But last year, with so many events being canceled due to COVID-19, the calendar itself ended up being kind of useless. I mean, it was still handy, but it had to be revised so often that it was never clear what was and wasn’t happening, which meant that downloading the guide didn’t really work.
So this year, with disruption still lingering in the air, Twitter has opted to publish a live listing on its Twitter Marketing website, which includes all the key dates, month-by-month, on a simple template.
It’s not as pretty as the usual calendar format, but it does the job, and it’ll help you keep track of all the key events and dates you need to know in order to map out your seasonal campaigns.
What’s more, Twitter has also published regional variations for Brazil, Canada, France, Germany, India, Japan, MENA, Mexico, SEA, Spain, the US, the UK and Australia. That is handy, with the local listings providing more specific insight for each market, which could provide more assistance in your planning.
Though Twitter, again, does make it very clear:
“As we continue to evolve with the times, events featured in the 2021 Twitter marketing calendar are subject to change.”
No one knows what’s going to happen in 2021, but the listing highlights the key dates that you should keep in mind, and check in on to see if they do end up going ahead.
It could be worth keeping as a reference point for your tweet strategy. You can access the full Twitter 2021 calendar here.
Iran pop singer silenced, but his song remains a protest anthem
Shervin Hajipour’s song “Baraye” draws on the tweets of Iranians longing for a normal life – Copyright Indo-Tibetan Border Police (ITBP)/AFP –
Even though he has been silenced, Iranian pop singer Shirvin Hajipour’s impassioned song in support of protests over Mahsa Amini’s death in custody remains an unofficial anthem of the movement.
The song “Baraye” notched up 40 million views on Instagram before it was deleted when Hajipour was arrested, but he has since been freed on bail and has distanced himself from politics, likely as a condition for his release.
Baraye, the Persian word “For” or “Because”, is composed of tweets about the protests and highlights longings people have for things lacking in sanctions-hit Iran, where many complain of hardship caused by economic mismanagement.
It also draws on everyday activities that have landed people in trouble with the authorities in the Islamic republic.
“For the sake of dancing in the streets; Because of the fear felt while kissing; For my sister, your sister, your sisters,” the song’s lyrics say.
“Because of the embarrassment of an empty pocket; Because we are longing for a normal life… Because of this polluted air.”
Baraye has been heard played loudly at night from apartment blocks in Iran to show support for protests sparked by Amini’s death on September 16, after the notorious morality police arrested her for allegedly breaching rules requiring women to wear hijab headscarves and modest clothes.
It was also sung with gusto by the Iranian diaspora at rallies in more than 150 cities around the world at the weekend.
In one clip shared by the New York-based Center for Human Rights in Iran, a group of schoolgirls without headscarves is seen singing Baraye in class with their backs to the camera.
The tune was removed from Hajipour’s Instagram account shortly after his arrest but is still widely available on other social media platforms, including Twitter and YouTube.
– ‘Because of forced Instagram stories’ –
Hajipour’s lawyer Majid Kaveh said he was released on bail at noon on Tuesday.
The reformist Shargh newspaper said his family had been informed of his arrest in the northern city of Sari on Saturday, in a report that cited his sister Kamand Hajipour.
She had said in an Instagram post that her parents had been informed of his arrest in a call from the city’s intelligence ministry offices.
Shortly after his release, Hajipour was back on Instagram, but this time to apologise and distance himself from politics.
“I’m here to say I’m okay,” he told his 1.9 million followers on the platform.
“But I’m sorry that some particular movements based outside of Iran — which I have had no relations with — made some improper political uses of this song.
“I would not swap this (country) for anywhere else and I will stay for my homeland, my flag, my people, and I will sing.
“I don’t want to be a plaything for those who do not think of me, you or this country,” he added.
In response to his post, many on Twitter suggested the line “Because of forced Instagram stories” should be added to the lyrics of the song.
Human rights groups including Article 19 have repeatedly called on Iran to end its use of forced confessions, which they say are false and extracted under duress or even torture.
In one recent case, a young Iranian woman, Sepideh Rashno, disappeared after becoming involved in a dispute on a Tehran bus with another woman who accused her of removing her headscarf.
She was held by the powerful Islamic Revolutionary Guard Corps and appeared on television in what activists said was a forced confession before being released on bail in late August.
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