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Twitter Will Now Let Spaces Hosts Download an Audio File of Their Space

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twitter will now let spaces hosts download an audio file of their space

This could be a big addition for those leaning into the audio social trend.

Today, in amongst an overview of the various recent feature updates that it’s added to its Spaces option, Twitter included this note:

Yes, you can now download your Spaces audio – though the process itself is not exactly ideal just yet.

As Twitter notes, in order to access the audio, which Twitter keeps on file for 30 days for potential moderation purposes, users will need to download their personal data files, which Twitter will provide for you, on request, via the ‘Your Account’ section in your profile settings.

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From the ‘Download and archive of your data’ section, you can tap on ‘Request Archive’ to get a zip file of all the data that Twitter has on you, which will include your Spaces audio.

Twitter data archive request

As you can see here, once you’ve requested your archive, it can take up to 24 hours to come through, but you’ll eventually be able to find your Spaces audio in the ‘Data’ folder within the zip.

Twitter’s been working on audio download options for the past few months, and will likely, eventually, improve this process, so that you don’t have to download all of your Twitter info in order to access the audio file. That could provide more utility, and value for Spaces, with people then able to re-purpose that audio content to expand their audience reach, and boost connection with those who may not have been able to tune in live. 

Of course, there are also potential complexities within such recordings, in ensuring consent for re-use from all speakers. Twitter’s also looking into these concerns, and it’ll likely, at some stage, add in a consent option of some kind for such purpose, as part of the Spaces usage agreement. Though it’s not in there just yet, so where that leaves you on re-use exactly is not entirely clear, but the onus, at least in part, is on the Spaces host to ensure that all speakers are okay with any re-use, particularly for commercial purposes. 

As noted, the announcement was part of a longer tweet chain outlining recent updates for Spaces, including Space scheduling, the development of the new Spaces tab in the app (which is still in testing), the capacity to tune in via desktop PCs, and new options on how pinned and shared tweets are displayed within a Space.

There’s also this:

That’s another small, but significant update for the option, which will provide another way to help maximize Spaces reach, and boost awareness of your broadcasts.

While Clubhouse started the audio social trend, as of right now, it does seem like Twitter is leading the way, with the reach and engagement potential of Spaces much higher than Clubhouse rooms, and the functionality also improving, including discoverability, which is growing challenge for Clubhouse as it continues to expand.

Clubhouse is, however, gaining traction in India, which could become a bigger focus for the platform moving forward, particularly given Twitter’s more recent clashes with Indian regulators over content posted within the app, which could lead to further complications for the platform in the region.

Of course, Clubhouse could also fall foul of Indian regulators at some stage, with the real-time nature of audio rooms making them difficult to moderate effectively. But right now, it’s building momentum, which seems to provide a more viable pathway to ongoing growth for the app amid rising challengers in the market.

But then again, Facebook could just blow them all out of the water with the eventual launch of its audio social tools, which took another step closer via a live test by Facebook execs earlier this week.

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Facebook audio rooms

With massive reach, and likely, highly focused, relevant audio rooms within Facebook groups, which are used by 1.8 billion people, Facebook could be better placed to address the discovery issue, and as it also looks to boost its presence in India, it may look to further expand the capacity to WhatsApp, the most used messaging app in the region, which could quickly supersede Clubhouse as the key audio social platform of choice.

Either way, right now, Twitter Spaces is the leader, and as all of these tools continue to evolve, that provides more options for your own broadcasts, and new ways to engage and interact with your online communities.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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