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Twitter Previews New ‘Official’ Gray Checkmark as it Prepares to Launch its $8 Verification Plan

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Twitter Previews New ‘Official’ Gray Checkmark as it Prepares to Launch its $8 Verification Plan

On the eve of the launch of Twitter’s new $8 per month verification process, which will enable everybody to buy a prestigious blue checkmark for their account, Twitter has recognized that there is, actually, a need for an official marker for certain accounts, as a means to combat potential fraud.

But rather than revise its hastily formulated $8 checkmark scheme, it’s, confusingly, come up with an alternative solution – adding another indicator for selected accounts that recognizes that this is an ‘official’ identity.

As you can see in this image, posted by Twitter’s Esther Crawford, some accounts will get a new, gray tick, that will appear beneath their username on their profile, which will denote that this is an ‘official’ account.

So it’s exactly like the blue checkmark, but only for those that Twitter’s new management deems worthy of this ‘official’ recognition, which, thus far, will includegovernment accounts, commercial companies, business partners, major media outlets, publishers and some public figures’.

In other words not journalists. Elon has made his perspective on journalists pretty clear, that he doesn’t see them as any more credible than anyone else. So now, he’ll be able to revoke their verification status, in his own way.

A key weakness, however, is that the gray tick will not be displayed on individual tweets – so if a user wants to confirm that they are interacting with an actual, ‘official’ Twitter account of a brand/celebrity, they’ll need to tap through to their full profile to see it.

Seems like it would be easier to just stick with the current system, as blue ticks do appear on tweets, while at the same time, Twitter could add this new gray checkmark as an indicator that a user has confirmed their ID, thereby facilitating the need to verify human users.

So why not take that approach instead – which is what Facebook used to do with business accounts?

Because people won’t pay for that.

Because it’s not actually about verification and confirming real humans on the platform, it’s about making money. People want blue checkmarks, and Elon knows that at least some users will pay for them, while actually verifying people’s documentation, through whatever means, is labor intensive, which would mean increasing costs, which is the opposite aim of this initial push.

And note, Twitter has confirmed that ID verification will not be part of this new $8 per month package.

So the term ‘verification’ is pretty misleading here, no?

Look, I get the logic from a business perspective, I just don’t think that it should be sold as something that it’s not – while invoking this as an element of some sort of class war, in alignment with ideological beliefs, is just another way to take advantage of the many ‘free speech’ advocates.

But it’s your $8, and very soon, you’ll have the chance to wire it through to Elon’s account.



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Instagram Tests More BeReal-Like Elements as it Looks to Lean Into the Authentic Social Shift

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Instagram Tests More BeReal-Like Elements as it Looks to Lean Into the Authentic Social Shift

Will the BeReal process of posting an image of whatever you might be doing at a specific moment of the day end up becoming a lasting social media trend, or will it fade out, like many viral shifts before it?

It feels, in some ways, like it’s already waning – though BeReal did win App of the Year on both the Apple and Google (‘Users Choice’ category) stores for 2022. So there’s that – and overall, there is also a sense that BeReal has showcased an underlying trend in social, that people have had enough of the airbrushed, edited, sculpted personas that people present in their every upload and comment online.

It all feels a bit staged, and BeReal eliminates that, in a creative way. But what’s next for BeReal, as an app? Is there anything more that can be done with that concept?

Is there anything that other apps can do with it – and is it worthy of further exploration?

Instagram’s certainly giving it a shot.

After trying out a very BeReal-esque feature called ‘Candid’ earlier this year, Instagram is now also developing some similar features, focused on different elements within the app.

First off, Instagram’s working on something called ‘Roll Call’ which would enable group chat members to request that all participants add a photo or video of themselves to the chat within 5 minutes.

As you can see in these screenshots, posted by app researcher Alessandro Paluzzi, Roll Call is effectively a small-scale version of BeReal, within an enclosed group chat, as opposed to sending the request to all of your contacts.

Instagram Roll Call example

Instagram’s also working on ‘Glimpse’ Stories, which works exactly like BeReal, in using the front and back cameras to show what you’re up to at any given time.

Instagram Glimpse example

As you’ll note in both of these variations, they require participation, just like BeReal, with the images or videos posted only made visible to those who’ve also submitted their own contribution to the Roll Call/Glimpse.

Could that work, and become a more significant trend on IG, if indeed either feature is ever actually released?

I mean, maybe.

Again, BeReal has seen a massive surge in downloads this year, so there’s clearly interest in such functionality, and really, the BeReal process is more of a feature than a platform in itself, so it could also make more sense as a complementary element within Instagram or some other app, than as a separate app of its own.

But it also feels like a bit of a fad that people will tire of – an antidote to the artificiality that now dominates the main apps, but which doesn’t actually change them, or the way we use the more popular apps, as such.

Which is the real challenge. While there is clearly a desire for more genuine, honest communication within social apps, the big platforms already play such a significant role in our daily process that it’s going to be difficult to usurp them, while it’s also hard to resist the entertainment value of TikTok for distraction and engagement, veering away from social connection.

How do you make the mundane more interesting, and a more significant aspect, when it’s more of a curiosity, a fleeting interest to make you feel more connected, but not a longer-term engagement element within itself?

The unfortunate truth that all social apps have eventually shown us is that we’re all pretty boring. Most of us don’t lead amazing, glamorous lives worthy of constant documentation, which is what’s eventually led to more people portraying enhanced versions of their existence to glean more likes and interest from others in this constructed digital engagement sphere.

That’s then gone even further, into image editing and blatant distortions of reality, in all respects, which has then led people to question more of what they’re seeing, while on another front, friends and family sharing their political opinions has forced us to see sides to them that we never knew, and in many cases, didn’t really need to find out about.

Which is what’s then set the scene for an app like BeReal to come in, and show us, in a relatable, human way, that we’re actually much more closely aligned than these increasingly false or distorted depictions may suggest.

That feels like the seed of a new shift, a new way of approaching social media interaction – but thus far, that’s as far as we’ve got. There’s just not much else you can do to build on that concept, and lean into that trend.

Maybe it’ll spark the next industry shift, and maybe it’ll be Instagram or TikTok or some other established app that will crack the code and find the best way forward on this front (I’d argue that Snapchat’s focus on connection among friends is most closely aligned with this shift, as a general app approach).

But right now, it feels like a limited element, a glimmer of what could be in amongst the broader social media cacophony.   

Instagram might make more of a push to see what happens, but it may need something more to evolve this into a bigger element.  



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