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Twitter Shares New Insights into the Rising Gaming Discussion via Tweets

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twitter shares new insights into the rising gaming discussion via tweets

Given the global lockdowns that have kept most of us at home over the last year, it likely comes as little surprise to learn that gaming is seeing a huge spike in popularity, with more people seeking alternate forms of entertainment and social connection.

That, in turn, has boosted the influence of gaming and gaming creators on popular culture, which is an important trend for all marketers to note. Indeed, the majority of the top YouTube creators now have at least some connection to the gaming community, and as any parent knows, YouTube stars are now just as influential as movie actors or traditional sports stars.

Which is why these latest insights from Twitter are particularly relevant. 

As per Twitter:

In 2020, there were more than 2 billion tweets about gaming, and the conversation hasn’t skipped a beat in 2021. Between eSports leagues like the Call of Duty League & VALORANT Champions Tour, to global gaming events like E3 & Summer Game Fest, there has been an 18% increase in Tweets about gaming YoY.”

That is a huge amount of activity – which, as noted, is not overly surprising, but it is worth taking note of the latest shifts in the sector, and considering if any of these trends might be relevant to your outreach process.

Twitter notes that Japan now sees the most tweets about gaming, while Japan is also the platform’s second-largest user market overall (behind the US). 

Twitter Gaming stats

In terms of the most tweeted about games, Minecraft and Fortnite remain hugely popular, as does Final Fantasy, and newer entrants like Animal Crossing. 

  1. Genshin Impact
  2. Apex Legends
  3. Ensemble Stars!
  4. Final Fantasy
  5. Animal Crossing
  6. Knives Out
  7. Fortnite
  8. Monster Hunter
  9. Fate/Grand Order
  10. Minecraft

Gaming personalities are also, as noted, increasingly influential. And if you want to get a feel for why, these are the people that may be worth tuning in to. 

Twitter Gaming insights

Oh, and there’s also this:

Twitter Gaming insights

Twitter’s already highlighting Spaces within its trend reports, which underlines the rising popularity of the option, and where Twitter sees Spaces fitting into its broader offering.

These are some interesting insights, which point to key trends and shifts in the important gaming sector, and as noted, it may well be worth tuning in, and paying attention to these trends and happenings as part of your strategic planning effort.

It won’t be a fit for every brand, but the opportunities of gaming-related marketing are rising, particularly with the addition of buyable in-game cosmetic additions and other features that relate to brand promotions.

You can read more insights from Twitter Gaming here.

Socialmediatoday.com

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Solar Flares Or Sabotage? Internet Theories On Today’s Massive Cell Phone Outage

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Solar Flares Or Sabotage? Internet Theories On Today's Massive Cell Phone Outage

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Massive cell phone outages across America are being reported today by customers of AT&T, Cricket Wireless, Verizon, T-Mobile, Consumer Cellular, Boost Mobile, US Cellular, and Straight Talk Wireless, according to data from Downdetector, an online platform that monitors connectivity. That story and more news you need to read today, inside.

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Meta Expands Access to Instagram’s Creator Marketplace

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Meta Expands Access to Instagram’s Creator Marketplace

Meta has announced that it’s finally expanding access to its Creator Marketplace tool, which will give more businesses the capacity to search for creators to work with on their Instagram campaigns.

Meta first launched its Creator Marketplace back in 2022, enabling U.S.-based brands to search and connect with relevant platform influencers based on a range of qualifiers, including focus topics, follower counts, location, etc.

And now, businesses in the following regions will also be able to access the tool:

  • Canada
  • Australia
  • New Zealand
  • United Kingdom
  • Japan
  • India
  • Brazil

In addition to this, Meta also says that Chinese export brands will also be invited to connect with onboarded creators in countries outside of China.

Which is interesting, considering Meta’s tenuous history with the CCP’s “Great Firewall”, but the deal here relates to Chinese businesses operating in regions outside of their homeland, which is somewhat separate to Meta’s internal dealings.

In addition to expanding access, Meta’s also rolling new machine learning-based recommendations within Creator Marketplace, which will use Instagram data to help brands more easily discover creators who are the best fit for their campaigns.

Instagram Creator Marketplace

As you can see in this example, the new recommendations will highlight accounts that have strong engagement rates in your niche, have mentioned your brand in the past, or have produced good results for similar businesses.

That could make it easier to find the right fit, or at the least, to give you more options to consider in your process.

Branded Content collaborations can be highly effective on IG, by using the established expertise and experience of creators who have already built a following in the app, and know what works, to boost your promotions.

By working with the right creators, with connection to your target audience, you can secure valuable endorsement within key communities, which can help to germinate your branding in the right communities.

Brands can check out Instagram’s creator marketplace in Meta Business Suite, with access coming to these new regions shortly.



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X Faces Restrictions in India and Pakistan Amid Government Orders for Content Removals

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New Report Finds That X May Be Inflating its Ad Performance Results

X is facing new challenges in both India and neighboring Pakistan, with the Indian Government calling on X to censor specified accounts to counter unrest, and Pakistani officials seemingly blocking access to X altogether, amid accusations of vote rigging in its recent election.

Firstly, in India. As confirmed by X, the Indian Government has issued a new order for X to ban users that it has identified as prompting civil disobedience.

As per X:

“The Indian government has issued executive orders requiring X to act on specific accounts and posts, subject to potential penalties including significant fines and imprisonment. In compliance with the orders, we will withhold these accounts and posts in India alone; however, we disagree with these actions and maintain that freedom of expression should extend to these posts.”

X says that even though it is moving to fulfill these orders, it will also continue to challenge the Indian Government’s bans through whatever legal means it has available.

It’s not the first time that the Indian Government has demanded specific censorship from the platform, with both X and previous Twitter management being called upon to remove certain comments and users who’ve gone against official rulings.

Last year, X was forced to remove a BBC documentary that was critical of Indian Prime Minister Narendra Modi after it was banned in the nation, which many used as an example to highlight X’s inability to uphold its own free speech approach.  

Twitter, meanwhile, was served with a non-compliance notice in 2021 for refusing to action similar account takedown demands from the Indian Government. In that instance, which directly related to civil unrest, India threatened to shut down Twitter entirely in response, while it also suggested that the company’s Indian staff could face up to seven years jail time for failing to comply.

As such, Twitter was effectively forced to action India’s requests, in order to protect its staff (note: The Indian Government has denied that any such threats occurred).

Both incidents serve as reminders of how authoritarian regimes will look to control mass communication platforms, like Twitter and X, in order to manage messaging, and combat noncompliance.

Pakistan, too, has a long history of seeking to control social platforms, though more notably due to “inappropriate content”, as opposed to what users are saying. Pakistan, which is a Muslim country, has banned various apps, at different times, in response to concerns about content, though in this latest instance, it does seem to be taking a leaf out of India’s book in using bans to quell civil unrest.

X will now have to find a way to maintain an adequate balance between adhering to such requests, while upholding its own “free speech” ethos, though X owner Elon Musk has been clear from the start that his free speech push will not go beyond the bounds of local laws in each region.

So while Twitter has challenged India’s requests in the past, and X has vowed to seek further legal clarification around the same, it will be aligning with the Indian government’s requests, and removing users and content in line with their requirements.

Does that mean that X isn’t willing to stand its ground on its much lauded open speech approach?

No, not when the alternative is to see X banned entirely, which would eliminate all speech for the impacted individuals, and reduce all protests against government action.

And no matter what your opinion of X may be, it is still a highly influential platform, in many ways, which is why officials are still looking to control the discussion in the app.

Though the bigger for question for Elon specifically is how such actions could impact his other businesses.

Tesla is still working to get into the emerging Indian market, which could become a huge sales opportunity for the company. Tesla’s been working with the Indian Government to enact new concessions on import duties, in order to bring its vehicles to market, and it’d be interesting to know whether Indian officials have used such as a lever to pressure action at X.

Based on what we know, it does seem like X would have little choice either way, but it’s another consideration in this instance, which could cause some uncomfortable internal discussions around the same.



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