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Twitter Outlines Key Dates of Note in May to Assist With Strategic Planning



Okay, events calendars may not look as impressive or full as they once did, but there are still plenty of seasonal celebrations and dates of note to keep in mind, which could help to improve your social media promotions, while also providing a level of inspiration and/or distraction for your audience amid the COVID-19 lockdowns.

Twitter has this week published its latest overview of the month ahead, including a listing of all the key dates of note.

Twitter events calendar May 2020

As you can see, there’s still a range of worth events in May to keep in mind.

Specifically, Twitter has highlighted:

  • Cinco de Mayo (May 5th) – “Cinco de Mayo usually means good food, so look for ways to inspire your audience to try something new at home or in the kitchen.”
  • Mother’s Day (May 10th) – “Over the last several years, hundreds of millions of impressions on Twitter have been generated in relation to Mother’s Day.”
  • Memorial Day (May 25th) – “Given the unique times we live in, audiences will be itching for fun ideas to share with their families indoors. For example, brands can share a helpful article or an in-depth guide to help audiences discover new recipes, party ideas, or games to play with their loved ones online.”
  • National Wine Day (May 25th) – “Use this opportunity to show your brand’s fun and spontaneous side by asking questions, making a toast, saying cheers, or recommending top wines to try.”

Despite the limitations fo the current situation, there are still various ways in which we can connect around key dates and celebrate, even if we can’t all do so together, while there’s also a range of options to consider for tie-in campaigns and promotions.

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And as noted, that may actually be even more important right now, in order to give your audience something different, outside of the Groundhog Day feel of home quarantine.

A distraction could be very welcome, even for just a moment of respite.

You can read more tips from Twitter here, or download Twitter’s full 2020 calendar for reference at this link



Meta Adds Updated Congressional District Data to Location Targeting Options for Ads



Meta Adds Updated Congressional District Data to Location Targeting Options for Ads

Meta has announced an update to its US location targeting options for ads, with US congressional districts, as defined by the 2020 census, to be added as additional geo-targeting options.

As explained by Meta:

Starting May 19, 2022, an additional set of location targeting options will be available for updated US congressional districts following the US 2020 census. These will be added to all ads interfaces (including the API) and will be denoted with “2020-census”. For example, North Carolina’s updated district 5 will be available in location targeting as “North Carolina’s 5th District-2020-Census, United States”.”

It’s a small change in the broader scheme, but could have big implications for those targeting ads based on political announcements or movements, with the more specific location qualifiers providing more considerations for your ad approach.

Meta also notes that as new congressional districts are finalized, it will make them available in its ads interfaces.

“If a state’s updated congressional map is currently in litigation, there will not be a new targeting option for it yet. If an updated congressional district isn’t available yet, we recommend using other location targeting options based on locations such as, such as targeting postal codes, cities and counties.”

So you have various options for geo-targeting your ad campaigns, but the updated districts will provide more accurate audience estimate data, and more specific focus on electoral zones.


The current, pre-2020 census congressional district targeting options will remain available to advertisers through to the beginning of 2023.

“These districts’ names and boundaries will remain the same. For example, North Carolina’s pre-2020 census district will be available as “North Carolina’s 5th District, United States”.

Again, it’s not a major change, but it does provide more insight into how Meta’s US ad targeting regions are defined, which could have specific value for businesses looking to target ads based on political impacts, interests, regional preferences, etc.

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And with Apple’s ATT prompts taking a chunk out of Meta’s data tracking, you need all the tools you can to maximize ad performance. Up to date location and population data can only help in assessing potential impact.

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