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Twitter’s Developing New ‘Community’ Tools to Share Tweets with Selected Audiences

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twitters developing new community tools to share tweets with selected audiences

This could be a big change in how you tweet.

Back in February, as part of its Analyst Day presentation, Twitter previewed a new, groups-like option called ‘Communities’, which would enable Twitter users to share their tweets within selected sub-groups of users, as opposed to sharing with everybody.

Twitter Communities

As you can see in this example, rather than simply tweeting to all of your followers, as normal, Communities would enable you to select a specific audience for each tweet. That could enable Twitter users to engage with a wider breadth of topics and interests, without being concerned about boring all of their followers with irrelevant updates, or more extreme, having to create separate Twitter profiles for different purposes.

And now – thanks to reverse engineering extraordinaire Jane Manchun Wong – we’ve got a new look at how Twitter is developing its new Communities tools.

Twitter Communities

Much like the Analyst Day example, Wong has now found this new audience picker in the back-end code of the Twitter app, which likely means that it’s close to deployment. 

In addition to this, Wong has also found this new Communities creation page.

Twitter Communities creation example

As you can see here, the Community page would be joinable (see the ‘Joined’ indicator on the main image), with only members of a community able to share tweets within it. The Page also has ‘Home’ and ‘About’ tabs, with the ‘Home’ tab being a feed of all the tweets that have been shared to this group.

Which is really what it is – Twitter’s Communities are its answer to groups, providing a more private engagement option, which would enable users to interact with users around dedicated interests, which could help to foster closer communities, and see more engagement, overall, in the app.

Which would be a good thing, because Twitter has set some ambitious targets for usage growth. Over the next three years, Twitter’s aiming to add 123 million more Monetizable Daily Active Users (mDAU), taking it from 192 million now, to 315 million in 2023. For context, Twitter has added only 83 million mDAU over the last three years – while the company’s also looking to double its revenue, rising from $3.7 billion in 2020, to at least $7.5 billion in 2023. 

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For that to happen, it needs new tools – which is why Twitter’s development momentum has gone into overdrive of late, with new tools like Fleets, Spaces, subscriptions, up and downvotes on tweets and many more.

Which is really interesting from, a user perspective, and there seems to be value in each of these additions. But they could also significantly change your Twitter strategies, and how to make best use of the platform to build community, reach new audiences and connect.

That also means new opportunity, but it’s worth considering what each of these new developments could mean for you and your Twitter process moving forward. Because they’re coming. Twitter may be only in test mode for each right now, but with those growth targets on the board, you can bet that these are going to happen, they’re not theoretical or ideas that will float for some years.

As such, it may be time to consider the potential of Twitter communities, which now look close to live testing.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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