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Twitter Opens Up Ticketed Spaces to Selected Users, Another Step in its Creator Monetization Push

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twitter opens up ticketed spaces to selected users another step in its creator monetization push

After testing the option out with selected users over the past couple of months, Twitter has today announced that it’s opening up Ticketed Spaces to more users, providing another way for creators to make money from their on-platform efforts.

Ticketed Spaces example screens

As explained by Twitter:

“We want to help people creating cool Spaces make $$$. Today, some Hosts will be able create Ticketed Spaces! We’re experimenting on iOS only for now but we hope to get it to everyone soon. Know it’s taking us a little time, but we want to get this right for you!

Okay, that probably makes more contextual sense as a tweet, where the odd grammar doesn’t seem as out of place.

Well, it still does a bit – but the point is that some users will now be able to create ticketed Spaces, which is another consideration for audio broadcasters to factor into their strategic calculations.

Ticketed Spaces provides an additional avenue for creator monetization on the platform, which is a key element in Twitter’s broader strategy to boost usage, and attract more users.

Back in February, at its Analyst Day overview session, Twitter’s executives outlined their plan to reach 315 million monetizable daily active users on the platform over the next three years – which is an additional 109 million actives on top of what it’s seeing right now.

Twitter Analyst Day numbers

That’s particularly ambitious when you consider that over the past three years, Twitter has only added 83 million mDAU, and that covers the period in which former US President Donald Trump used Twitter as his key communications medium of choice, often updating US policy stances in public via tweet.

If Twitter couldn’t maximize its usage during the Trump Presidency, what chance does it have now, and what impetus will people have to download the app at a high enough rate to significantly boost its usage numbers?

Ideally, its creator monetization features will play a key role in this, by providing new incentive for popular creators to post more content to Twitter, and to interact with their large audiences more often in the app. If Twitter can get more exclusive updates, that will keep people coming back – but will these elements really attract new audiences, and will Twitter users actually pay for add-on elements like this?

You can see, for example, ticketed Spaces working if it was an interview session with a big-name star or industry identity, but how far does that extend? Would you pay to hear a Twitter ‘influencer’ speak in a Space?

Probably not, right? So there are some limits on how effective it will be in this respect, and while many people who’ve built a Twitter following are enthusiastic about the opportunity to make money from that audience, the truth is people won’t pay unless there’s a significant enough reason for them to do so.

Which is the challenge in all of Twitter’s new monetization offerings, from Newsletters to Super Follows and its own Twitter Blue add-on program. Most users won’t glean much benefit from these extra tools, and they won’t end up tweeting or coming back to the app more often as a result.

Maybe that doesn’t matter. Maybe, even if the majority of people can’t monetize their stuff, those who can will still be enough to drive more platform usage, and that will help to push Twitter’s user numbers forward.

Twitter’s user numbers did rise by 7 million between Q1 and Q2 this year, so it’s on the right trajectory – but then again, Twitter’s US audience actually declined in the period (-1m), which is where, you’d assume, most of these add-ons would be likely to see the most take-up (based on Average Revenue Per User stats).

Twitter will have to hope they catch on, because CEO Jack Dorsey is under significant pressure to improve the company’s results, and if he can’t lead the platform to that magic 315 mDAU number, or its subsequent revenue targets, that’ll likely be his last hurrah, and he’ll no longer remain the CEO of both Square and Twitter concurrently.

Which could lead to even more change in the app, and a whole new approach at the platform. It’s still early days, and as noted, Twitter is on track based on current numbers. But it’ll be interesting to see whether its monetization options stick, and which end up becoming more significant elements on the platform.

Socialmediatoday.com

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How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

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How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding?

The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.

TCM breaks things down into the following categories:

  • Innocent
  • Sage
  • Explorer
  • Ruler
  • Creator
  • Caregiver
  • Lover
  • Hero
  • Everyman
  • Magician
  • Jester
  • Outlaw

Check out the infographic for more information.

A version of this post was first published on the Red Website Design blog.

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Elon Musk reinstates far-right conspiracy theorist Alex Jones on X

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Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk

Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk – Copyright GETTY IMAGES NORTH AMERICA/AFP/File Joe Buglewicz

Elon Musk, the billionaire owner of X, on Sunday reinstated far-right conspiracy theorist Alex Jones on the social media platform, a year after vowing never to let him return.

Jones, who claimed that a December 2012 school shooting in Newtown, Connecticut that killed 20 children and six educators was a hoax, was banned from the platform — then still known as Twitter — in 2018 for violating its “abusive behavior policy.”

He was also sued by families of the victims of the Sandy Hook school shooting and ordered by a judge in the case to pay up more than a billion dollars in damages last year.

Musk had himself promised never to let the Infowars host back on the social media platform, which he bought last year for $44 billion.

But following a poll Musk conducted on X asking whether Jones should be reinstated, to which some two million users responded, he flipped that decision.

“I vehemently disagree with what he said about Sandy Hook, but are we a platform that believes in freedom of speech or are we not?” the SpaceX founder said on X.

But Shannon Watts, founder of the group Moms Demand Action group which pushes for tighter gun laws, said that “defamation is not free speech.”

Musk’s decision comes the same week that the Sandy Hook families commemorate the 11th anniversary of the December 14 shooting, which Jones alleged was staged to allow the government to crack down on gun rights.

Jones’ followers harassed the bereaved families for years, accusing parents of murdered children of being “crisis actors” whose children had never existed.

It also came a week after Musk had responded to advertisers pulling out of X because of far-right posts and hate speech, including an apparent endorsement by Musk himself of an anti-Semitic tweet.

Asked whether he would respond to the advertising exodus, Musk said in an interview with journalist Andrew Ross Sorkin that the advertisers could “go f*** yourself.”

Jones, who has a million followers on X, returned to the site with his first post re-tweeting Andrew Tate, the controversial former kickboxer facing rape and human trafficking charges in Romania, in which he hailed Jones’ “triumphant return”

US media reported that as of Sunday, the account of Jones’ controversial show Infowars was still banned.

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Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

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Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

Not sure if this will be a valuable addition, or another stream that’ll fade out pretty quick, as Meta stops paying attention to it.

Today, Instagram has launched a new podcast called “Close Friends Only”, which it says will present “the latest on culture – from memes and icks, to fashion and friendship – all from your favorite celebrities.

And they’ve gone big out of the gate, with the first episode featuring Ice Spice in conversation with Doja Cat.

The conversation sees the two stars discuss their favorite memes, their favorite animals, celebrity crushes, experiences in flirting on IG, their juiciest DMs, and more.

Which will no doubt get a heap of attention, and will help make Instagram a bigger focus for youngsters seeking to replicate their idols. But in terms of practical advice or tips, yeah, there might not be a heap there.

But it could be worth tuning in anyway, in order to get the lowdown on the latest trends, from some of the people that are leading the way on cultural shifts.

But then again, as noted, it’ll be interesting to see how IG follows this first episode up, and whether they keep running regular episodes of the podcast with more celebrities.

Either way, it’s an interesting promotional vehicle for IG, especially given that it’s focusing on musicians, as TikTok becomes an even more critical platform for music promotion.

Maybe, then, this will be Instagram’s counter to that, but again, we’ll have to wait and see whether more episodes arrive.

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