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Twitter Tests Replacing ‘Retweets and comments’ with New ‘Quotes’ Count



After recently rolling out a new, separate listing of ‘Retweets’ and ‘Retweets with Comment’ in each tweet, in order to provide more transparency on engagement, Twitter is now experimenting with a simplified ‘Quotes’ listing which would replace the ‘Retweets and comments’ note on the main presentation screen.

As you can see in this example, shared by social media commentator Matt Navarra, some users are now seeing the new ‘Quotes’ count, which is the ‘Retweet and comments’ display under a different name. Reverse engineering expert Jane Manchun Wong reported seeing the new listing in the back end code of the Twitter app last week.

As noted, back in May, Twitter officially launched its new Retweet listings, which split the two categories into their own count within the tweet detail.

Twitter then also changed the wording of the list on each tweet to ‘Retweets and comments’, but now, it’s looking to display the full counts of each on the main tweet. Having both ‘Retweets’ and ‘Retweets with Comment’ in a single line below the tweet itself probably looks a bit cluttered, hence it’s looking at the shorter ‘Quotes’ marker instead.

The dilemma for Twitter will be around clarity – do users understand the reference to ‘Quotes’ in this capacity enough for it to work as an effective listing change? 

Twitter has been working to make its platform easier to understand over the last few years after various feedback reports suggested that the platform was difficult to get a handle on, which was impeding usage. As such, small changes like these do matter, even if, in a functional sense, they don’t have any real impact on how most people interact.

Really, it’s not going to have a heap of impact on most users, but it is worth noting the potential change, and the considerations that go into such decisions. Twitter needs to ensure that it’s providing easily accessible data and insights, in a simple, easy to understand way.

So while it’s more a point of interest for regular users, it could have more relevance in certain contexts.



WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats



WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:


Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.

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