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Twitter’s Developing New ‘Community’ Tools to Share Tweets with Selected Audiences

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This could be a big change in how you tweet.

Back in February, as part of its Analyst Day presentation, Twitter previewed a new, groups-like option called ‘Communities’, which would enable Twitter users to share their tweets within selected sub-groups of users, as opposed to sharing with everybody.

Twitter Communities

As you can see in this example, rather than simply tweeting to all of your followers, as normal, Communities would enable you to select a specific audience for each tweet. That could enable Twitter users to engage with a wider breadth of topics and interests, without being concerned about boring all of their followers with irrelevant updates, or more extreme, having to create separate Twitter profiles for different purposes.

And now – thanks to reverse engineering extraordinaire Jane Manchun Wong – we’ve got a new look at how Twitter is developing its new Communities tools.

Twitter Communities

Much like the Analyst Day example, Wong has now found this new audience picker in the back-end code of the Twitter app, which likely means that it’s close to deployment. 

In addition to this, Wong has also found this new Communities creation page.

Twitter Communities creation example

As you can see here, the Community page would be joinable (see the ‘Joined’ indicator on the main image), with only members of a community able to share tweets within it. The Page also has ‘Home’ and ‘About’ tabs, with the ‘Home’ tab being a feed of all the tweets that have been shared to this group.

Which is really what it is – Twitter’s Communities are its answer to groups, providing a more private engagement option, which would enable users to interact with users around dedicated interests, which could help to foster closer communities, and see more engagement, overall, in the app.

Which would be a good thing, because Twitter has set some ambitious targets for usage growth. Over the next three years, Twitter’s aiming to add 123 million more Monetizable Daily Active Users (mDAU), taking it from 192 million now, to 315 million in 2023. For context, Twitter has added only 83 million mDAU over the last three years – while the company’s also looking to double its revenue, rising from $3.7 billion in 2020, to at least $7.5 billion in 2023. 

For that to happen, it needs new tools – which is why Twitter’s development momentum has gone into overdrive of late, with new tools like Fleets, Spaces, subscriptions, up and downvotes on tweets and many more.

Which is really interesting from, a user perspective, and there seems to be value in each of these additions. But they could also significantly change your Twitter strategies, and how to make best use of the platform to build community, reach new audiences and connect.

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That also means new opportunity, but it’s worth considering what each of these new developments could mean for you and your Twitter process moving forward. Because they’re coming. Twitter may be only in test mode for each right now, but with those growth targets on the board, you can bet that these are going to happen, they’re not theoretical or ideas that will float for some years.

As such, it may be time to consider the potential of Twitter communities, which now look close to live testing.

Socialmediatoday.com

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UK teen died after ‘negative effects of online content’: coroner

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Molly Russell was exposed to online material 'that may have influenced her in a negative way'

Molly Russell was exposed to online material ‘that may have influenced her in a negative way’ – Copyright POOL/AFP/File Philip FONG

A 14-year-old British girl died from an act of self harm while suffering from the “negative effects of online content”, a coroner said Friday in a case that shone a spotlight on social media companies.

Molly Russell was “exposed to material that may have influenced her in a negative way and, in addition, what had started as a depression had become a more serious depressive illness,” Andrew Walker ruled at North London Coroner’s Court.

The teenager “died from an act of self-harm while suffering depression”, he said, but added it would not be “safe” to conclude it was suicide.

Some of the content she viewed was “particularly graphic” and “normalised her condition,” said Walker.

Russell, from Harrow in northwest London, died in November 2017, leading her family to set up a campaign highlighting the dangers of social media.

“There are too many others similarly affected right now,” her father Ian Russell said after the ruling.

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“At this point, I just want to say however dark it seems, there is always hope.

“I hope that this will be an important step in bringing about much needed change,” he added.

The week-long hearing became heated when the family’s lawyer, Oliver Sanders, took an Instagram executive to task.

A visibly angry Sanders asked Elizabeth Lagone, the head of health and wellbeing at Meta, Instagram’s parent company, why the platform allowed children to use it when it was “allowing people to put potentially harmful content on it”.

“You are not a parent, you are just a business in America. You have no right to do that. The children who are opening these accounts don’t have the capacity to consent to this,” he said.

Lagone apologised after being shown footage, viewed by Russell, that “violated our policies”.

Of the 16,300 posts Russell saved, shared or liked on Instagram in the six-month period before her death, 2,100 related to depression, self-harm or suicide, the inquest heard.

Children’s charity NSPCC said the ruling “must be a turning point”.

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“Tech companies must be held accountable when they don’t make children’s safety a priority,” tweeted the charity.

“This must be a turning point,” it added, stressing that any delay to a government bill dealing with online safety “would be inconceivable to parents”.

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