 99designs in the infographic below.

Graphic design trends for 2022

Socialmediatoday.com

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LinkedIn Shares New Insights into the Gen Z Audience on the Platform [Infographic]

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As you’ve no doubt read many times, Gen Z is increasingly becoming a critical market for all businesses, and will soon be the largest generation of consumers around the world.

Which, of course, makes sense. That’s essentially how time works – as younger people grow up, and become adults and employees, and therefore become a larger focus for businesses in every way.

That’s not really a revelation, but it is worth noting the interests and consumption behaviors of Gen Z, and the factors that can influence their actions, in regards to marketing outreach.

Which is what this new overview from LinkedIn provides. LinkedIn has analyzed data from the 78 million Gen Z members on its platform to look at how they engage, how they spend, why they purchase from different companies, and more.

You can check out LinkedIn’s full report here, or take a look at the infographic overview below.

LinkedIn Gen Z infographic
LinkedIn Gen Z infographic

Socialmediatoday.com

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