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Twitter Outlines Key Dates of Note in May to Assist With Strategic Planning

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Okay, events calendars may not look as impressive or full as they once did, but there are still plenty of seasonal celebrations and dates of note to keep in mind, which could help to improve your social media promotions, while also providing a level of inspiration and/or distraction for your audience amid the COVID-19 lockdowns.

Twitter has this week published its latest overview of the month ahead, including a listing of all the key dates of note.

Twitter events calendar May 2020

As you can see, there’s still a range of worth events in May to keep in mind.

Specifically, Twitter has highlighted:

  • Cinco de Mayo (May 5th) – “Cinco de Mayo usually means good food, so look for ways to inspire your audience to try something new at home or in the kitchen.”
  • Mother’s Day (May 10th) – “Over the last several years, hundreds of millions of impressions on Twitter have been generated in relation to Mother’s Day.”
  • Memorial Day (May 25th) – “Given the unique times we live in, audiences will be itching for fun ideas to share with their families indoors. For example, brands can share a helpful article or an in-depth guide to help audiences discover new recipes, party ideas, or games to play with their loved ones online.”
  • National Wine Day (May 25th) – “Use this opportunity to show your brand’s fun and spontaneous side by asking questions, making a toast, saying cheers, or recommending top wines to try.”

Despite the limitations fo the current situation, there are still various ways in which we can connect around key dates and celebrate, even if we can’t all do so together, while there’s also a range of options to consider for tie-in campaigns and promotions.

And as noted, that may actually be even more important right now, in order to give your audience something different, outside of the Groundhog Day feel of home quarantine.

A distraction could be very welcome, even for just a moment of respite.

You can read more tips from Twitter here, or download Twitter’s full 2020 calendar for reference at this link 

Socialmediatoday.com

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LinkedIn Adds New Features for Company Pages, Including Post Templates and Link Stickers

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LinkedIn has outlined its latest batch of updates for Company Pages, most of which had already been previewed in some capacity, but are now being rolled out on a broader basis.

First off, LinkedIn’s making its new post templates available to all company pages.

LinkedIn post templates

As you can see in these examples, LinkedIn’s post templates, as they sound, provide a range of visual enhancements for your LinkedIn updates, which could help to make them stand out in feeds.

LinkedIn originally launched post templates for individual users last month, but now, it’s making them available for Company Page updates as well.

As per LinkedIn:

Create engaging, actionable LinkedIn content easier than ever with customizable templates, available directly in the LinkedIn app, with no third-party tools required.”

I mean, I don’t know that these types of posts really fit with LinkedIn’s professional approach. But then again, as many have noted, LinkedIn is increasingly becoming more like Facebook anyway, with more personal posts and updates that are less focused on professional aspects.

And that seems to be working – LinkedIn’s parent company Microsoft keeps reporting ‘record levels of engagement’ in the app every quarter, so maybe this is actually a good, valuable addition.

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We’ll see how people feel about it when every other LinkedIn ‘thinkfluencer’ is posting using these templates. You can access post templates in the mobile app by tapping the ‘use template’ option in the post composer menu.

As an addition to this, LinkedIn’s also making its new link stickers available for Company Pages too, which could help to drive more direct response to your updates.

LinkedIn link sticker

On another front, LinkedIn will also now enable all Company Pages to pin comments beneath their brand posts.

LinkedIn Pinned Comments

The rollout for this feature also started last month, with some users seeing the option to pin comments in the app.

That could be a good way to spark more focused engagement, and highlight top fans, while you could also use this to simply boost interactions by pinning the comment with the most engagement at the top of the reply chain.  

As a reminder, LinkedIn Company Pages can also pin an update for similar purpose.

Finally, LinkedIn has also added a new Our featured commitments’ section for Company Pages, where brands will be able to showcase their most important values.

“Increasingly in today’s market, job seekers are evaluating potential employers based on their values. They’re interested in knowing where companies stand on issues that are important to them, such as DEI, work-life balance, sustainability, etc. To provide greater insight and connections, LinkedIn is enabling employers to highlight these commitments on their LinkedIn company page to define their talent brand and values.” 

Brands will be able to include up to five commitments in their featured commitments section, while you’ll also be able to host content that demonstrates the same, all of which will be displayed in a sub-panel in the ‘About’ section of your Page.

These are some potentially handy updates, with the link stickers and pinned comments standing out as likely the most valuable additions for LinkedIn page managers.

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Post templates I’m not as sold on, especially for brands – but then again, there may be ways to use these templates to improve the presentation of your posts, and maybe, that’ll increase overall engagement.

You can read about all of LinkedIn’s latest company page updates here.

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