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YouTube Expands Access to its Community Posting Tab Within Creator Channels

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YouTube’s looking to provide opportunities for more creators to engage with their channel visitors by expanding access to its Community posts option, which provides another way for creators to interact and share with fans within the app.

YouTube Community tab

As you can see here, the Community tab, currently available to channels with over 1,000 subscribers, enables creators to post various update types, including images, GIFs, polls and even videos, within a dedicated engagement space in their channel feed.

Now, more channels will get access to the same, with YouTube reducing the subscriber requirement to access the tool. 

As explained by YouTube:

Starting October 12 2021, we’re lowering the eligibility for Community posts from channels with 1,000 subscribers to all channels with over 500 subscribers. For channels under 500 subscribers, we are working to bring Community posts to you in the future. Note: It may take up to 1 week to see the option to create Community posts after your channel passes 500 subscribers.” 

That will provide more capacity for creators to build community in the app, and while it is a seemingly lesser-used function within the broader YouTube experience, it does provide a whole new engagement opportunity for those looking to share additional updates, garner viewer feedback, and enhance their connection to their audience.

YouTube further notes that it’s been working to improve the Community posts experience over the past few months, by adding in new features like post metrics, multi-image updates and post scheduling.

YouTube Community tab

Really, it’s like a traditional social media feed within your YouTube channel, similar to someone visiting your Facebook Page and seeing all your latest posts, which they can then comment on, and even up and downvote, in the app.

The true value of the option largely relates to your channel size, and what, specifically, you look to post. But it does provide another surface to refer your viewers to, where you can showcase specific elements, promotions, and other post types.

Finally, YouTube also notes that as a result of its expanded access to Community posts, it’s removing the Discussion tab for all channels from October 12th. The Discussion tab served a similar purpose as the Community panel, in enabling creators to post text-based updates for their audience, but with the Community Tab being a more advanced iteration of the same, it’s retiring the Discussion tab to make way for the change.

The only impact here is that the Discussion tab is available to channels with fewer than 1,000 subscribers, so it will reduce access to these additional engagement features for smaller channels. But then again, as YouTube notes, it is looking to expand access to the Community tab further in the near future, so the impacts will be minimal in this respect.

You can read more about YouTube’s Community posting options here.

Socialmediatoday.com

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content calendar for the year ahead?

This will help – Twitter has published its annual events calendar, which highlights all of the key dates and celebrations that you need to keep in mind in your planning.

The interactive calendar provides a solid overview of important dates, which could assist in your strategy. You can also filter the list by region, and by event type.

Twitter marketing calendar 2023

You can also download any specific listing, though the download itself is pretty basic – you don’t get, like, a pretty calendar template that you can stick on your wall or anything.

Twitter marketing calendar 2023

Twitter used to publish downloadable calendars, but switched to an online-only display a couple of years back. Which still includes all the same info, but isn’t as cool looking.

Either way, it may help in your process, as you map out your 2023 approach.

In addition to this, Twitter’s also published an overview of some of the major events that it’ll be looking to highlight in the app throughout the year, along with a pitch to advertisers, amid the more recent chaos at the app.

As per Twitter:

We’re moving more quickly than ever, and we’re still the place people turn to see and talk about what’s happening. A great example is the recent FIFA Men’s World Cup. We saw a whopping 147B impressions of event-related content on the platform, up nearly +30% from 2018. We also generated 7.1B views on World Cup video1, with everything from memes to nail-biter outcomes to history being made.”

There’s also this:

Not only is Twitter alive with content and conversation around big moments, but we are also growing. We saw global mDAU acceleration in Q4 to 253.1M, driven by an average sign-up rate of more than 1 million new daily users across Q42.”

That’s the first official usage stat Twitter has shared since Elon Musk took over at the app, and is a significant jump on the 238 million mDAU that Twitter reported in Q2 last year, its last market update before the sale went through.

It’ll be interesting to see if that usage level holds, as Twitter works through its latest changes and updates.

You can check out Twitter’s 2023 marketing calendar here.



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‘Stop the hate’ online, UN chief pleads on Holocaust Day

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A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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