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Twitter Rolls Out Conversation Threads on iOS

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It’s taken some time, but Twitter has finally rolled out an element of its ‘conversational’ feature updates that its been beta testing over the last six months

As you can see here, Twitter is bringing a new ‘threaded’ conversation update to its iOS app, which more clearly defines replies from people you know to any given tweet.

The update is a scaled-back variation of threaded replies which Twitter first showcased in September 2018, focused on improving tweet engagement.

Twitter threaded replies

You don’t have the color-coding here, or the more prominent signifiers of the tweet author’s responses, but the idea is largely the same, helping to make sense of who’s replying, and which of the people you follow are engaged in a given tweet conversation. 

Given the emphasis Twitter has put on beta testing via its ‘twttr’ app, it’s somewhat surprising that it’s taken them this long to roll out any of the conversational features which are being trialed in the test app. But then again, that is what the test app is for – if Twitter’s initial results haven’t shown any significant improvements, by whatever measure they’re using, stemming from its various tests, it makes sense that it isn’t looking to push them through just yet. 

So, now your Twitter replies will have a new look, which could make it easier to engage in conversations with the people you know. It doesn’t seem to be a major update, but it could, potentially, change the way you engage, and spark more conversations.

Also, as an aside, I find this interesting:

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Twitter tweet

Twitter schedules its own tweets via Sprinklr, as opposed to, say, TweetDeck. A minor observation, but an interesting one nonetheless.

Twitter says that the reply layout will also be coming to Android soon.

Socialmediatoday.com

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LinkedIn Adds New Features for Company Pages, Including Post Templates and Link Stickers

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LinkedIn has outlined its latest batch of updates for Company Pages, most of which had already been previewed in some capacity, but are now being rolled out on a broader basis.

First off, LinkedIn’s making its new post templates available to all company pages.

LinkedIn post templates

As you can see in these examples, LinkedIn’s post templates, as they sound, provide a range of visual enhancements for your LinkedIn updates, which could help to make them stand out in feeds.

LinkedIn originally launched post templates for individual users last month, but now, it’s making them available for Company Page updates as well.

As per LinkedIn:

Create engaging, actionable LinkedIn content easier than ever with customizable templates, available directly in the LinkedIn app, with no third-party tools required.”

I mean, I don’t know that these types of posts really fit with LinkedIn’s professional approach. But then again, as many have noted, LinkedIn is increasingly becoming more like Facebook anyway, with more personal posts and updates that are less focused on professional aspects.

And that seems to be working – LinkedIn’s parent company Microsoft keeps reporting ‘record levels of engagement’ in the app every quarter, so maybe this is actually a good, valuable addition.

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We’ll see how people feel about it when every other LinkedIn ‘thinkfluencer’ is posting using these templates. You can access post templates in the mobile app by tapping the ‘use template’ option in the post composer menu.

As an addition to this, LinkedIn’s also making its new link stickers available for Company Pages too, which could help to drive more direct response to your updates.

LinkedIn link sticker

On another front, LinkedIn will also now enable all Company Pages to pin comments beneath their brand posts.

LinkedIn Pinned Comments

The rollout for this feature also started last month, with some users seeing the option to pin comments in the app.

That could be a good way to spark more focused engagement, and highlight top fans, while you could also use this to simply boost interactions by pinning the comment with the most engagement at the top of the reply chain.  

As a reminder, LinkedIn Company Pages can also pin an update for similar purpose.

Finally, LinkedIn has also added a new Our featured commitments’ section for Company Pages, where brands will be able to showcase their most important values.

“Increasingly in today’s market, job seekers are evaluating potential employers based on their values. They’re interested in knowing where companies stand on issues that are important to them, such as DEI, work-life balance, sustainability, etc. To provide greater insight and connections, LinkedIn is enabling employers to highlight these commitments on their LinkedIn company page to define their talent brand and values.” 

Brands will be able to include up to five commitments in their featured commitments section, while you’ll also be able to host content that demonstrates the same, all of which will be displayed in a sub-panel in the ‘About’ section of your Page.

These are some potentially handy updates, with the link stickers and pinned comments standing out as likely the most valuable additions for LinkedIn page managers.

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Post templates I’m not as sold on, especially for brands – but then again, there may be ways to use these templates to improve the presentation of your posts, and maybe, that’ll increase overall engagement.

You can read about all of LinkedIn’s latest company page updates here.

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