This is definitely worth checking if you use tweet embeds on your site.
As part of a recent update, Twitter has altered the way that deleted tweets appear when embedded on third party sites, with removed content now showing up like this on your pages:
Previously, deleted tweet content would show up like this, with the text still visible, but the tweet formatting removed.
As explained by Marks:
“Until recently, if the tweet or account had been deleted, then Twitter would leave the blockquote alone, so the embedded text would still show, but without Twitter’s validation. [Now, deleted embeds don’t] show as a blockquote fallback, but as an empty white blob.”
Essentially, you used to be able to get the context of the embedded tweet, even if it had been removed, but now, you get nothing, just gaps like this within your posts.
Which could significantly lessen the impact of your content, as without those quote tweets, it may be difficult for readers to follow along, and with no way to glean any insight as to what the tweet even was, that could be problematic.
Twitter’s Eleanor Harding explained the change, noting that Twitter’s looking to ‘better respect when people have chosen to delete their Tweets’.
“Very soon it’ll have better messaging that explains why the content is no longer available.”
So Twitter’s not done updating the format yet, and other improvements could be in the works which could make it a more palatable change. But still, it could be an issue for many sites and blogs across the web.
It’s not the first time Twitter has messed with its embeds, causing headaches for web designers everywhere. Back in 2020, Twitter updated the look of tweet embeds, which re-aligned some pages, while last year, it retired its Likes, Collections and Moments embeddable timelines due to lack of usage.
Of course, Twitter also needs to move with the times, and make changes as it deems relevant – so there will always be a level of change required for such elements. But still, updates like this can complicate matters, both from a general formatting and factual reporting standpoint, which may have flow-on effects.
The bottom line is that you might want to check your embeds, and you might also want to consider using screenshots for tweets in future, to safeguard from similar changes.
Ideally, you want to link back to the actual source tweet, as that’s the actual message that was shared, which reiterates the factual nature of the content. But if you have to screenshot and link, that could be a way around such in future, which also protects against any other tweaks.
TikTok Announces the Top European TikTok Ads of 2022
TikTok has crowned the first-ever winner of its TikTok Ad Awards for Europe at a gala ceremony in Amsterdam, where TikTok bestowed the moniker of the ‘Greatest ad for TikTok Europe’.
TikTok first launched its TikTok Awards initiative back in May, inviting all European agencies and brands to enter their submissions to take home the top award, and bragging rights as the best TikTok ads team in the region.
The awards celebrated the top ads from the UK, Germany, France, Italy, Spain, Poland, and the Nordics, with categories including ‘Greatest Creative’ and ‘Greatest Performance’.
So what was the top European TikTok ad of 2022?
“In the end, Unieuro was given top honors by the jury for their ‘The Clerk‘ campaign and took home the coveted Greatest TikTok Europe prize! Unieuro perfectly showcased the power of creator-driven, native content and the impact of boosting creative as In-Feed Ads to maximize reach and engagement with the TikTok community. The campaign thoroughly embodied TikTok’s mission to inspire creativity and bring joy in a truly authentic way.”
Uniero created a series of ads with this character, in which a customer service agent is essentially trapped inside TikTok.
The short, light-hearted clips generated big engagement for the brand, and as TikTok notes, the approach also aligns with the trending behaviors and creative elements within the app.
TikTok has also shared examples of the top creative from several regions, which provides some interesting perspective on key content trends and approaches.
There could be some valuable notes of inspiration in there, with a range of different approaches and strategies at play.
Maybe that’ll help to get you thinking about how you should approach your TikTok campaigns – you can check out all the TikTok Awards winners for 2022 here.