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YouTube Launches New ‘New to You’ Discovery Prompts to Highlight Channels You’ve Never Seen



YouTube’s rolling out a new feature called ‘New to You‘, which is designed to help users discover content from channels that they’ve not previously viewed, but are aligned with their interests based on past viewing behavior.

The option is primarily focused on maximizing viewer engagement, but it may also help creators reach new audiences through targeted exposure.

YouTube New to You

As you can see here, users of the YouTube mobile app will soon start to see these new ‘New to You’ prompts appear in their top of feed ‘Explore’ recommendations. When tapped, users will then be taken to a listing of videos that are outside of their regular recommendations, expanding beyond the normal Explore listings.

YouTube New to You

Which is an important differentiation – as YouTube explains:

“Explore helps viewers on YouTube discover content in specific verticals, like Gaming or Beauty, or content that’s trending worldwide, but it’s not necessarily personalized to them. in other words, it doesn’t take their specific interests into account. But New to You is unique in that it is personalized to the viewer. So we try to take a balance between things we think you might be interested in plus things that are a bit further afield of what you’d typically watch.”

So it’s like Explore, but more specifically dedicated to uncovering new channels and creators to each individual user, aligned to their specific usage behavior and interests.

For viewers, that could help them uncover totally new channels and niche interests – and ideally, keep them on YouTube for even longer – while for creators, it may help them gain additional exposure among viewers who’ll be interested in their content, but would not have found them otherwise.

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How effective the tool is will come down to how good YouTube’s algorithm is at linking up key viewer trends and habits, and showcasing new content based on those connections. If it’s able to highlight great stuff that you’d never even thought to look for, that could make it a valuable addition, but if the recommendations are too vague and untargeted, people won’t be tapping that button too much.

It’s an interesting experiment either way, and with so much content to choose from, it makes sense for YouTube to start recommending new content to users, and utilizing its full catalog where possible.

Now we await the next news story where a user has become radicalized after tapping on ‘New to You’ and being drawn into a conspiracy rabbit hole that they never knew existed.


New to You is rolling out from this week.


New Screenshots Highlight How Snapchat’s Coming ‘Family Center’ Will Work



New Screenshots Highlight How Snapchat's Coming 'Family Center' Will Work

Snapchat’s parental control options look close to launch, with new screenshots based on back-end code showing how Snap’s coming ‘Family Center’ will look in the app.

As you can see in these images, shared by app intelligence company Watchful (via TechCrunch), the Family Center will enable parents to see who their child is engaging with in the app, along with who they’ve added, who they’re following, etc.

That could provide a new level of assurance for parents – though it could also be problematic for Snap, which has become a key resource for more private, intimate connection, with its anti-public posting ethos, and disappearing messages, helping to cement its place as an alternative to other social apps.

That’s really how Snap has embedded its niche. While other apps are about broadcasting your life to the wider world, Snap is about connecting with a small group of friends, where you can share your more private, secret thoughts, without concern of them living on forever, and coming back to bite you at a later stage.

That also, of course, means that more questionable, dangerous communications are happening in the app. Various reports have investigated how Snap is used for sending lewd messages, and arranging hook-ups, while drug dealers reportedly now use Snap to organize meet-ups and sales.

Which, of course, is why parents will be keen to get more insight into such, but I can’t imagine Snap users will be so welcoming of an intrusive tool in this respect.

But if parents know that it exists, they may have to, and that could be problematic for Snap. Teen users will need to accept their parents’ invitation to enable Family Center monitoring, but you can see how this could become an issue for many younger users in the app.


Still, the protective benefits may well be worth it, with random hook-ups and other engagements posing significant risks. And with kids as young as 13 able to create a Snapchat account, there are many vulnerable youngsters engaging in the app.

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But it could reduce Snap’s appeal, as more parents become aware of the tool.

Snapchat hasn’t provided any further insight into the new Family Center, or when it will be released, but it looks close to launch based on these images.  

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