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Twitter’s Developing New ‘Community’ Tools to Share Tweets with Selected Audiences



This could be a big change in how you tweet.

Back in February, as part of its Analyst Day presentation, Twitter previewed a new, groups-like option called ‘Communities’, which would enable Twitter users to share their tweets within selected sub-groups of users, as opposed to sharing with everybody.

Twitter Communities

As you can see in this example, rather than simply tweeting to all of your followers, as normal, Communities would enable you to select a specific audience for each tweet. That could enable Twitter users to engage with a wider breadth of topics and interests, without being concerned about boring all of their followers with irrelevant updates, or more extreme, having to create separate Twitter profiles for different purposes.

And now – thanks to reverse engineering extraordinaire Jane Manchun Wong – we’ve got a new look at how Twitter is developing its new Communities tools.

Twitter Communities

Much like the Analyst Day example, Wong has now found this new audience picker in the back-end code of the Twitter app, which likely means that it’s close to deployment. 

In addition to this, Wong has also found this new Communities creation page.

Twitter Communities creation example

As you can see here, the Community page would be joinable (see the ‘Joined’ indicator on the main image), with only members of a community able to share tweets within it. The Page also has ‘Home’ and ‘About’ tabs, with the ‘Home’ tab being a feed of all the tweets that have been shared to this group.

Which is really what it is – Twitter’s Communities are its answer to groups, providing a more private engagement option, which would enable users to interact with users around dedicated interests, which could help to foster closer communities, and see more engagement, overall, in the app.

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Which would be a good thing, because Twitter has set some ambitious targets for usage growth. Over the next three years, Twitter’s aiming to add 123 million more Monetizable Daily Active Users (mDAU), taking it from 192 million now, to 315 million in 2023. For context, Twitter has added only 83 million mDAU over the last three years – while the company’s also looking to double its revenue, rising from $3.7 billion in 2020, to at least $7.5 billion in 2023. 

For that to happen, it needs new tools – which is why Twitter’s development momentum has gone into overdrive of late, with new tools like Fleets, Spaces, subscriptions, up and downvotes on tweets and many more.

Which is really interesting from, a user perspective, and there seems to be value in each of these additions. But they could also significantly change your Twitter strategies, and how to make best use of the platform to build community, reach new audiences and connect.


That also means new opportunity, but it’s worth considering what each of these new developments could mean for you and your Twitter process moving forward. Because they’re coming. Twitter may be only in test mode for each right now, but with those growth targets on the board, you can bet that these are going to happen, they’re not theoretical or ideas that will float for some years.

As such, it may be time to consider the potential of Twitter communities, which now look close to live testing.

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New Screenshots Highlight How Snapchat’s Coming ‘Family Center’ Will Work



New Screenshots Highlight How Snapchat's Coming 'Family Center' Will Work

Snapchat’s parental control options look close to launch, with new screenshots based on back-end code showing how Snap’s coming ‘Family Center’ will look in the app.

As you can see in these images, shared by app intelligence company Watchful (via TechCrunch), the Family Center will enable parents to see who their child is engaging with in the app, along with who they’ve added, who they’re following, etc.

That could provide a new level of assurance for parents – though it could also be problematic for Snap, which has become a key resource for more private, intimate connection, with its anti-public posting ethos, and disappearing messages, helping to cement its place as an alternative to other social apps.

That’s really how Snap has embedded its niche. While other apps are about broadcasting your life to the wider world, Snap is about connecting with a small group of friends, where you can share your more private, secret thoughts, without concern of them living on forever, and coming back to bite you at a later stage.

That also, of course, means that more questionable, dangerous communications are happening in the app. Various reports have investigated how Snap is used for sending lewd messages, and arranging hook-ups, while drug dealers reportedly now use Snap to organize meet-ups and sales.

Which, of course, is why parents will be keen to get more insight into such, but I can’t imagine Snap users will be so welcoming of an intrusive tool in this respect.

But if parents know that it exists, they may have to, and that could be problematic for Snap. Teen users will need to accept their parents’ invitation to enable Family Center monitoring, but you can see how this could become an issue for many younger users in the app.


Still, the protective benefits may well be worth it, with random hook-ups and other engagements posing significant risks. And with kids as young as 13 able to create a Snapchat account, there are many vulnerable youngsters engaging in the app.

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But it could reduce Snap’s appeal, as more parents become aware of the tool.

Snapchat hasn’t provided any further insight into the new Family Center, or when it will be released, but it looks close to launch based on these images.  

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