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Twitter Unveils New ‘Manipulated Media’ Policy to Limit the Impact of Deepfakes

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After working on its manipulated media policy over the last few months, Twitter has this week unveiled its official rule against the posting of deceptive manipulated content, while it’s also launching a new tag for detected edited material.

As per Twitter, it’s new, official rule on manipulated media usage is:

“You may not deceptively share synthetic or manipulated media that are likely to cause harm. In addition, we may label Tweets containing synthetic and manipulated media to help people understand their authenticity and to provide context.”

Twitter showcased its new label in a separate announcement tweet:

With deepfakes potentially on the rise as a tool for misinformation, Twitter’s approach seems like a good one, allowing for satirical or light-hearted uses of the evolving form, while implementing clear warnings on potentially damaging content. 

Indeed, deepfakes have become a major focus for online providers in recent times, with both Google and Facebook also launching new research initiatives to help them detect and action the same. From a consumer perspective, deepfakes haven’t really had a major impact as yet (that we know of), but the increased action from the major online players suggests that a new wave is coming, and that as such technology becomes easier to use, and more accessible, it will inevitably be seen as a tool for manipulating public opinion, where possible.

And it’s easy to imagine it become a bigger issue. These days, people tend to believe what they choose to online – if a news story doesn’t align with your world view, dismiss it and find another source that does. That approach has been emboldened by world leaders who’ve increasingly dismissed press reports as ‘fake news’ in public. In this new media climate, you can bet that manipulated videos depicting what people want to believe will spread quickly – so it’s important for Twitter, and other platforms, to take proactive steps.

Hopefully, these added prompts will at least slow any such momentum, and prompt people to reconsider. It’ll likely be impossible to stop deepfakes from having any impact, but prompt labeling like this could act as a significant deterrent.   

Socialmediatoday.com

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



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