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Twitter Previews Potential New Account Safety Tools, Launches New Update for Birdwatch

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twitter previews potential new account safety tools launches new update for birdwatch

Twitter’s looking to provide more options and transparency over its rule violations and moderation processes, with a range of new tools currently in consideration that could give users more ways to understand and action each instance.

The first idea is a new Safety Center, which Twitter says would be ‘a one-stop shop for safety tools’.

Twitter Safety Center proposal

As you can see here, the Safety Center concept, which would be accessible via the Twitter menu, would give users a full overview of any reports, blocks, mutes and strikes that they currently have in place on their account. The Safety Center would also give Twitter a means to provide updates on any outstanding reports (via the ‘Report Center’ tab).

The platform would also alert users if they’re close to being suspended due to policy violations, which may prompt them to re-think their behavior, while it would additionally include a link to Twitter policy guidelines.

The impetus here is to get more users more aware of Twitter’s rules, and keep them updated on their activity. One one hand, that could raise awareness, but it may also give people more leeway to push the boundaries, with a constant checking tool to see if they might get suspended, when they’d need to dial it back.

Twitter’s second concept is a new Policy Hub, which would provide a full overview of its rules and policies.

Twitter privacy hub concept

By making these documents more readily accessible, it could help to set clearer parameters around where Twitter draws the line – though its effectiveness, of course, would be dependent on users actually checking it.

A more direct concept, which could be more effective, is ‘Safety School’, which would give users a chance to avoid suspension for platform violations if they instead take a short course or quiz to learn about the rule/s that they broke.

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Twitter Safety School

It’s difficult to make out the full detail in this image, but essentially, the process would add a new warning to violating tweets which reads (at this stage):

“Heads up. Your latest Tweet breaks our policy on hateful conduct. You need to attend Safety School to avoid being suspended.”

Users would then be put through an overview of the specific rule that they broke, which could help to raise awareness of platform policies.

Another interesting concept Twitter is considering is a new ‘Weekly Safety Report’, which would show users how many people in their network are using its block and mute tools.

Twitter safety update

That could make it more acceptable for you to do the same. If you understood that many people on the platform are using these tools, including people you know, that could reduce the stigma around potentially damaging relationships by shutting users off.

Or it could be a source of concern – maybe these people are muting you. 

As you can see in the example above, the display would also tell you how many of the accounts in your network regularly violate platform rules, so you know how many bad eggs you have in your Twitter flock.

Twitter’s also working on a new appeals process for rule violations in-stream.

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Twitter appeals

That could make it easier for users to take action when they feel a restriction has been put in place unfairly, or incorrectly, which tarnishes their profile standing.

The peer elements here could add something more to the transparency, and accountability, of Twitter’s rule enforcement – though there may not be overly effective for users that have large followings that they don’t regularly interact with. Some people might have a lot of followers who they’re not heavily engaged with, so ideally, the tools that analyze your network only take into account those that you follow, as opposed to those that follow you.

That’s, logically, how the system would work, but there are some provisos based on how Twitter defines ‘your network’ in this sense.

On a related note, Twitter has also announced a new addition to its Birdwatch crowd-sourced fact-checking process, which will prompt users to review Birdwatch notes to add more weight to ratings.

Twitter says that this addition will ensure a ‘more diverse range of feedback’ on Birdwatch alerts, increasing the accuracy of such reports.

It’s hard to tell whether the Birdwatch proposal will work, but it’s an interesting concept, using its user-base to better detect low quality or false content, in order to reduce its overall impact and reach. 

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In some ways, that’s more like Reddit, which relies on its user community to up and downvote content, which generally weeds out things like false reports. Interestingly, Twitter’s also considering up and downvote options for tweets, so it seems that the platform is indeed looking to Reddit as a potential inspiration for its efforts on this front.

Which, again, does make sense, but it’s hard to tell whether Twitter’s user community is as aligned with content quality on the platform as Redditors are within their subreddits, which they likely feel more ownership of, and community within.

Maybe, through additions like this, Twitter can build on that, which would make tools like Birdwatch a more valuable addition.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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