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Twitter Will Showcase Super Bowl Prediction Tweets on the Roof of SoFi Stadium in New Promo Push

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Twitter Will Showcase Super Bowl Prediction Tweets on the Roof of SoFi Stadium in New Promo Push


Twitter’s set to continue its tradition of unique Super Bowl promotions, this time through a new activation which will see selected tweets showcased, in wide-screen, across the roof of SoFi Stadium.

As you can see in this example, Twitter’s Super Bowl push will see tweeted predictions about Super Bowl LVI displayed across SoFi’s amazing LED roof. That will enable regular Twitter users to get their name up in lights, and have their Twitter handle projected to the world for all to see. Well, all of those in a helicopter, I guess.

SoFi stadium also has a range of digital screens inside the facility as well, so the chosen tweets will likely be displayed internally and externally. And that could give fans a huge boost, seeing their name on the big screen, with Twitter putting out a call for predictions here in order to potentially be featured.

As noted, Twitter is gradually building a tradition of innovative Super Bowl promotions. Over the last two years, Twitter has printed people’s tweets onto the confetti which has rained down on the winning players at the end of the game.

Last year’s iteration of this push included messages of thanks for frontline workers, amid the ongoing pandemic, adding another angle to the confetti messages.

Twitter has also implemented various team emojis and in-app activations to facilitate Super Bowl discussion, while it’s also long been involved in the NFL media push around the Super Bowl, further solidifying its links to the event.

This new initiative takes things to another level – literally – which will ideally help to further cement Twitter as the place to be for Super Bowl discussion and engagement.

It’s a crucial event for tweet engagement. Throughout this past season, there were more than 4 billion video views on NFL-related tweets, while NFL post-season discussion jumped almost 400% versus the previous regular season.

Given this, it makes sense for Twitter to make a grand gesture in support of the event, and showcasing tweets on one of the biggest screens possible is certainly one way to do just that.





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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content calendar for the year ahead?

This will help – Twitter has published its annual events calendar, which highlights all of the key dates and celebrations that you need to keep in mind in your planning.

The interactive calendar provides a solid overview of important dates, which could assist in your strategy. You can also filter the list by region, and by event type.

Twitter marketing calendar 2023

You can also download any specific listing, though the download itself is pretty basic – you don’t get, like, a pretty calendar template that you can stick on your wall or anything.

Twitter marketing calendar 2023

Twitter used to publish downloadable calendars, but switched to an online-only display a couple of years back. Which still includes all the same info, but isn’t as cool looking.

Either way, it may help in your process, as you map out your 2023 approach.

In addition to this, Twitter’s also published an overview of some of the major events that it’ll be looking to highlight in the app throughout the year, along with a pitch to advertisers, amid the more recent chaos at the app.

As per Twitter:

We’re moving more quickly than ever, and we’re still the place people turn to see and talk about what’s happening. A great example is the recent FIFA Men’s World Cup. We saw a whopping 147B impressions of event-related content on the platform, up nearly +30% from 2018. We also generated 7.1B views on World Cup video1, with everything from memes to nail-biter outcomes to history being made.”

There’s also this:

Not only is Twitter alive with content and conversation around big moments, but we are also growing. We saw global mDAU acceleration in Q4 to 253.1M, driven by an average sign-up rate of more than 1 million new daily users across Q42.”

That’s the first official usage stat Twitter has shared since Elon Musk took over at the app, and is a significant jump on the 238 million mDAU that Twitter reported in Q2 last year, its last market update before the sale went through.

It’ll be interesting to see if that usage level holds, as Twitter works through its latest changes and updates.

You can check out Twitter’s 2023 marketing calendar here.



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‘Stop the hate’ online, UN chief pleads on Holocaust Day

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A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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