Connect with us

SOCIAL

Twitter Opens Up Ticketed Spaces to Selected Users, Another Step in its Creator Monetization Push

Published

on

After testing the option out with selected users over the past couple of months, Twitter has today announced that it’s opening up Ticketed Spaces to more users, providing another way for creators to make money from their on-platform efforts.

Ticketed Spaces example screens

As explained by Twitter:

“We want to help people creating cool Spaces make $$$. Today, some Hosts will be able create Ticketed Spaces! We’re experimenting on iOS only for now but we hope to get it to everyone soon. Know it’s taking us a little time, but we want to get this right for you!

Okay, that probably makes more contextual sense as a tweet, where the odd grammar doesn’t seem as out of place.

Well, it still does a bit – but the point is that some users will now be able to create ticketed Spaces, which is another consideration for audio broadcasters to factor into their strategic calculations.

Ticketed Spaces provides an additional avenue for creator monetization on the platform, which is a key element in Twitter’s broader strategy to boost usage, and attract more users.

Back in February, at its Analyst Day overview session, Twitter’s executives outlined their plan to reach 315 million monetizable daily active users on the platform over the next three years – which is an additional 109 million actives on top of what it’s seeing right now.

Twitter Analyst Day numbers

That’s particularly ambitious when you consider that over the past three years, Twitter has only added 83 million mDAU, and that covers the period in which former US President Donald Trump used Twitter as his key communications medium of choice, often updating US policy stances in public via tweet.

If Twitter couldn’t maximize its usage during the Trump Presidency, what chance does it have now, and what impetus will people have to download the app at a high enough rate to significantly boost its usage numbers?

Ideally, its creator monetization features will play a key role in this, by providing new incentive for popular creators to post more content to Twitter, and to interact with their large audiences more often in the app. If Twitter can get more exclusive updates, that will keep people coming back – but will these elements really attract new audiences, and will Twitter users actually pay for add-on elements like this?

You can see, for example, ticketed Spaces working if it was an interview session with a big-name star or industry identity, but how far does that extend? Would you pay to hear a Twitter ‘influencer’ speak in a Space?

Probably not, right? So there are some limits on how effective it will be in this respect, and while many people who’ve built a Twitter following are enthusiastic about the opportunity to make money from that audience, the truth is people won’t pay unless there’s a significant enough reason for them to do so.

Which is the challenge in all of Twitter’s new monetization offerings, from Newsletters to Super Follows and its own Twitter Blue add-on program. Most users won’t glean much benefit from these extra tools, and they won’t end up tweeting or coming back to the app more often as a result.

Maybe that doesn’t matter. Maybe, even if the majority of people can’t monetize their stuff, those who can will still be enough to drive more platform usage, and that will help to push Twitter’s user numbers forward.

Twitter’s user numbers did rise by 7 million between Q1 and Q2 this year, so it’s on the right trajectory – but then again, Twitter’s US audience actually declined in the period (-1m), which is where, you’d assume, most of these add-ons would be likely to see the most take-up (based on Average Revenue Per User stats).

Twitter will have to hope they catch on, because CEO Jack Dorsey is under significant pressure to improve the company’s results, and if he can’t lead the platform to that magic 315 mDAU number, or its subsequent revenue targets, that’ll likely be his last hurrah, and he’ll no longer remain the CEO of both Square and Twitter concurrently.

Which could lead to even more change in the app, and a whole new approach at the platform. It’s still early days, and as noted, Twitter is on track based on current numbers. But it’ll be interesting to see whether its monetization options stick, and which end up becoming more significant elements on the platform.

Socialmediatoday.com

SOCIAL

How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

Published

on

How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

Are you a small business owner or marketing manager, just getting started on building your social media strategy? Need to learn the basics before launching your first social media campaign?

In this infographic, Sprout Social shares social media tips broken down as follows:

  • Who uses social media?
  • What does social media do for you?
  • Define your goals
  • Targeting your audience
  • Choosing a platform
  • Social media metrics

Check out the infographic below to learn more.

How to Successfully Use Social Media: A Small Business Guide for Beginners

Sprout Social

 

 

 

Source link

Continue Reading

SOCIAL

Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Published

on

Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Moore Digital, which assists nonprofit clients with fundraising, has named Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of
digital media.

They are joining a team of “more than 70 top digital experts from across the for-profit and nonprofit industries, including strategists,
media planners and …



Source link

Continue Reading

SOCIAL

Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

Published

on

Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue, as it continues to build out its various offerings.

First off, on users, Pinterest added five million more active users – most of them coming from Europe – within the final measurement period of last year.

That’s a good sign for Pinterest, which actually lost users in early 2021, after the COVID-induced boom in eCommerce activity of the previous year, which saw the platform post record high usage numbers.

Many analysts and businesses seemed convinced that the COVID boost to online shopping would hold, even after the pandemic ended. That lead to companies like Meta, Google, Amazon and Twitter investing big into commerce solutions – but many of the staff they put on were eventually culled in the most recent round of lay-offs, because once physical stores re-opened, people actually did go back to shopping as normal, as opposed to continuing to rely on online options.

Pinterest felt that the most, but now, it’s steadily building back up again, as it continues to refine its solutions around evolving shopping behaviors. Which includes video content.

Pinterest’s big winner on this front has been Idea Pins, its Stories-like option which presents uploaded video in a swipeable, full-screen display.

Pinterest Ideas Festival updates

The emphasis on this format has helped boost the platform’s appeal with younger audiences, with Pinterest reporting that Gen Z was the fastest-growing demographic on the platform, increasing double digits year over year.

“Gen Z sessions grew much faster year over year than sessions from older demographics, while nearly half of all new videos pinned in Q4 were from Gen Z users.”

Pinterest also says that sessions continued to grow faster than MAUs, an indicator that it’s driving better engagement overall, while it also increased its overall video supply by 30%, another marker of the popularity of Idea Pins.

Because you can’t post video as a native pin anymore, only in Idea Pins (or paid ads), underlining the focus on the format, and Pinterest’s evolving usage.  

On the revenue front, Pinterest posted a 4% year-over-year increase, after bringing in $877 million Q4.

Pinterest Q4 2022

As you can see in this chart, Pinterest’s revenue is climbing steadily, though its revenue splits remain concerning:

Pinterest Q4 2022

Or maybe you see this as an opportunity, with Pinterest still able to potentially eek out a lot more revenue from regions outside of the North American market. Definitely, it’s got some work to do in that ‘Rest of World’ bracket.

But Pinterest is still developing, and is still expanding its ad and business offerings into new regions. So there is, indeed, potential there – yet the size of the gap here is a concern.

Still, there is growth, slowly but surely, and maybe, if you’re a believer, you can see more ways for Pinterest to generate much bigger revenues moving forward.

Pinterest remains focused on shopping, and highlighting relevant products to users, with its ever-evolving recommendation engine providing better content matches to more users every day. It’s also investing in live-stream shopping, a trend that all platforms hope will catch on in western markets, while it’s developing more presentation tools for Idea Pins to capitalize on that engagement.

In combination, these approaches are working – but at the same time, usage growth in your local market may have stalled, going on these charts.

And of course, while overall growth is interesting, what marketers want to know is whether their customers are there.

For this, you can use Pinterest Trends, which enables you to search for the most popular Pin trends by region.

Pinterest Trends

Tap into these with Idea Pins and you’ll likely be on the right path, based on these latest insights from the app.

Source link

Continue Reading

Trending

en_USEnglish