Connect with us

SOCIAL

YouTube Adds New Analytics Options to Provide More Context on Memberships, Revenue and More

Published

on

YouTube has added a range of new analytics tools to help provide creators with more insight on the performance of their uploads, channel membership growth, specific revenue impacts, and more.

First up is new Members’ insights, which displays total and active members over your chosen time period.

YouTube

Important to note that this is paying members via Channel Memberships, not channel subscribers, who follow your channel, but watch your videos for free. Channel memberships enable viewers to join your channel through monthly payments and get members-only perks “like badges, emoji, and other goods”.

As explained by YouTube:

“When creators come to us and talk to us about memberships, what they typically ask is ‘how do my memberships evolve over time?’, ‘which of my videos helped me win or lose more members than usual?’, and the third is ‘does it help if I remind my audience to become paying member?'”

This new graph will help to answer these questions, with more in-depth insight into membership activity.

You can also look up data on total, active, gained and lost members over time, which will provide further info on how your efforts to increase members are going, or how each of your uploads impacts your member count.

YouTube’s also making its ‘Other Channels Your Audience Watches’ and ‘Other Videos Your Audience Watches’ listings available on mobile. Both of these listings are currently available on desktop, but will now also be available in the ‘Audience’ tab on mobile as well.

It’s also making its video performance explanation more visible in Analytics on desktop.

YouTube analytics update

As you can see here, channel managers will now see up front explanations about the presented data, which should provide more context to help manage your content.

YouTube is also adding more insights on revenue changes, highlighting potential shifts by viewer region.

YouTube analytics update

As explained by YouTube:

“If revenue is going up, or down, because of the fact that the audience has shifted to a higher or lower CPM country, we’re calling this out.”

Variable tax laws and processes mean different impacts for YouTube revenue, and in order to provide more transparency around such impacts, YouTube is now looking to provide more specific data on regional impacts in your process.

And finally, YouTube has added a new post engagement metrics display, which shows votes and likes on the channel’s top posts over the last 28 days.

YouTube analytics update

The new options are mostly tweaks, and refinements on the available tools, but they will help to provide more specific context on YouTube channel performance, and how you can angle your strategy to align with key shifts.

How you utilize each element in your approach will come down to your analysis of the numbers, and what you’re trying to achieve, but more data can only help in mapping out a better strategy to improve your video performance.

Socialmediatoday.com

SOCIAL

Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

Published

on

Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



Source link

Continue Reading

SOCIAL

YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

Published

on

YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



Source link

Continue Reading

SOCIAL

Podcast Marketing Statistics for Businesses [Infographic]

Published

on

Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

Source link

Continue Reading

Trending

en_USEnglish