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Twitter’s Verification Process Remains Problematic, With Several Bot Profiles Getting Blue Checkmarks

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twitters verification process remains problematic with several bot profiles getting blue checkmarks

Have you recently applied for Twitter verification, and been subsequently rejected by the platform’s assessment team?

This might help to soften the blow – despite launching a new and improved verification process back in May, designed to help signify notable identities in several defined categories, researchers have found that even Twitter’s new system is still flawed, potentially in a big way, with several bot profiles, using entirely fake identities, being granted the prestigious blue tick.

A data researcher going by the name of Conspirador Norteño on the platform has identified six bot accounts, each created less than a month ago, that have been approved for verification, somehow making their way through Twitter’s new, more rigorous testing process.

Twitter fake profiles with blue tick

As explained by Norteño:

“These six newly-created verified accounts have 977 followers in common. One is @verified (which follows all blue-check verified accounts). The other 976 were all created on June 19th or June 20th, 2021, and all follow the same 190 accounts. […] Very few of the accounts in this network have tweeted. The majority of the tweet content is spam in Korean sent via automation service dlvr(dot)it promoting a website.”

Norteño further explains that many of the profile images these accounts have used are either stock photos or AI-generated depictions, meaning that they’re almost definitely fake accounts – or at best, they’re not honestly representing any person or business. 

Shortly after Norteño’s tweet started getting attention, Twitter deleted the accounts, while also providing this confirmation (to Daily Dot) that they had indeed, somehow, been verified, despite the many red flags:

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We mistakenly approved the verification applications of a small number of inauthentic (fake) accounts. We have now permanently suspended the accounts in question, and removed their verified badge, under our platform manipulation and spam policy.”

So how does that happen? How does Twitter, with its updated, more vigorous, more strenuous verification process, which is designed to ensure that the wrong people stop getting blue ticks, end up approving members of a bot network, that was likely looking to use the platform to spread harmful spam and/or disinformation? 

Without internal insight into the process, we don’t know, but there are a few suggestions as to what the flaw, or flaws, may be.

One theory is that Twitter’s new verification process is entirely automated, or at least, automated to the degree that a human at the end of the chain can feel comfortable that various checks have been made by Twitter’s bots to get a profile through to the final approval stage.

If that’s the case, and spammers have worked out what, exactly, the system is looking for, they may well be able to get at least some of their accounts approved by getting as many of them as possible through the automated checking process.

At some point, with so many of these profiles coming through, the workload stacks up, and the human/s making the final call have to start ticking them off to clear the backlog. If all of these profiles have been pre-passed by automated checks, maybe Twitter starts approving the wrong profiles, and you end up with a situation where the worst actors on the platform now, effectively, have official endorsement, boosting their credibility, and potential for harm.

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That’s a disastrous outcome for Twitter’s trumpeted return of verification applications, after almost five years in suspension.

In fact, given these new findings, it’s possible that Twitter’s updated verification system is actually worse than it had been before. If your application has been rejected, it could actually have come down to the most binary, basic error in the process, with the automated system misreading the information you’ve supplied – while scammers who’ve worked it out can get almost any profile approved, bringing the whole process into question.

What good is having a verification system if you can’t trust what that blue checkmark even means? And these are only six examples – how many others are there that have been approved simply because they met Twitter’s flawed requirement system?

To be fair, Twitter says that humans are assessing verification applications, and it’s not entirely automated.

In a recent Twitter Spaces session, members of the platform’s product team answered some of the common questions about verification, and why people are being rejected.

As noted in the session (via Financial Express):

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The people who review applications are undergoing rigorous training to ensure that we only verify eligible people, per our policy.”

You would think that ‘eligible people’ would need to represent real entities as a basic measure, but evidently not, and if Twitter is in fact using human review for all applications, how could it have possibly approved these bot profiles when even the most basic digging reveals some pretty significant cracks in their facade?

No matter how you look at it, it’s not a great endorsement for Twitter’s process. And while it could well detect and fix the errors, and weed out any profiles that have been mistakenly approved, it’s a pretty significant flaw, which suggests that Twitter hasn’t exactly worked out its verification system just yet.

Basically, if you were rejected, it’s probably not you, it’s Twitter’s broken system that made a mistake. 

At least you can hold onto that as a comfort for your dented ego in these trying times.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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