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Twitter Shares the Top Tweet Trends of 2019

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What were the biggest trends on Twitter in 2019?

This week, Twitter has published its latest listings of the key events, celebrities, sports teams, and more which drove conversation on the platform in 2019.

Twitter has published its full insights in this tweet thread, but here’s a look at some of the topic-based listings and notes.

First off, the most tweeted about TV shows for 2019 were (no surprise) ‘Game of Thrones’ and ‘Stranger Things’.

Twitter Trends 2019 - TV shows

The final season of ‘Game of Thrones’ generated a heap of hype leading in, then sparked a lot of subsequent debate afterwards. The popularity of ‘Stranger Things’ is also a big win for Netflix and its original content.

In terms of films, ‘Avengers: Endgame’ came out on top for Twitter mentions.

Twitter Trends 2019 - movies

Interesting to also note the discussion of ‘Joker’, which is probably the least mainstream on the list, though ‘Weathering with You’ also has a more limited market.

Twitter has also published two lists of most discussed athletes – women:

Twitter Trends 2019 - female athletes

And men:

Twitter Trends 2019 - male athletes

Interesingly, NBA star Kawhi Leonard has only tweeted four times, with his last tweet coming back in 2015, showing that you can be a Twitter influencer without actually using Twitter (within certain parameters).

Meanwhile, the top sports team list offers few surprises:

Twitter Trends 2019 - sports teams

Twitter’s also included a listing of the most discussed actors:

Twitter Trends 2019 - actors

And musicians:

Twitter Trends 2019 - musicians

And then, of course, the most used emojis via tweet:

Most of the listings are largely as you’d expect, so in terms of insight, there’s not a heap of revelation to help in your planning. But it is interesting to note the various trends, and to consider what Twitter users are most interested in, with respect to your content approach.

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The listings could also be interesting for entertainment and media brands – if you’re looking to generate buzz, it may well be checking out the above TV and movie franchises do it. The celebrities are less helpful in this respect, as they bring their fanbase with them, but it’s interesting to consider what makes a TV show or movie ‘tweet-worthy’, and whether you can use the same in your approach.

Socialmediatoday.com

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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