Connect with us

SOCIAL

YouTube Looks to Highlight Places Mentioned in Videos, Adds ‘Collections’ to Help Sort Subscriptions

Published

on

YouTube’s testing out a new option that will automatically provide a new link format for any places mentioned within YouTube clips, while it will also now enable creators to edit auto-chapters with text descriptions.

Places Mentioned could be a big one for businesses – as described by YouTube:

“This new feature, within the video description box, will give users an easy and engaging way to find out about places mentioned in a video.”

YouTube notes that, up and till now, creators have had to add in text links to add information about places mentioned in the video. The new feature will automatically add a new visual link format for videos where YouTube can detect a place mention.  

YouTube says that it will begin testing the format with selected food and drinks video, with more to come in future.

YouTube’s also testing a new ‘Collections’ option for channel subscriptions, which will make it easier for users to find videos in different categories, based on the channels they’ve chosen to follow.

YouTube Collections

As explained by YouTube:

To make it easier for viewers to organize and find content quickly in your Subs feed, we’re testing out customizable ‘collections’ that will appear at the top of your feed. If you’re in the experiment, you’ll see we’re starting off with a ‘Favorites’ collection which is based on subscriptions you’ve recently watched. You can edit your collections, including the Favorites collection, by simply adding or removing channels from your Favorites. You’ll also be able to create new collections around topics, creators, and other content you enjoy.”

The idea is that this will make it easier for users to sort their subscriptions in order to find the content they’re after at any given time, based on their chosen topics, which could help to ensure that they don’t miss any uploads from their favorite creators.

YouTube’s also testing editable auto captions, with creators able to change the descriptions attached to automatically assigned segments within the video details

YouTube edit captions

As you can see in this example, now, when auto chapters have been added, creators will be able to go into the video details and add in their own text, providing more opportunity to align your content with common search queries or elements.

Finally, YouTube’s also testing a new ‘guided policy experience’ to help creators when they’re working through a policy issue.

“We’ve heard feedback about how difficult and frustrating this process can be, so we hope providing a clearer outlook on how to move forward will help in these stressful moments. Now, creators will have more information about how to proceed when they receive a Community Guidelines violation and be given clearer options on how to resolve it.”

Addressing policy violations has been a key frustration among YouTube creators, and this new process will provide additional guidance and assistance in the process, which, could be a major help, if it works as intended.

Each of these new updates will have varying levels of benefit, but for marketers, the automated Places Mentioned highlights could be a big one.

We’ll keep you updated on any progress.

Socialmediatoday.com

SOCIAL

17 Content Options for Each Stage of the Sales Journey [Infographic]

Published

on

17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

Source link

Continue Reading

SOCIAL

Meta Soars by Most in Decade, Adding $100 Billion in Value

Published

on

Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

Source link

Continue Reading

SOCIAL

Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Published

on

Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



Source link

Continue Reading

Trending

en_USEnglish