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Twitter Updates Rules on Hateful Conduct to Cover Discrimination Based on Age, Disability or Disease.

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Twitter has this week issued an update to its rules around hateful conduct, which it first launched last year

The rules are designed to help keep Twitter conversations more civil, and set clear parameters around acceptable behavior on the platform. 

As per Twitter:

As a result, of months of conversations and feedback from the public and conversations with both internal and, external experts, and our own teams, in July 2019, we expanded our rules against hateful conduct to include language that dehumanizes others on the basis of religion. Today, we are further expanding this rule to include language that dehumanizes on the basis of age, disability or disease.”

Twitter hateful conduct examples

In essence, the new rules mean that tweets like the above will be removed when reported from now on – though, initially, the accounts who tweeted them won’t be suspended, as they would have done so before the rules were put in place. 

It’ll be interesting to see how Twitter actually enforces such. Setting a rule is one thing, but the difficulty in areas like this is that it’s not always so clear cut, and there will be instances where people feel like they are being targeted due to one of these reasons where that wasn’t the tweeter’s intent. 

For example:

Old people tweet

Now, granted, the chances of this tweet being reported in the first place are not very high – but does this ‘dehumanize’ older people? I don’t think it does, but the definition is not so clear as to what that means. If someone were to be offended by this, they could argue that it does, in fact, fall into Twitter’s definition of hateful conduct, and theoretically, it could be subject to removal. 

That would be a bit over the top, but it’s an example of how rules like this, which are intended to protect people from harm, can be misinterpreted. And with Twitter working to clear up any gray areas in its rulings, these new parameters might not actually help beyond the platform’s existing rules and policies.

Worth noting, too, that rulings on such cases require human intervention – i.e. more labor time. Twitter recently warned the market that, over the next year, it’s planning to increase its headcount and expenses by 20% in order to cover additional costs like this. Which, if it’s required, makes sense, and Twitter is seeing higher engagement as a result of its efforts to clean up the platform, which these measures add to. But it still seems potentially problematic. Twitter’s intent is worthy, and it should be looking to improve on this front. But the lack of definitive guidelines could come back to bite it in some respects. 

The true tale will play out in Twitter’s actions – the new rules go into effect from this week. 

Socialmediatoday.com

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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