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YouTube Expands Sponsorship Opportunities Through YouTube Select

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YouTube has announced an expansion of its slate of sponsorship opportunities available via YouTube Select, which will give brands more ways to attach their promotions to specific moments and themes within the app.

As explained by YouTube:

“In addition to longstanding sponsorships available exclusively in the upfront, like ‘NFL Game Day All Access’, new this year, we’re offering a rolling set of seasonal sponsorships available on a quarterly basis. Our seasonal sponsorship offering focuses specifically on what’s prominent in culture during that time of year, like Mother’s Day, Summer Wellness or Women in Music during Women’s History Month.”

The expanded slate of sponsorship opportunities will give brands more ways to tie into popular, thematic content, and have their promotions displayed alongside videos in a broader and more diverse range of categories.

Among the various new sponsorship opportunities, YouTube will offer:

  • YouTube Greenlight, which will enable brands to sponsor an original series from a group of emerging YouTube creators
  • New gaming content opportunities, via Summer Game Fest and The Game Awards
  • NFL Game Day All Access – Advertisers will have the opportunity to sponsor the show for multiple episodes during the regular season and postseason 
  • New sustainability-focused programming
  • Seasonal event sponsorship opportunities, including Mother’s Day and Black Music Appreciation Month

YouTube says that these are just some of the new sponsorship offerings that will be made available throughout the year, with a range of connected programs and channels tied into various events to provide more ways to help brands maximize their promotions across the network.

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Such sponsorships can be expensive, but with more people looking for this content at different periods, it can be a good way to maximize your reach, and get your messaging in front of engaged audiences.

YouTube says that brands should get in touch with the Google sales team to learn more about YouTube Select sponsorships.

Socialmediatoday.com

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YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

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YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

With Shorts becoming a bigger consideration for YouTube creators, and live-streams also driving significant results, it’s now moving to provide more insight on the individual performance of each content type, with improved analytics options within YouTube Studio.

As you can see here, soon, the ‘Reach’ and ‘Engagement’ tabs in Studio will be replaced by a new ‘Content’ tab, which will then enable the display of separate data for videos, Shorts, live-streams and posts.

YouTube Studio content analytics update

Tapping into any of these sections will show you dedicated data for each, making it easier to track the performance of your various content types, which has been a top-requested feature at YouTube, particularly since the arrival of Shorts.

Short-form content is the trend of the moment, and on YouTube, Shorts are already driving 30 billion views per day. Which is impressive in itself, but channel managers also want to know what sort of traffic Shorts is generating for their content, and how it contributes to overall growth.

Now, that data will be readily available in the Studio app, while you’ll also still be able to view your content performance in aggregate on the ‘All’ tab.

YouTube Studio content analytics update

YouTube notes that all the previously available metrics will remain available in this new format, though they may have been moved around. For example, Traffic Sources, which was available in the Reach tab, is now listed in each individual content type display.

YouTube Studio content analytics update

For more advanced analytics, you’ll need to switch to ‘Advanced Mode’.

“For example on desktop go to the top right corner and click on the ‘Advanced Mode’ button and there you’ll be able to filter metrics by content type, so that you can, for example, see the watch time on your live streams as well.”

YouTube Studio content analytics update

It’s a handy update, that will make it easier to measure the individual performance of your various YouTube uploads, and with Shorts becoming a bigger part of the puzzle, that could be key to determining how much time and effort you dedicate to each different format.

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It’s worth noting, too, that the content tabs will only appear if you’ve uploaded that type of video. If you’ve never hosted a live-stream on YouTube, you won’t see a ‘Live’ tab, same with ‘Shorts’.

More data is always better, and these new dividers will provide great insight into how each element is helping to grow your YouTube channel.

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YouTube says the updated YouTube Studio Content tab is rolling out over the next few weeks for all creators on desktop, Android and iOS.

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